Experience

Open Colleges

• E-Learning Providers
• 100 - 200 Employee

• Social Media Manager

  • Feb 2014 - Present



PeepToe

• Alexandria

• Digital Coordinator

  • Oct 2009 - Jan 2014

  I am an experienced digital and social marketing manager, working for a leading woman’s shoe and accessory label. Primary responsibilities include the development, optimisation and implementation of marketing campaigns both for the online store and our regional boutiques. Specific duties include: • Social Media Management: responsible for the management of Instagram, Facebook and Twitter pages, ensuring the content is relevant and brand appropriate. Also engaging the customer by writing creative blog posts, running competitions and collating brand info via polls. • Deployment of eDM’s: leading the Marketing team to create the concept for weekly eDM’s. Furthermore, responsible for corporate branded site messages across all platforms. • Product Creation: managing the eboutique product range from initial creation in the CMS/admin to uploading product descriptions and imagery. • Updating website content • Establishing Sales targets: planning and executing sales focused initiatives to ensure financial targets and sales budgets are met. Other: • March 2013 New Website Project Management: successfully managed the building of the Magento built PeepToe eBoutique. I was deeply involved in the concept, design and functionality of the new eboutique. • Team Leadership: accountable for recruiting, managing, training and motivating employees. Appointed Lead Manager for the Marketing and Online team. • Customer Service: actively improving the customer service levels for the online channel. • Digital Technologies: sourcing and reviewing technologies to evolve the eBoutique. • Reporting & Analysis: daily reporting on sales, content and customer feedback to senior management. Responsible for providing monthly reports on sales, stock, traffic, audience and performance. • Inventory Management: managing the eBoutique product range and stock levels. Liaising with Buying Department to make recommendations to the business to assist sell through. Show less