Experience

OnlyGood TV

• United States
• Online Media
• 1 - 100 Employee

• Chief Marketing Officer

  • Apr 2013 - 10 years 9 months

  Norwalk, CT

• EVP Business Development

  • Apr 2013 - Nov 2017

  Norwalk, CT OnlyGood TV (formerly HooplaHa - Only Good News) is needed more now than ever before. OGTV was founded with a vision to deliver an antidote to bad news, to inspire kindness and compassion. Our goal is to tell meaningful stories of individuals and companies who are motivated to make a difference, which will make people feel good and compelled to share the story with their friends. As a mission based company, we are committed to providing a narrative on social commentary that is… Show more OnlyGood TV (formerly HooplaHa - Only Good News) is needed more now than ever before. OGTV was founded with a vision to deliver an antidote to bad news, to inspire kindness and compassion. Our goal is to tell meaningful stories of individuals and companies who are motivated to make a difference, which will make people feel good and compelled to share the story with their friends. As a mission based company, we are committed to providing a narrative on social commentary that is uplifting and fill our audience with awe & joy. We shine the spotlight on the movement of people doing uncommon acts with a positive impact and are trusted for our authenticity. We believe that there is always hope as long as there are good people in the world. * Celebrating those who are doing things to build a better world. * Conveying stories of individuals who inspire us through their efforts to overcome adversity. * Highlighting the good works by organizations and companies in their communities around the globe. * Sharing good news to keep our minds happy, which is a powerful tool for health. In addition to the over 1200 videos we have produced and own to date, we curate from the best of the web to create a happiness story and news destination. In addition, we have a robust syndication program with top flight partners Aol, MSN, Tribune, VideoElephant and more. We continue to build out our network with talented artists and film makers. Our many content distribution partners look to us to bring shareable good news to their audiences. Across our many platforms, our videos have been viewed over 750 million times; we look to our syndication program to add to that significantly.

• EVP Business Development

  • Apr 2013 - Nov 2017

  Laurence Sheinman, Executive Vice President, New Business – Laurence directs sales, and manages partner relations and audience development. He is recreating the role he played when he helped build Synapse from startup to world's largest magazine agent (later sold to Time Inc.). Laurence brings deep finance, marketing and strategic planning experience from JP Morgan Chase and Citibank.



OnlyGood.TV - OTT SVOD

• Chief Marketing Officer

  • Nov 2017 - Dec 2018

  Norwalk, CT After producing over 1200 original video stories generating 750 million video views through its own platforms along with such distribution partners as HuffPost; Aol; MSN; Upworthy; and many others, OnlyGood TV is producing long form content. OGTV is digital media company and content creation studio built to report on people who are making the world a better place and was one of the early voices in the positivity space believing that stories of inspiration and hope could lead to societal… Show more After producing over 1200 original video stories generating 750 million video views through its own platforms along with such distribution partners as HuffPost; Aol; MSN; Upworthy; and many others, OnlyGood TV is producing long form content. OGTV is digital media company and content creation studio built to report on people who are making the world a better place and was one of the early voices in the positivity space believing that stories of inspiration and hope could lead to societal health and happiness. OGTV will give consumers great content and Brands the chance to share with consumers how they align with important social causes. This is critical today because “people are searching for meaning and will become advocates for brands that are not only reliable and trustworthy, but also stand for something bigger” (Brighthouse, a BCG Company). OGTV offers member exclusive content, produced video series and one-off stories plus motivational Live Streamed events, that will resonate with our members, cultivating empathy that leads to demonstrations of altruism and increased volunteerism. In various studies, Neuroscientists (brain scan experiments conducted by Universities of Michigan and California) and psychologists (like Dr. Jonah Berger, author of Contagious) have found that good news beats bad news on social networks. Good news makes one feel happier. And around 9 in 10 respondents believe that happiness can have a positive impact on one’s health according to a survey conducted by J. Walter Thompson. The need to share uplifting stories and positivity with others is a driving force behind OGTV. Show less



US Homeowners Association

• Founder & Chief Operating Officer

  • Mar 2009 - Apr 2013

  US Homeowners Association is building a free-to-use contractor directory with ratings and reviews. It provides value-added services to contractors and homeowners that are consistent with their needs and interests, including contractor certification, lead qualification and advertising, and for homeowners, we offer bid review, service assurance and dispute resolution. These services build on our HomeESP membership club which helps homeowners save money on all costs of running their homes.… Show more US Homeowners Association is building a free-to-use contractor directory with ratings and reviews. It provides value-added services to contractors and homeowners that are consistent with their needs and interests, including contractor certification, lead qualification and advertising, and for homeowners, we offer bid review, service assurance and dispute resolution. These services build on our HomeESP membership club which helps homeowners save money on all costs of running their homes. HomeESP provides information and incentives to reduce energy usage and the overall cost of home maintenance, discounts at more than 300,000 national and local retailers and attractions, appliance repair protection, and much more. You can think of it as the "AAA for the Home." Show less



JR Sheinman Associates, LLC

• CEO

  • Apr 2008 - Mar 2013

  Focused on relationship building with banks and retail credit cards and loyalty programs. Develops consumer marketing and fund raising campaigns and sales materials. Designs and implements organizational structures that take advantage of revenue generating opportunities and eliminates waste.



Synapse Group Inc.

• United States
• Advertising Services
• 100 - 200 Employee

• EVP, Partnership Marketing & Global Print

  • 2006 - 2008

  Was a key member of senior team that built Synapse from startup to world’s largest magazine agent sold to Time Inc.

• EVP, Partnership Marketing & Publisher Relations

  • 2004 - 2006

• SVP, Sales & Account Management

  • 1999 - 2004

• President CardLink Services

  • 1995 - 1999

  Developing new business that linked subscriptions to automatic bill payments through a credit card at a time when that was still a relatively new thing for both consumers and for utilities and subscription based publications.



Citi

• United States
• Financial Services
• 700 & Above Employee

• VP, Product Manager

  • 1989 - 1995

  Product manager for the Citibank "Classic" credit card, at the time, the largest credit card portfolio in America. Led team that decided and implemented changes in product value proposition, promotion and pricing. Collaborated with all other card functions to achieve goals during difficult changing industry landscape.



J.P. Morgan

• United States
• Financial Services
• 700 & Above Employee

• Assistant Vice President - Profit Analysis Group

  • 1986 - 1989

  Internal business consultant who led project oriented teams to identify inefficiencies or opportunities for growth for various JPM products and services, such as Cash Management and Lock Box services.



Celanese

• United States
• Chemical Manufacturing
• 700 & Above Employee

• Market Planning & Financial Analysis

  • 1979 - 1986

  Supporting both sales and operations with innovative analysis and the presentation of company and industry trends.