Experience

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  Charleston County Economic Development

  • Marketing Manager

    • May 2022 - Present

    • Serves as an advocate for Charleston County Economic Development brand by ensuring brand compliance• Manage and develop marketing programs and materials to include developing presentations, marketing materials, and reports in electronic and printed formats to support the department's economic development initiatives• Manage the department's digital media presence, including website and social media channels• Curate and build email content, as needed, to be sent to the current business community and/or business prospects• Track media monitoring and provide analysis and recommendations for communication initiatives• Conduct research and analysis in support of the department's business intelligence program• Assist with event planning to include the annual Industry Appreciate Luncheon, job fairs, ribbon-cuttings, and other specialty events

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  Sonepar USA

  • North Charleston, South Carolina, United States

  • Marketing Specialist I

    • Nov 2020 - May 2022
    • North Charleston, South Carolina, United States

    • Assist the digital marketing team with email marketing, customer data maintenance, email analytics, and project coordination of digital programs• Aid in the creation and deployment of email campaigns through Marketo, which includes creating and editing HTML templates and tracking code• Gather deliverability and performance metrics of email communications• Run reports, communicate on analytics with multiple teams, and contribute to analysis to make improvements in the program• Work with corporate and regional marketing teams to implement email strategies and assist reporting out on results for each email campaign• Manage email database • Participate in the QA process internally, as well as gathering approvals from regional marketing teams• Attend regional marketing team calls, participate in discussions and take meeting notes• Presentation support, including creation of PowerPoint slides

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  City of North Charleston

  • Charleston, South Carolina Area

  • Tourism & Marketing Assistant

    • Jun 2018 - Oct 2020
    • Charleston, South Carolina Area

    • Assist in researching new marketing strategies and trends• Create and administer content for the tourism website and social media accounts• Promote and market citywide hotels, restaurants, concerts/events, attractions, and businesses to locals & visitors• Manage tourism budget, SC Co-ops, invoices, and bills • Collaborate with graphic designer to create digital and print advertisements • Answer visitor leads, sending out e-blasts and visitor guides• Coordinate with videographer and contracted photographer to create original marketing substance for digital and print advertisements

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  The Cancer Society of Greenville County

  • Greenville, South Carolina Area

  • Social Media Marketing Intern

    • Jan 2018 - May 2018
    • Greenville, South Carolina Area

    • Developed and structured a local marketing plan for the nonprofit organization to promote the assistance, emotional support, and educational services that the organization provides to Greenville County• Presented social media campaign plans to board members, employees, patients, and donors to create video content for social media campaigns • Accountable for managing media, as well as devising creative substance and tools to reach beyond the 4,000 patients the organization serves within the area

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  Furman University

  • United States
  • Higher Education
  • 700 & Above Employee

  • Social Media Intern

    • Aug 2017 - May 2018

    • Served as a liaison between the student body and current/potential students by utilizing digital and marketing platforms• Managed the creative development process for the department’s Instagram account from brainstorming and drafting content to scheduling and responding to incoming inquiries• Produced 4+ blog posts per month focused on student life on campus and community events

  • Communication Research Assistant

    • Jun 2017 - Dec 2017

    • Tasked with conducting in depth research and analysis on the history of South Carolina’s first radio stations and newspapers• Worked directly with research advisor to collaborate on research and analysis tactics • Traveled to Charleston to conduct three interviews with former radio executives and drafted detailed questions for each interviewee focused on their industry experiences

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  Delta Gamma

  • Furman University

  • Director of E-Communications

    • Dec 2015 - Dec 2017
    • Furman University

    • Responsible for managing, creating, and updating digital content on the website and social media platforms including Instagram, Facebook, and Twitter• Awarded a number of honors on behalf of the organization for involvement in philanthropic service and work as the Director of E-Communications

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  GREENVILLE SISTER CITIES INTERNATIONAL INC

  • Greenville, South Carolina Area

  • Digital Media Manager

    • Apr 2017 - Aug 2017
    • Greenville, South Carolina Area

    • Founded and managed the organization’s Instagram account, as well as built a substantial following• Created educational + promotional social content utilizing photography from local events• Worked closely with company executives to further develop the brands identity

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  Historic Charleston Foundation

  • 40 East Bay Street Charleston, SC 29401

  • Communications + Marketing Intern

    • Jun 2015 - Aug 2015
    • 40 East Bay Street Charleston, SC 29401

    • Collaborated with the marketing department on creative brainstorming, generating ideas and planning fundraising events including the Festivals of Houses & Gardens• Tasked with promoting the importance of the organization’s mission of preserving the history and cultural character of Charleston• Connected and networked with clients through calls and digital e-blasts utilizing Constant Contact