Experience

The Surgical Company Group

• Netherlands
• Medical Equipment Manufacturing
• 1 - 100 Employee

• • Jan 2022 - Present

  Build, guide and lead the US commercial organization to achieve success through launching and commercializing the company’s products. Ensure the creation and implementation of strategies designed to grow the business and integrate future products and segments.

• • Jan 2020 - Present

  Responsible for leading the development and implementation of effective commercial strategies for The Surgical Company brands in the U.S. to achieve long-term organizational goals and accelerate growth in target markets.



Aerogen

• Ireland
• Medical Equipment Manufacturing
• 300 - 400 Employee

• Associate Director, Program Management - Marketing

  • Nov 2017 - Jan 2020

  Promoted to lead product and market diversification strategies across all healthcare verticals for a global medical device company. Led the team to build and hire talent for a U.S.-based data and analytics capability to enable multi-channel market and sales enablement strategies in a complex industry. Developed co-marketing opportunities, commercial alliances, M&A and licensing relationships to fuel sustainable growth. Guided the development of the U.S. operating plan, which included sales, marketing, analytics and operational components. Managed and mentored a team of high performing marketing professionals and managed P&L’s for existing and new programs, initiatives and products. Show less



The Scotts Miracle-Gro Company

• United States
• Consumer Goods
• 700 & Above Employee

• Brand Manager

  • May 2017 - Nov 2017

  Pivoted away from healthcare to lead brand management for the world’s largest marketer of branded consumer lawn and garden products. Managed a $145M portfolio and a team of marketing professionals who maximized brand profitability through disciplined market analysis, strategic planning, communication strategies and sales enablement programs. Pivoted away from healthcare to lead brand management for the world’s largest marketer of branded consumer lawn and garden products. Managed a $145M portfolio and a team of marketing professionals who maximized brand profitability through disciplined market analysis, strategic planning, communication strategies and sales enablement programs.



Tri-anim Health Services

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Senior Product Manager – Acute Care | Product Manager – Acute Care

  • Mar 2012 - May 2017

  Recruited as a product manager for a leading specialty healthcare products distributor. Promoted within two years to lead all aspects of an $85M portfolio, including supplier relations, business planning, contract negotiations, new product launches, demand generation and sales enablement. Guided the prime vendor program annual review process to drive an acute focus on strategic partnerships and high-growth portfolios. Collaborated with cross-functional teams to drive and launch integrated product initiatives. Managed portfolio P&L and a high-caliber marketing resource. Show less



Cardinal Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• • Aug 2010 - Mar 2012

  Recruited internally to build and execute pharmaceutical marketing strategies within the $12B acute care segment. Developed customer insights, compelling marketing messaging, customer promotions and a new account management model to accelerate sales and enhance the customer experience.

• • Jul 2008 - Aug 2010

  Promoted to co-lead the repositioning of a 20-year old legacy product within the nuclear pharmacy industry. Conducted deep qualitative and quantitative market research to build a differentiated product offering. Developed and launched marketing campaigns, which included video testimonials, targeted advertisements, digital/print communications and the first-ever customer digital education channel.

• • Jun 2006 - Jul 2008