Experience

Systima

• Australia
• IT Services and IT Consulting
• 1 - 100 Employee

• Communications & Office Coordinator

  • Aug 2019 - Present

  Develop and distribute communications both internal and external - emails, newsletters, business announcements | Manage the company social media account via Systima platform - Instagram, Facebook and LinkedIn | Create relevant content using appropriate tone of voice whilst adhering to social media guidelines and best practice | Drive content creation for company blog, including researching, writing content and sourcing new expert content; editing, proofing and posting | Review and analysis of audience engagement using analytics tools such as Google Analytics Prepare office correspondence; prioritise and complete delegated tasks to ensure deadlines are met | Be able to process and monitor daily administrative responsibilities and tasks | Retain and/or implement filing systems for required documentation; ensure security, integrity, and confidentiality of data | Oversee adherence to office policies and procedures | Coordinate schedules, appointments, and bookings | On/offboarding of new employees | Coordinate travel arrangements | Assist partners with administrative work | Plan and coordinate staff, client and partner functions | General office admin requirements



Alex Genn Copywriting

• United Kingdom
• Writing and Editing

• Freelance Writer

  • Apr 2016 - Nov 2016

  Interpreting a brief Pitching ideas Developing tone of voice Researching areas of focus Conducting interviews Working to tight deadlines Delivering B2B blogs and articles for publication Interpreting a brief Pitching ideas Developing tone of voice Researching areas of focus Conducting interviews Working to tight deadlines Delivering B2B blogs and articles for publication



Cox's Road Mall

• Australia
• Retail

• Freelance Copywriter

  • Apr 2016 - Aug 2016

  In May 2016, I started work on the Cox's Road Mall rebrand. Part of the Cox’s Road Mall strategy was to create a series of customer connection points with local business owners through advertorial content, chronicling their history and community involvement. Bookended by two multi-national malls, the client was keen to take advantage of the ‘shop local’ trend. In May 2016, I started work on the Cox's Road Mall rebrand. Part of the Cox’s Road Mall strategy was to create a series of customer connection points with local business owners through advertorial content, chronicling their history and community involvement. Bookended by two multi-national malls, the client was keen to take advantage of the ‘shop local’ trend.



Virgin

• Russian Federation
• Telecommunications
• 1 - 100 Employee

• Freelance Writer

  • Apr 2016 - Jul 2016

  In 2016, I successfully pitched several blog ideas to Virgin Business. It was an exciting process, interpreting a brief, developing tone of voice, researching areas of focus, conducting interviews with business leaders and working to tight deadlines. The hard work paid off with over 2K shares for my blogs. In 2016, I successfully pitched several blog ideas to Virgin Business. It was an exciting process, interpreting a brief, developing tone of voice, researching areas of focus, conducting interviews with business leaders and working to tight deadlines. The hard work paid off with over 2K shares for my blogs.



Checa Romero Architects

• Freelance Copywriter

  • Oct 2015 - Nov 2015

  In October 2015, I was commissioned to write an ongoing journal for Checa Romero Architects. I love the descriptive nature of Architectural writing, however the client was keen to avoid the Grand Design clichés and to inject some humour where possible. I am extremely proud of the work I delivered, especially because there's not a McLeod-ism in sight. In October 2015, I was commissioned to write an ongoing journal for Checa Romero Architects. I love the descriptive nature of Architectural writing, however the client was keen to avoid the Grand Design clichés and to inject some humour where possible. I am extremely proud of the work I delivered, especially because there's not a McLeod-ism in sight.



Macrison Co Pty Ltd

• Freelance Copywriter

  • Sep 2015 - Sep 2015

  In 2015, I was engaged by Macrison Co, an Australian Marketing, Advertising and Communications company to suggest professional, grammatical and syntax improvements to the 'services'​ content of their new website. http://macrison.com.au/services/ In 2015, I was engaged by Macrison Co, an Australian Marketing, Advertising and Communications company to suggest professional, grammatical and syntax improvements to the 'services'​ content of their new website. http://macrison.com.au/services/



Bloom Consulting for Start Ups

• Business Consulting and Services

• Freelance Copywriter

  • Jul 2015 - Jul 2015

  In 2015, I was engaged by Bloom Consulting to write two blogs about understanding the market and your audience before launching your Start Up business. As a Start Up myself, I found writing about these topics exciting and filled me with enthusiasm for the future. I hope to work with many Start Ups in the coming years, because as I blogged, if the passion Start Ups possess could be bottled, it would make a great Start Up! In 2015, I was engaged by Bloom Consulting to write two blogs about understanding the market and your audience before launching your Start Up business. As a Start Up myself, I found writing about these topics exciting and filled me with enthusiasm for the future. I hope to work with many Start Ups in the coming years, because as I blogged, if the passion Start Ups possess could be bottled, it would make a great Start Up!



Jimmy Choo

• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Press Copywriter to Creative Director

  • Mar 2013 - Mar 2015

  Working closely with Jimmy Choo Creative Director, Sandra Choi, to create a catalogue of responses including Q&As, personal biographies, daily diaries to keep up with the day-to-day press demands of an international luxury brand .

• Personal Assistant/Design Studio Coordinator

  • May 2010 - Mar 2015

  Gatekeeper becoming an extension of the Creative Director and Brand Image Director | Diary management | Travel co-ordination in accordance with travel policy | Expense reporting | Press Copywriting | Prepare quarterly Design Team Presentations | Meet and greet external clients, stylists and candidates on behalf of Creative Director and Brand Image Director | Allocating budgets | Time management | Archiving | Studio management | Ordering office supplies, specialist or otherwise | Co-ordinate office maintenance | Book meeting rooms and catering | Special event organisation | Prepare induction packs for new starters | Liaise with HR regarding Design Team absences | First Aid and Fire Warden | Foster exceptional inter-departmental relations | Go-to person | Ad hoc requests.

• Head of Front of House

  • Oct 2007 - May 2010

  Gatekeeper to the company ensuring that the first impression projected was on brand and lasting. Liaising with external and internal clients, couriers and tradesmen; booking meeting rooms and providing refreshments for meetings; coordinating incoming and outgoing deliveries and post; directing calls and handling general enquiries effectively and professionally.



BridgeClimb Sydney

• Australia
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Roster Officer

  • Oct 2003 - May 2007

  Completing fortnightly and daily rosters for a team of over 300 team members that included tours at 10 minute intervals, support and operational shifts.

• Climb Leader

  • Sep 2001 - Oct 2003

  Leading a group of 12 people in a three hour experience over the Sydney Harbour Bridge adhering to strict safety and operational needs; formulating an entertaining commentary; and upholding a high standard of customer service.

• Customer Service Representative

  • Jul 2000 - Sep 2001

  First point of contact for customers; liaise with other departments; coordinate emergency response procedures; provide advice and reassurance to customers.



Colour Plus Australia

• Office Coordinator

  • Mar 1999 - Mar 2000

  Manage office staff including sales representatives and front of house; assisting team members when workloads became excessive; ensure stock levels were not depleted; budget setting; managing accounts receivable and accounts payable; filing and general office presentation. Manage office staff including sales representatives and front of house; assisting team members when workloads became excessive; ensure stock levels were not depleted; budget setting; managing accounts receivable and accounts payable; filing and general office presentation.