Lauren Blachowiak

Content Manager at The Law Offices of Daniel Kim
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles, California, United States, US

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Experience

    • United States
    • Law Practice
    • 1 - 100 Employee
    • Content Manager
      • Jan 2021 - Present

      • Develops, manages, and oversees search engine optimization (SEO) strategies that increase user interactions and website traffic. Since January, website traffic has increased from 1,500 users to over 42,000 users. • Implemented a new SEO strategy that has grown pageviews by 10%-15% each month. • Successfully leads a team of 15 writers to achieve monthly quotas and company objectives through written assignments published on WordPress. • Mentor to writing department personnel, ensuring a gradual, steady improvement in their professional skills. • Monitors content performance on Google Analytics and researches ways to improve content strategies. • Develops training materials, trains new hires on brand standards and content style guidelines, and implements any necessary changes to training documents or teaching strategies. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Project Manager
      • Apr 2016 - Jan 2021

      • Wrote and edited original content, newsletters, press releases, articles, and blogs for multiple professional websites such as Sweet Lawyers and LA Weekly. • Managed complex tasks and projects simultaneously, across multiple client sites. • Planned and execute photoshoots, client interviews, meetings, and special projects. • Placed catering orders for company dining events, such as birthdays, new-hire lunches, and retirements. • Reviews materials and submitted work to clarify brand guidelines and marketing goals. • Manage a team of writers by providing assignments, editing, and sending feedback. • Monitor website traffic growth through Google Analytics and use collected information to adjust strategies. • Schedule and conduct employee interviews as well as train and manage current and incoming employees. Show less

    • United States
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Freelance Contributor
      • Jun 2015 - Aug 2019

      • Coordinated content for the monthly Inside North Ranch magazine, a private publication for the residents of North Ranch, Westlake Village. • Researched leads, interviewed subjects, and wrote well-written, stimulating articles about the North Ranch neighborhoods, residents, and city events. • Worked closely with the Area Director to ensure authenticity, accuracy, and editorial integrity of articles. • Promoted from contracted writer to Content Facilitator in 2018. • Remote work. • Coordinated content for the monthly Inside North Ranch magazine, a private publication for the residents of North Ranch, Westlake Village. • Researched leads, interviewed subjects, and wrote well-written, stimulating articles about the North Ranch neighborhoods, residents, and city events. • Worked closely with the Area Director to ensure authenticity, accuracy, and editorial integrity of articles. • Promoted from contracted writer to Content Facilitator in 2018. • Remote work.

    • United States
    • Travel Arrangements
    • 1 - 100 Employee
    • Content Coordinator
      • Oct 2015 - Apr 2016

      • Planned, organized, and edited the 2017 World Dream Book, which featured worldwide travel tour options. • Assisted in brand development and website growth through creative social media campaigns, ad creation, newsletters, and blogs. • Tracked and recorded consumer activity through a variety of inbound marketing and sales platforms, such as Facebook and HubSpot. • Created original written content about different travel destinations around the world for the company website. • Updated passenger and travel agent contacts, generated and maintained promotional offers on the Travcoa and sister company websites, and wrote in-depth biographies on destination and tour information. Show less

    • France
    • Facilities Services
    • 700 & Above Employee
    • Marketing and Event Coordinator
      • Jan 2013 - Jun 2015

      • Planned and executed a variety of inclusive food-related events at California Lutheran University. • Led a student-based organization that focused on promoting on-campus activity engagement. Through outreach and marketing, the CLU cafeteria saw an increase of 15% in student participation in dining events. • Hosted Donate-A-Meal nights once a month in the cafeteria, where students would donate one of their meals from their plan. All money made from the donated meals went to Manna Conejo Valley Food Bank. Each month we surpassed our goal of 50 donated meals by an average of 10%. • Led meetings with department heads and event staff to discuss, approve, and plan engaging campus dining events that highlighted different cultures and backgrounds. • Assisted in creating unique, entertaining campus events, such as pop-up restaurants and catered dinners from local restaurants. • Supported the redesign of the campus market by organizing focus groups and canvassing feedback. • Managed Facebook and Instagram accounts to strengthen company goals and direct student traffic to events. Show less

    • United States
    • Non-profit Organizations
    • 200 - 300 Employee
    • Special Events Coordinator
      • Jan 2013 - Jul 2013

      • Assisted in planning and organizing the 2013 Casa Pacifica Wine and Food Festival, an annual fundraising event to raise funds and awareness for abused, neglected, and at-risk children and their families in Ventura County. The event sold out and raised $400,000, an increase of $100,000 from the 2012 event. • Collected and documented inventory for the largest silent auction in Ventura County, which surpassed its goal of $50,000 by nearly $20,000. • Wrote content for vendor biographies, event activities, performing artists, and culinary competitions. • Researched potential donors and resided as the primary vendor contact between participating food and beverage vendors and the Event Manager. • Managed the event calendar to guarantee organization and quotas while maintaining updates to the website. Show less

Education

  • California Lutheran University
    Bachelor of Arts (B.A.), Communication
    2011 - 2015

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