Lauren Welland

Senior Project Manager at Affinity Bridge
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Location
Vancouver, British Columbia, Canada, CA

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Donna Dixson

Lauren is an amazing young woman. Although I admire her many marketing and administrative skills, I find Lauren's professionalism, drive and ambition to be what sets her apart. Lauren's direct no nonsense approach to doing whatever is necessary to get the job done makes her invaluable to me as a colleague and friend. She is efficient, bright, practical and creative and up for any challenge. I love working with her and will do so at every opportunity.

Sarah Howells

I've worked with Lauren in several employments and we have always worked extremely well as a team. She is ambitious and driven, not afraid to take the lead and has a great initiative. She's always thinking outside of the box, coming up with creative ideas and using her business skills to try and push her workplace to be the best it can be.

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Experience

    • Canada
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Senior Project Manager
      • Jan 2023 - Present
    • Azerbaijan
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Marketing Manager (Operations)
      • Jan 2021 - Jan 2023

      Working in an operational and strategic capacity I managed the marketing teams' processes, workflows and budgets. I worked closely with the partnerships team to create sponsorship packages for the two annual festivals (Vancouver Mural Festival & VMF Winter Arts) and managed marketing requirements for partners and sponsors. I also managed the strategy and budgets for digital advertising (social media & Google ads) along with production of signage and printed assets for the two festivals.

    • Project Manager
      • Jan 2020 - Jan 2021

      Working as a project manager I managed the development and build of VMF's free mural app, managed sponsorship and supported on mural production. Key responsibilities and achievements included:- Requirements gathering from all members of the organization - Managing the planning, development and build of our VMF app- Managing the consolidation of mural data (1000+ photos, 250 artist profiles) - Our app achieving 6,000+ downloads in first two weeks of launch, currently averaging 5 stars rating in both app stores.- Finding and matching partners to sponsorship deals, developing sponsorship packages- Managing client murals through permitting and production Download the free app https://apps.apple.com/ca/app/vancouver-mural-festival/id1521928486https://play.google.com/store/apps/details?id=com.muralfestival&hl=en Show less

    • Project Manager
      • Jul 2017 - Jan 2021

      I provided strategic project management, operation and marketing support for creative businesses (such as artists, studio owners and art communities). - Reviewed and supported on project management processes - Provided website reviews - Created social media strategies - Provided event planning - Created marketing strategies - Managed sponsorship deals - Reviewed budgets and accounting processes I provided strategic project management, operation and marketing support for creative businesses (such as artists, studio owners and art communities). - Reviewed and supported on project management processes - Provided website reviews - Created social media strategies - Provided event planning - Created marketing strategies - Managed sponsorship deals - Reviewed budgets and accounting processes

    • Italy
    • Real Estate
    • Marketing Manager
      • Jan 2015 - Jun 2017

      I managed the marketing for a 35+ store outlet shopping centre. - Worked with a range of stake holders to increase the centre’s revenue and footfall through marketing - Created the mall's yearly marketing strategy - Managed monthly team meetings for 50+ stakeholders - Created and produced 12 large events each year - Managed the development of a new website build - Created content, produced photoshoots and managed social media accounts - Managed print media & PR - Tendered commercialization deals Show less

    • United Kingdom
    • Advertising Services
    • Project Account Executive
      • Apr 2013 - Jan 2015

      Managing projects within the B2B digital team of marketing agency Bray Leino. - Managed projects including software & apps builds, global community platforms and website creations - Managed project workflows from inception to completion - Gathered requirements from clients and built them into briefs - Worked closely with developers, photographers, creatives and copywriters to bring projects to life - Worked to strict deadlines and budgets Managing projects within the B2B digital team of marketing agency Bray Leino. - Managed projects including software & apps builds, global community platforms and website creations - Managed project workflows from inception to completion - Gathered requirements from clients and built them into briefs - Worked closely with developers, photographers, creatives and copywriters to bring projects to life - Worked to strict deadlines and budgets

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Project Support Officer
      • Oct 2011 - Apr 2013

      Managed a cross functional team of developers, Marketing, Web and Student Services to deliver a University wide IT system from implementation to delivery. - Coordinated internal project teams to drive product developments based on budget and timelines - Responsible for product quality control, customer satisfaction and technical management - Gathered requirements and presented software functionality to potential users - Trained 400+ staff members (in-person and through training videos) on the new software - Implemented and executed marketing through social media and blogs - Managed feedback and development updates through JIRA - Maintained weekly status of project plans and chaired project team meetings - Trained project managers in requirements gathering processes and improved stakeholder satisfaction - Worked to PRINCE2 methodologies Show less

Education

  • Coursera (Google)
    Google Training, Agile Project Management
    2022 - 2022
  • I Like Networking
    From Concept to Copy, Professional, Technical, Business, and Scientific Writing
    2021 - 2021
  • Me & Orla
    The Insta Retreat, Instagram Course
    2020 - 2020
  • University of the Arts London
    Visual Merchandising and Display - Short Course
    2016 - 2016
  • Chartered Institute of Marketing
    Retail Marketing Training
    2016 - 2016
  • IPA (Institute of Practitioners in Advertising)
    Foundation Certificate in Marketing, Pass with Credit
    2014 - 2014
  • University of York
    BSc Psychology 2:1 Class Honours
    2008 - 2011

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