Director - Advisory & Transaction Services | Occupier

• 2022 - Present

Provide real estate consulting services to real estate occupiers (international and national clients) from different sectors from consumer goods to financial institutions, in the areas of strategic advisory and analysis, contract negotiation, site and property identification as well as lease acquisition, lease renewals and surrenders. Provide real estate consulting services to real estate occupiers (international and national clients) from different sectors from consumer goods to financial institutions, in the areas of strategic advisory and analysis, contract negotiation, site and property identification as well as lease acquisition, lease renewals and surrenders.

Associate Director

• 2018 - 2022

Brand Activation Manager for EMEA

• 2011 - 2015

- Envisioned, developed and led executions of Brand Activation Programs and activities to deliver the objectives of the EMEA Marketing Communication Strategy, acted as central point of contact for Product Managers and local markets (Cross Functional Leader) - Developed and harmonized communication tools between product categories (including campaigns, collaterals, ads, websites, newsletters, videos, merchandising) to drive unified brand equity: e.g. reduced number of product catalog masters by 50% - Defined and piloted the brand architecture and positioning strategy for a new range of circular saw blades (111 sku). Conceived the PR and trade announcement plan to engage retailers ($100K) - Defined web strategy and managed agency relationship: launched 7 sites and new features as mobile device, google merchant - Set the merchandising strategic direction (reduced 60% of the references and delivered a 20% cost saving). Produced planograms and displays with external agencies and engineers - Executed packaging project to be European Principal Company (EPC) compliant: updated 900 packages in close collaboration with Graphic Department, Product Team and Packaging engineer Show less

Corporate Communications Associate

• 2009 - 2011

- In charge of visuals content for JTI Corporate Communication: scoped, planned and briefed photographer and producer for photo and video shoots in line with global brand strategy - Piloted development of new image and video Bank platform ($160K) - Managed Media budget ($500K) - Participated in taskforce whose objective was to understand company DNA in order to develop a new global corporate identity and its communication: led initial part of project to conduct interviews with key stakeholder Show less

EURO 2008 Event Manager for Switzerland

• 2008 - 2008

- Operated pre-journalist trip tour and hospitality during the EURO, including VIP hospitality for 9 football games: in charge of hostesses, transports, hotels, restaurants and accreditation for over 10’000 guests - Managed relationship between Carlsberg team and external partners (communication agency, retailers, UEFA, etc.) - Signed partnership with Hyundai (Euro partner) - Operated pre-journalist trip tour and hospitality during the EURO, including VIP hospitality for 9 football games: in charge of hostesses, transports, hotels, restaurants and accreditation for over 10’000 guests - Managed relationship between Carlsberg team and external partners (communication agency, retailers, UEFA, etc.) - Signed partnership with Hyundai (Euro partner)

Internship in the Marketing department

• 2007 - 2007

- Operational Marketing for Make-up special editions: POS development, forecast’s launch, sales monitoring and development of best practice guide - Conducted competitive analysis for all make-up segments - Operational Marketing for Make-up special editions: POS development, forecast’s launch, sales monitoring and development of best practice guide - Conducted competitive analysis for all make-up segments

Internship in the Communication/Sponsoring department

• 2006 - 2007

- Introduced corporate identity guide for sponsoring events - Analyzed ROI of sailing cups sponsoring to optimize plans for future events - Established analysis template to forecast sponsoring department’s budget - Introduced corporate identity guide for sponsoring events - Analyzed ROI of sailing cups sponsoring to optimize plans for future events - Established analysis template to forecast sponsoring department’s budget

Project Manager

• 2004 - 2005

- Managed events from proposals’ negotiation to planning and organization - Organized major events (400-2000 guests), such as Colas’ New Year’s party, Disney’s cocktail, wedding in Qatar for the Sheikh - Managed events from proposals’ negotiation to planning and organization - Organized major events (400-2000 guests), such as Colas’ New Year’s party, Disney’s cocktail, wedding in Qatar for the Sheikh