Experience

McCann Health New York

• United States
• Advertising Services
• 100 - 200 Employee

• SVP, Strategy Director

  • Nov 2021 - Present

  Integrated strategy lead creating and launching brands to consumers, patients, caregivers and HCPs while mentoring next generation of strategic thinkers Responsible for managing a team of integrated strategists while coaching cross-functional team members across multiple lines of businesses



Harrison/Star

• United States
• Advertising Services
• 100 - 200 Employee

• SVP, Planning Director

  • Mar 2020 - Nov 2021

  Crafting identities and narratives for specialty brands and portfolios while shaping careers of up-and-coming strategic planners Raised hand to join H/S Anywhere to ensure innovation and technology are at the heart of all agency offerings

• VP, Associate Planning Director

  • Jul 2017 - Mar 2020

  Strategy lead creating next generation of brands across oncology, neurology & immunology portfolios while inspiring next generation of strategic planners Supported Genentech Oncology Pipeline team across various NMEs in developing preliminary market shaping and launch strategies

• VP, Group Strategic Planner

  • Apr 2015 - Jun 2017

  Lead strategic planner on multiple portfolios, including oncology, immunology, pulmonology, neurology, dermatology and women's health Worked across product lifecycle, creating pre-launch, launch, post-launch and LOE strategies and campaigns for brand launches, in-line portfolios and sunsetting offerings



Havas Life New York

• United States
• Advertising Services
• 100 - 200 Employee

• VP, Planner

  • Jan 2015 - Mar 2015

  Lead strategic planner on US/Global diabetes franchise and oncology co-promote

• Senior Planner

  • Aug 2013 - Dec 2014

  Account planner working across multiple pharmaceutical brands and clients, including diabetes, oncology, chronic pain, multiple sclerosis, obesity and epilepsy



Entrée Health

• United States
• Advertising Services
• 100 - 200 Employee

• Vice President, Account Supervisor

  • Apr 2013 - Jul 2013

  Client services lead overseeing agency staff to support variety of managed care channels on behalf of diabetes franchise

• Account Supervisor

  • Apr 2012 - Mar 2013

  Account lead servicing various clients, including a US launch brand, newly developed channel-marketing team and market shaping team

• Senior Account Executive

  • Apr 2011 - Mar 2012

  Day-to-day account person supporting multiple managed care clients and projects, including both the US and Global team on a pre-launch diabetes product



CDM New York

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Business Development Associate

  • Jul 2010 - Mar 2011

  Directed multiple new business assignments simultaneously by leading meetings and managing each team member’s contribution

• Business Development Associate

  • Jul 2009 - Jun 2010

  Developed written proposals and pitch presentations on behalf of professional, consumer, payer and media healthcare advertising agencies

• Senior Project Coordinator

  • Oct 2008 - Jun 2009

  Served as project manager and the main point of contact for numerous new business opportunities across broad range of therapeutic areas

• Project Coordinator

  • Aug 2007 - Sep 2008

  Supported RFPs and pitch presentations on behalf of the agencies within the CDM Group: CDM NY, CDM Princeton, Entrée Health, SSCG Media, CDMi Connect, AgencyRx, Lab9, Platform Advisors and CDM World Agency