Director of Agency Development

• Sep 2022 - Jan 2023

• Acted as a liaison, internal advocate and thought leader for employees with a specific focus on directors & executive team to understand and establish paths for agency growth. • Drove the growth, adoption and advocacy of the team through a strategic focus on standard operating procedures.

Account Director

• Oct 2018 - Sep 2022

• Led the development & execution of cross-channel media strategies with $2MM monthly spends combining prospecting, retention & remarketing efforts. • Integrated into leadership team and contributed to key decisions on agency • growth, team buildout, and client pitches. • Served as the point of escalation for internal and external issues and made key problem-solving decisions. • Prioritized and cultivated a professional & supportive team environment for a team of 10.

Senior Account Manager

• Apr 2016 - Oct 2018

• Executed on media tactics across multiple channels such as paid search, display, audio, and video. • Managed client relationship across medium & large accounts. • Delivered and reported on key metrics for clients and established next steps based on performance

SEM Account Manager

• Jun 2013 - Apr 2016

Marketing Analyst

• Oct 2012 - Feb 2013

Oversaw resource creation and outreach coordination for coupon aggregation website. Performed target market research and analysis & responded with creation of appropriate resource pages. Worked closely with all aspects of site creation, contributed to major site layout choices. Coordinated email marketing campaigns and managed response paths. Oversaw resource creation and outreach coordination for coupon aggregation website. Performed target market research and analysis & responded with creation of appropriate resource pages. Worked closely with all aspects of site creation, contributed to major site layout choices. Coordinated email marketing campaigns and managed response paths.

Marketing Intern

• Jun 2011 - Aug 2011

Constructed the Genie merchandise catalogue. Planned the Guest Visit Program, including: designing brochures, designing website. Assisted with Event Planning for guest visits, including: event registration, logistics. Organized participation in upcoming trade shows through contacting vendors. Assisted in literature fulfillment. Coordinated company promotions. Contributed to the site content of Genie’s website. Monitored Genie branded merchandise and helped maintain… Show more Constructed the Genie merchandise catalogue. Planned the Guest Visit Program, including: designing brochures, designing website. Assisted with Event Planning for guest visits, including: event registration, logistics. Organized participation in upcoming trade shows through contacting vendors. Assisted in literature fulfillment. Coordinated company promotions. Contributed to the site content of Genie’s website. Monitored Genie branded merchandise and helped maintain inventories. Show less Constructed the Genie merchandise catalogue. Planned the Guest Visit Program, including: designing brochures, designing website. Assisted with Event Planning for guest visits, including: event registration, logistics. Organized participation in upcoming trade shows through contacting vendors. Assisted in literature fulfillment. Coordinated company promotions. Contributed to the site content of Genie’s website. Monitored Genie branded merchandise and helped maintain… Show more Constructed the Genie merchandise catalogue. Planned the Guest Visit Program, including: designing brochures, designing website. Assisted with Event Planning for guest visits, including: event registration, logistics. Organized participation in upcoming trade shows through contacting vendors. Assisted in literature fulfillment. Coordinated company promotions. Contributed to the site content of Genie’s website. Monitored Genie branded merchandise and helped maintain inventories. Show less

Purchasing Analyst

• Jun 2010 - Aug 2010

Coordinated with suppliers to establish a savings plan. Communicated with international partners in China to oversee a low cost country sourcing project. Supported the team with various office projects. Worked closely in a team environment in order to problem solve. Coordinated with suppliers to establish a savings plan. Communicated with international partners in China to oversee a low cost country sourcing project. Supported the team with various office projects. Worked closely in a team environment in order to problem solve.

PBX Switchboard Operator

• Jun 2009 - Aug 2009

Operated complex communications system. Kept accurate records of hotel guest charges. Composed welcome letters to guests. Facilitated communications between guests and hotel employees. Communicated assignments to employees and technicians. Provided outstanding customer service. Operated complex communications system. Kept accurate records of hotel guest charges. Composed welcome letters to guests. Facilitated communications between guests and hotel employees. Communicated assignments to employees and technicians. Provided outstanding customer service.