Lauren Donley

Marketing Director at Tikun Olam USA
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Contact Information
us****@****om
(386) 825-5501
Location
Denver, US

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Experience

    • United States
    • Alternative Medicine
    • 1 - 100 Employee
    • Marketing Director
      • Jun 2019 - Nov 2019

      • Successfully launched Tikun’s medical cannabis line in CA & CO • Drove brand awareness while overcoming traditional advertising challenges • Organically increased @tikunolamusa’s Instagram following by 314% • Served as Creative Director, overseeing the brand’s creative vision • Managed three direct reports and three freelancers as team leader • Created new content and collateral to support all marketing avenues including social media, emails, blogs, brochures, dispensary… Show more • Successfully launched Tikun’s medical cannabis line in CA & CO • Drove brand awareness while overcoming traditional advertising challenges • Organically increased @tikunolamusa’s Instagram following by 314% • Served as Creative Director, overseeing the brand’s creative vision • Managed three direct reports and three freelancers as team leader • Created new content and collateral to support all marketing avenues including social media, emails, blogs, brochures, dispensary displays, websites, conference presentations, events, training materials, stakeholder communications, ad campaigns, and educational infographics for patients and the medical community • Enhanced the brand’s messaging, clearly communicating Tikun’s unique value proposition and the differentiators of our heirloom cannabis strains, extraction and production methods, product features, and recommended uses • Collaborated with sales teams to coordinate local activations including industry event sponsorships, vendor days, dispensary partnerships, and educational medical cannabis conferences • Conducted market research to guide strategy for adoption in highly competitive markets • Oversaw social media, email marketing, and customer service communication • Gained deep knowledge of how cannabis works with the endocannabinoid system to foster homeostasis • Maintained expert understanding of Tikun Olam Israel’s published research on cannabis for autism, Crohn’s, epilepsy, fibromyalgia, pain, inflammation, palliative cancer care and more

    • Marketing Manager
      • Apr 2018 - May 2019

      Denver, CO

    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing Manager
      • Apr 2017 - Jan 2018

      Denver, CO • Lead the rebranding efforts of six SaaS brands merging into one, establishing positioning and messaging • Created go-to-market strategies for new platform and product launches • Developed content for new website, sales collateral, product demos, webinars, board decks, and email campaigns • Coordinated the planning, promotion, and execution of trade show activations • Doubled revenue for payment product from Dec. ’17 to Jan. ’18 by implementing communication strategy

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Regional Sales and Marketing Manager
      • Sep 2016 - Apr 2017

      Lone Tree, CO • Oversaw the local marketing initiatives for eleven experiential bowling alleys in CO & CA, including the rebranding grand openings of Bowlero Lone Tree, Bowlero San Jose, and Bowlero Milpitas • Planned and executed new business development strategies to build brand equity and drive sales, including paid media investment, local partnerships, trade show activations, outbound sales programs, and in-center collateral • Supported the growth of the sales funnel through the establishment of… Show more • Oversaw the local marketing initiatives for eleven experiential bowling alleys in CO & CA, including the rebranding grand openings of Bowlero Lone Tree, Bowlero San Jose, and Bowlero Milpitas • Planned and executed new business development strategies to build brand equity and drive sales, including paid media investment, local partnerships, trade show activations, outbound sales programs, and in-center collateral • Supported the growth of the sales funnel through the establishment of key client accounts while driving incremental revenue and increased visitation frequency among core consumer segments • Managed the regional budget with accurate forecasts and accounting • Effectively communicated and measured all regional plans, establishing KPI’s against industry and internal benchmarks, and reported on performance results • Carefully monitored competitor activities to ensure competitive advantage positioning at the hyper-local level

    • Digital Marketing Manager
      • Oct 2015 - Aug 2016

      New York, NY • Managed all digital marketing initiatives for six unique bowling brands (Bowlmor, Bowlero, AMF, Brunswick Zone, Brunswick Zone XL, & Brunswick's), supporting 300+ locations across the US • Coordinated the execution of all email and SMS campaigns to 4 million+ subscribers, from scheduling to deployment, including creative asset flow management, coupon creation, and quality assurance testing • Supervised the social media team, responsible for maintaining all social sites for all brands… Show more • Managed all digital marketing initiatives for six unique bowling brands (Bowlmor, Bowlero, AMF, Brunswick Zone, Brunswick Zone XL, & Brunswick's), supporting 300+ locations across the US • Coordinated the execution of all email and SMS campaigns to 4 million+ subscribers, from scheduling to deployment, including creative asset flow management, coupon creation, and quality assurance testing • Supervised the social media team, responsible for maintaining all social sites for all brands (100+ Facebook pages, 5 Twitter/Instagram/YouTube pages, 1 corporate LinkedIn page and 300+ Yelp pages), developing original content, promoting seasonal and “always-on” campaigns, and resolving customer service inquiries • Assisted with the direction of our SEM and SEO efforts, collaborating with web agency and web development teams

    • Digital Marketing Specialist
      • Jun 2014 - Sep 2015

      New York, NY • Coordinated the execution of all email, SMS, and social media campaigns for six brands • Maintained sole ownership of the Integrated Marketing Calendar, ensuring synergy across all marketing channels • Managed the social media sites (Facebook, Twitter, Instagram, YouTube, LinkedIn and Yelp ) for all brands, developing original content, staying on top of trends, and resolving customer service inquiries • Supervised the onboarding process for the newly acquired Brunswick brands… Show more • Coordinated the execution of all email, SMS, and social media campaigns for six brands • Maintained sole ownership of the Integrated Marketing Calendar, ensuring synergy across all marketing channels • Managed the social media sites (Facebook, Twitter, Instagram, YouTube, LinkedIn and Yelp ) for all brands, developing original content, staying on top of trends, and resolving customer service inquiries • Supervised the onboarding process for the newly acquired Brunswick brands, focusing on brand identity • Worked closely with digital ad and web agencies on project scoping, promotional planning, and campaign execution • Received “Employee of the Quarter” award, July 2015

    • Content Writer & Event Volunteer
      • Sep 2015 - Sep 2016

      New York, NY • Authored articles for top music news site L4LM, including artist interviews, show highlights, and full album reviews: http://liveforlivemusic.com/author/lauren-donley/ • Event staff volunteer at "Get out & Vote for Bernie" Benefit and Brooklyn Comes Alive 2015

    • Information Services
    • 700 & Above Employee
    • Account Manager
      • Mar 2013 - Jun 2014

      New York, New York • Utilized HTML/CSS and Cheetahmail application to set-up, test, and deploy clients’ email marketing campaigns • Reported on campaign results by analyzing email metrics on a daily, weekly, and quarterly basis • Lead weekly status calls and served as clients' primary point of contact for all program related inquiries • Created segments for targeted campaigns and managed clients’ subscriber databases, implementing best practices to optimize deliverability, retention, and list… Show more • Utilized HTML/CSS and Cheetahmail application to set-up, test, and deploy clients’ email marketing campaigns • Reported on campaign results by analyzing email metrics on a daily, weekly, and quarterly basis • Lead weekly status calls and served as clients' primary point of contact for all program related inquiries • Created segments for targeted campaigns and managed clients’ subscriber databases, implementing best practices to optimize deliverability, retention, and list hygiene • Scoped and managed all client projects, collaborating with implementation team and third-party vendors • Prepared and presented quarterly business reviews, providing strategic recommendations to enhance program performance Show less

    • United States
    • Technology, Information and Media
    • 1 - 100 Employee
    • Marketing & Sales Associate
      • Sep 2012 - Mar 2013

      New York, New York • Executed email marketing campaigns to varied segments within a database of 150,000+ physicians and employers • Managed all aspects of customer service communication, answering a high volume of emails and calls daily • Initiated and executed the sale of tailored services to multiple target markets, cultivating relationships with new and existing clients

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Marketing & Promotions Intern
      • May 2011 - Aug 2011

      Asheville, North Carolina Area • Assisted in the organization of promotional events for the five stations (Mix 96.5, 105.9 The Mountain, 98-1 the RIVER, ESPN Radio 1310, and ESPN Radio 970) and their partners, aiding in operations at sports games, remote broadcasts, and live music events – including Bonnaroo Music & Arts Festival 2011 • Produced original content for the stations’ social media sites and learned the fundamentals of radio programming

    • Marketing Intern
      • May 2009 - Aug 2009

      Tallahassee, Florida Area • Aided in the development of unique marketing strategies to reach new markets, increase awareness, and foster understanding of the eLayaway platform • Audited and wrote content for the website to improve UX • Effectively resolved customer service issues via phone and live-web chat

    • Administrative Assistant
      • Aug 2006 - Aug 2007

      Gainesville, FL (This was when I thought I wanted to be an Orthodontist...) • Scheduled appointments and maintained strict order of patient records • Managed clerical tasks, such as directing incoming calls, sorting and distributing mail, ordering office supplies, greeting patients, and assisting the doctors with any additional needs

Education

  • Florida State University
    Master of Science (M.S.), Integrated Marketing & Management Communication
    2010 - 2012
  • Florida State University
    Bachelor of Science (B.S.), Marketing
    2006 - 2010

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