Experience

Champagne AYALA

• France
• Beverage Manufacturing
• 1 - 100 Employee

• Directrice marketing et communication

  • Sep 2023 - Present

  Aÿ-Champagne, Grand Est, France Développement de marque, communication et RP, hospitality et visites



Champagne Henriot

• France
• Beverage Manufacturing
• 1 - 100 Employee

• Marketing and Communication Director

  • Feb 2019 - Jan 2022

  Reims, Grand Est, France Member of the executive management committee for Champagne Henriot. Leading Champagne Henriot brand strategy bringing focus and delivery of global brand marketing plan with key assets. Global scope that includes : - new developments (pack designs, gifting offers, POS materials) to create desire for the brand, - communication (digital, PR, print, events) to raise brand awareness, - on-site visits with development of the hospitality department, recruitment and key processes for… Show more Member of the executive management committee for Champagne Henriot. Leading Champagne Henriot brand strategy bringing focus and delivery of global brand marketing plan with key assets. Global scope that includes : - new developments (pack designs, gifting offers, POS materials) to create desire for the brand, - communication (digital, PR, print, events) to raise brand awareness, - on-site visits with development of the hospitality department, recruitment and key processes for better efficiency, - on/off-trade marketing activities to promote Champagne Henriot. Team management : 5 people.

• Brand Manager

  • Sep 2018 - Jan 2019

  Reims Area, France



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Senior Brand Manager - Global and Regional Brand Development - Dressings

  • Feb 2015 - Dec 2017

  Rueil-Malmaison, Île-de-France, France ° Brand Development for Maille (global brand) and Amora (local French brand) ° Leading the €60M gherkins, vinegars, salad dressings categories for Maille and €30M for Amora focusing on key countries (France, Canada, USA, Germany, UK and Japan) : strategy and roadmap for next 5 years, NPD and current portfolio optimization including global relaunch of the classic core gherkins variant. Brand Development team budget holder Team management : 2 people

• Brand Manager - Global Brand Development - Fabric Conditioners

  • Jul 2012 - Jan 2015

  London, United Kingdom ° Band Development for Comfort and Snuggle (global Fabric conditioners brands) ° Leading the €200M premium fragranced tier (Super Sensorials, the fastest growing segment within the range) of Fabric Conditioners category under 2 global brands Comfort/Snuggle and 5 key regions (Europe, South East Asia, Latin America, Middle East, China) : strategy, roadmap for next 5 years, visual identity and pack design guidelines, NPD including market researches (quant/qual) and communication assets. In… Show more ° Band Development for Comfort and Snuggle (global Fabric conditioners brands) ° Leading the €200M premium fragranced tier (Super Sensorials, the fastest growing segment within the range) of Fabric Conditioners category under 2 global brands Comfort/Snuggle and 5 key regions (Europe, South East Asia, Latin America, Middle East, China) : strategy, roadmap for next 5 years, visual identity and pack design guidelines, NPD including market researches (quant/qual) and communication assets. In charge of competitive intelligence and key actions/workshops with regional teams. Team: management of 1 junior.

• Junior Brand Manager - Global Brand Development - Fabric Conditioners

  • Jan 2010 - Jul 2012

  London, United Kingdom ° Band Development for Comfort and Snuggle (global Fabric conditioners brands) ° Leading the development of antibac Fabric Conditioner for SEA and communication for core renovation projects. Digital Champion for Comfort. Support on equity masterbrand initiatives (design guidelines, visual identity, brand book and strategic plan).

• Assistant Product Manager - Brand Building - Deodorant

  • Jun 2009 - Dec 2009

  Paris, France ° Band Building for Rexona/Sure (global deodorant brand) ° Led the launch of a digital PR campaign promoting the use of deodorant. Worked on in-store promotional assets development with category managers. Nielsen panel data and TNS monthly reviews and Post-Launch Evaluation of promotions.



Revlon

• Personal Care Product Manufacturing
• 700 & Above Employee

• Assistant Product Manager

  • Jan 2008 - Jun 2008

  Région de Paris, France Development and Operational marketing Skincare products - Gatineau



CHANEL

• United Kingdom
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Assistant in Clinical Scientific Research

  • Jul 2005 - Aug 2005

  Paris Area, France Implemented a clinical study on skin sensitivity at the CERIES for CHANEL