Experience

Strata Health Canada

• Canada
• Hospitals and Health Care
• 1 - 100 Employee

• Director of Marketing & Communications

  • Oct 2022 - Present

  With over 20 years of experience in the patient care industry, Strata Health is the leading provider of intelligent, digital tools for resource allocation, patient transitions, and patient flow innovation. Strata Health supports healthcare clients on three continents, helping over 1.5 million patients worldwide get the care they need faster. Their software solutions are improving the healthcare experience for patients, clinicians, and health jurisdictions around the world. As the Director of Marketing & Communications, I am responsible for planning, development, and implementation of all of Strata Health's global and regional marketing strategies, communications, and public relations activities, both external and internal. Show less



Alchemy Communications Inc.

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Manager

  • Mar 2022 - Oct 2022

• Director of Marketing & Communications

  • May 2017 - Mar 2022

  Alchemy is a multi-service PR and digital marketing and communications agency headquartered in Calgary, AB; serving clients across North America. My focus: developing and executing on strategic communications and marketing plans, social media strategy and content development, creation and publication of marketing and collateral materials, public relations and media relations, brand development and awareness, organizing and promoting events, market research, lead generation, production of podcasts, webinars & magazines, overseeing projects and timelines, managing team members, liaising with printers, videographers, photographers, graphic designers, writers and animators, client relations Show less

• Publicist

  • May 2014 - May 2017

  Alchemy is a multi-service PR and digital marketing and communications agency headquartered in Calgary, AB; serving clients across North America. My focus: executing on various projects, market research, employing marketing analytics techniques, ensuring project management software is accurate and up to date, developing and distributing client stories to key media contacts, assisting with event planning, promotion and on-site coordination, composing and posting online content on client websites and social media accounts, writing marketing material (brochures, press releases, etc.), client relations Show less



Red Deer's Downtown Business Association

• Promotions Assistant

  • May 2013 - Aug 2013

  Through partnerships and leadership in advocacy and promotion, the DBA is the catalyst for a vibrant and prosperous downtown that is the place to live, work, play and do business. My focus: planning and managing special events/festivals, attracting approximately 28,000 people to the downtown core; developing a festival program which was distributed to over 60,000 households; coordinating sponsorship and service agreements; recruiting and directing volunteers; creating graphics and marketing materials Show less



Central Alberta REALTORS® Association

• Red Deer, Alberta

• Communications Coordinator

  • Sep 2011 - Aug 2012

  The Central Alberta REALTORS® Association is a co-operative association of Real Estate professionals, which facilitates the marketing of real estate, and strives to enhance professional standards, ethics and education for the benefit of all. My focus: converting the monthly print newsletter to an online digital format; reviving both the associate and public websites; launching and administrating the social media platforms; coordinating and marketing special events, educational opportunities and press conferences; basic web and graphic design Show less



Catholic Social Services of Alberta

• Canada
• Non-profit Organization Management
• 200 - 300 Employee

• Disability Worker

  • Jun 2011 - Dec 2011

  Catholic Social Services is a multi-function social service agency that serves people of all faiths and cultures throughout central Alberta. Founded in 1961, the agency has grown to deliver more than 100 programs. My focus: providing companionship and supervision to children who experience various disabilities; offering respite care for family members Catholic Social Services is a multi-function social service agency that serves people of all faiths and cultures throughout central Alberta. Founded in 1961, the agency has grown to deliver more than 100 programs. My focus: providing companionship and supervision to children who experience various disabilities; offering respite care for family members