VP of Client Services

• May 2023 - Present

Vice President, Account Director

• 2020 - Jun 2023

Vice President, Accounts

• 2019 - 2019

Promoted to full P&L ownership of 10+ Accounts ranging from $200K - $16MM in billable revenue across Retail, Consumer Electronics, Education, Telecommunications across Email, SEM, Social, Display, Onsite. (Marketing Technology Company).Selected Achievements:◼Increased gross revenue by $1M by building trusted senior Client relationships and selling strategic digital multi-channel cross-sell plans◼Drove 72% Subscriber Growth, 21% increase in Open Rate, and 23% increase in Click-Through Rate (CTR) via new integrated digital campaign for Dollar General ◼Doubled revenue for Lumber Liquidators with new email marketing campaign focused on personalization◼Reduced CenturyLink’s Cost Per Click (CPC) by 80% through optimized SEM management ◼Achieved 100% accuracy on quality, budget and timeline for all email clients ◼Negotiated first-ever company global contract for Lenovo with flat pricing as a result of interdepartmental collaboration and creative problem solving ◼Identified and fostered new C-Suite client relationships to better deliver on account revenue targets including retention and business growth◼Developed new template for quarterly business reviews to increase value; added consumer trends and emerging trends alongside business results to derive more actionable, strategic marketing recommendations Show less

Account Director

• 2017 - 2019

Recruited to lead Account Management Department restructure initiative with focus on providing thought leadership, competitive monitoring, data-led results, and omnichannel planning. Selected Achievements:◼Improved company Net Promoter Scores (NPS) 10% YoY by introducing restructure of Account Management department ◼Grew direct reports from four (4) to seven (7) due to success of restructure◼Masterminded internal training programs to foster knowledge sharing and improve PowerPoint creation skills, promoting professional staff development for 250 employees Show less

Vice President, Account Director

• 2014 - 2017

Promoted to manage AT&T U-verse and Bayer Crop Science accounts, managing TV, Radio, Digital, Social, SEO, Print, and Content Marketing. Created corporate communications strategies to enhance the customer experience and drive growth through innovation. (Advertising Agency).Selected Achievements:◼Developed restructure of Bayer’s new customer-centric, content marketing strategy to drive online traffic and create deep engagement – led communication strategies, content development, and campaign implementation◼Expanded market share by .5% YoY◼Decreased media spend by 18%, increased sales by 13%, and improved ROI by 38% YoY◼Built individualized go-to-market (GTM) strategies inclusive of brand positioning, target segments, channel strategies and tactical plans for 10+ US Bayer products and 16 crops◼Drove $120M of multi-channel communications across a local and national marketing mix, resulting in the best quarterly internet subscriber gain and best TV subscriber gains that AT&T had seen in nine (9) quarters◼Grew direct reports from two (2) to six (6), mentoring team members by identifying development needs and corresponding action plans – earning promotion opportunities across the team Show less

Management Supervisor

• 2013 - 2014

Promoted to lead market research, strategy development, brand positioning, campaign implementation and optimization using data analytics. Translated client business needs into the creation of key messaging for new products (brand communication strategy) using qualitative research (focus groups), quantitative research (online survey), and in-home ethnographies. Selected Achievements:◼Developed award winning campaign for AT&T U-verse; Creative awarded gold ADDY ◼Doubled primary client’s NPS score, transforming client from negative detractor into an advocate Show less

Account Supervisor

• 2010 - 2013

Developed and executed brand communication strategies to aid in complexity reduction, improve client retention, and drive growth. Selected Achievements:◼Masterminded successful omni-channel Home Phone campaign, despite budget constraints◼Achieved 6% Sales Growth◼Garnered a 55% CTR improvement ◼Oversaw agency integration efforts for seven (7) partner agencies, of which the brand strategies were leveraged by AT&T’s other agencies ◼Developed retention strategies, including a robust social media strategy for Facebook and Twitter strategy, achieving higher engagement per post Show less

Account Supervisor

• 2008 - 2010

Brand management responsibility for Verizon FiOS Acquisition Direct Mail Program (Customer Relationship Agency). Selected Achievements: ◼Increased call response by 20% by introducing growth strategies, including a new 6-touch welcome series ◼Introduced optimizations that reduced production timelines, lowered Cost Per Piece (CPP) and saved client $1M annually Brand management responsibility for Verizon FiOS Acquisition Direct Mail Program (Customer Relationship Agency). Selected Achievements: ◼Increased call response by 20% by introducing growth strategies, including a new 6-touch welcome series ◼Introduced optimizations that reduced production timelines, lowered Cost Per Piece (CPP) and saved client $1M annually

Account Executive

• 2007 - 2008

Account Executive

• 2006 - 2007

Project Manager

• 2005 - 2006