Lauren O'Brien
Senior Manager, Marketing and Communications at Downtown Denver Partnership- Claim this Profile
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Cassandra Brown
Lauren's bubbly personality, client focused mentality and project management skills make her a dynamic individual. She was my Account Supervisor for over four years at 2RM. She genuinely cared about me, my success and the success of the business overall. She was my biggest asset at the agency because she would listen to my needs, challenge her team to push boundaries and deliver on time. Lauren was passionate about my projects and quickly became the expert for my audience. She would review copy and creative extensively before it got into my hands to ensure it was up to her standards. Lauren is delight to work with and one of those people that you need on your team to be successful.
Melissa McCarroll
It's not often that you get to work with someone like Lauren. She demonstrates a passion, drive, and work ethic that is unparalleled. She can effectively manage tactical-level projects to more robust comprehensive integrated marketing strategies. She is fast-paced, super-sharp, and client-centric. In my time working with Lauren, I witnessed her earn the trust and additional business of her clients time and time again. Clients would frequently request to work with Lauren - they knew that if it were in Lauren's hands - it would be managed with excellence. I look forward to watching Lauren's career grow and evolve. She is a bright, shining star that any organization would be lucky to have, and I'm hopeful our paths will cross again.
Cassandra Brown
Lauren's bubbly personality, client focused mentality and project management skills make her a dynamic individual. She was my Account Supervisor for over four years at 2RM. She genuinely cared about me, my success and the success of the business overall. She was my biggest asset at the agency because she would listen to my needs, challenge her team to push boundaries and deliver on time. Lauren was passionate about my projects and quickly became the expert for my audience. She would review copy and creative extensively before it got into my hands to ensure it was up to her standards. Lauren is delight to work with and one of those people that you need on your team to be successful.
Melissa McCarroll
It's not often that you get to work with someone like Lauren. She demonstrates a passion, drive, and work ethic that is unparalleled. She can effectively manage tactical-level projects to more robust comprehensive integrated marketing strategies. She is fast-paced, super-sharp, and client-centric. In my time working with Lauren, I witnessed her earn the trust and additional business of her clients time and time again. Clients would frequently request to work with Lauren - they knew that if it were in Lauren's hands - it would be managed with excellence. I look forward to watching Lauren's career grow and evolve. She is a bright, shining star that any organization would be lucky to have, and I'm hopeful our paths will cross again.
Cassandra Brown
Lauren's bubbly personality, client focused mentality and project management skills make her a dynamic individual. She was my Account Supervisor for over four years at 2RM. She genuinely cared about me, my success and the success of the business overall. She was my biggest asset at the agency because she would listen to my needs, challenge her team to push boundaries and deliver on time. Lauren was passionate about my projects and quickly became the expert for my audience. She would review copy and creative extensively before it got into my hands to ensure it was up to her standards. Lauren is delight to work with and one of those people that you need on your team to be successful.
Melissa McCarroll
It's not often that you get to work with someone like Lauren. She demonstrates a passion, drive, and work ethic that is unparalleled. She can effectively manage tactical-level projects to more robust comprehensive integrated marketing strategies. She is fast-paced, super-sharp, and client-centric. In my time working with Lauren, I witnessed her earn the trust and additional business of her clients time and time again. Clients would frequently request to work with Lauren - they knew that if it were in Lauren's hands - it would be managed with excellence. I look forward to watching Lauren's career grow and evolve. She is a bright, shining star that any organization would be lucky to have, and I'm hopeful our paths will cross again.
Cassandra Brown
Lauren's bubbly personality, client focused mentality and project management skills make her a dynamic individual. She was my Account Supervisor for over four years at 2RM. She genuinely cared about me, my success and the success of the business overall. She was my biggest asset at the agency because she would listen to my needs, challenge her team to push boundaries and deliver on time. Lauren was passionate about my projects and quickly became the expert for my audience. She would review copy and creative extensively before it got into my hands to ensure it was up to her standards. Lauren is delight to work with and one of those people that you need on your team to be successful.
Melissa McCarroll
It's not often that you get to work with someone like Lauren. She demonstrates a passion, drive, and work ethic that is unparalleled. She can effectively manage tactical-level projects to more robust comprehensive integrated marketing strategies. She is fast-paced, super-sharp, and client-centric. In my time working with Lauren, I witnessed her earn the trust and additional business of her clients time and time again. Clients would frequently request to work with Lauren - they knew that if it were in Lauren's hands - it would be managed with excellence. I look forward to watching Lauren's career grow and evolve. She is a bright, shining star that any organization would be lucky to have, and I'm hopeful our paths will cross again.
Experience
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Downtown Denver Partnership
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Senior Manager, Marketing and Communications
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Dec 2022 - Present
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Flynn Wright
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United States
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Advertising Services
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1 - 100 Employee
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Senior Account Executive
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Aug 2021 - Nov 2022
Strategic lead on 11 client accounts spanning the travel, construction, agriculture, real estate, and insurance industries, working with clients and internal teams to deliver successful marketing initiatives. Create, sell, and execute new integrated marketing programs, inclusive of broadcast, CTV, display, social, paid search, OOH, email, and direct mail tactics to achieve client’s brand awareness and sales conversion goals. Manage agency profitability for client accounts totaling $2M in annual billings by defining scope, setting budget, and monitoring hours to ensure projects are completed on budget. Serve as first point of contact for building trusted client relationships, understanding each company’s needs and ensuring project deliverables align with goals. Oversee and collaborate with cross-disciplinary teams including project management, creative, digital, media, and PR to develop strategies and execute programs. Show less
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Two Rivers Marketing
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United States
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Advertising Services
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100 - 200 Employee
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Account Supervisor
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Apr 2020 - Jul 2021
Managed one of the agency’s top accounts based on billings of $1M annually. Oversaw eight client divisions spanning brand, commercial, motorsports, manufacturing, construction fabrication, power systems, safety, and education to ensure a unified brand experience for customers. Created annual marketing strategies by mapping out the stages of a buyer’s journey and identifying the necessary tactics to align with the client’s goals. Determined the message, creative assets needed, and optimal timing for each marketing tactic and directed internal teams through completion. Developed and maintained long-lasting client relationships, resulting in additional business opportunities. Created centralized, role-specific processes for a cross-functional team of 10 individuals from project management, creative, video, PR, paid media, social media, and digital that led to more collaborative and efficient workflows. Show less
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Account Manager
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Oct 2018 - Mar 2020
Developed integrated marketing campaigns to support two product launches per year by collaborating with team on development of message, creative, and launch plan. Managed a quarterly rebate program by working with creative on collateral updates to keep the program relevant; developed a streamlined process to make program more efficient each quarter. Coordinated sponsorships for five tradeshows by providing recommendations and working with team to execute plan and develop creative assets. Managed booth layout and creative signage for two annual tradeshows by working alongside creative team for graphic design and placement. Created and managed project budgets and timelines by using Workamajig and Monday.com. Translated data into actionable insights and recommendations for future initiatives by reviewing marketing tactics and performance. Show less
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Account Coordinator
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Jul 2017 - Sep 2018
Managed the daily workload for creative team by organizing schedules and securing freelance copywriters and designers when needed. Identified scheduling roadblocks and implemented solutions by working with account managers. Ensured projects were completed on time and within budget and scope by using Workamajig.
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Workiva
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United States
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Software Development
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700 & Above Employee
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Marketing Events Specialist
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Jun 2016 - Jul 2017
Led the coordination of workshops quarterly by selecting the city, venue, room layout, agenda, speakers, F&B, AV, collateral, invitations, pre-event communication, onsite support, and post-event coordination. Managed webinars quarterly, determining topics and speakers, coordinating the recording, managing production, and directing promotion of the finished webinar. Coordinated tradeshow sponsorships by determining which opportunities aligned best with company goals and securing necessary sponsorships. Developed email marketing campaigns to drive event registrations and attendance. Show less
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Signature Events Intern
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Jan 2015 - May 2016
Assisted in the planning and execution of the company’s annual user conference for 1,500+ customers. Analyzed registration data and tracked trends for site selection, marketing strategies and conference set up decisions by reviewing post-event survey responses and conducting online research to provide future recommendations. Organized and coordinated all communication, travel, and apparel for over 200 employees.
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Education
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2012 - 2016
Iowa State University
Bachelor of Science (B.S.), Marketing and Management -
2014 - 2014
East China Normal University
International Business and Mandarin Language
Community
