Lauren Tackbary
Associate Director, Brand Marketing at Sierra Club- Claim this Profile
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English Full professional proficiency
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French Limited working proficiency
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Bio
Shane Ginsberg
I've had the distinct pleasure of working with Lauren for the past two years. Lauren is whip smart, versatile, creative, driven, and exceptionally dependable. She's an all-round all-rounder with an eye for design, a head for business, and a heart for people. I placed tremendous amounts of responsibility on her shoulders, which she carried with competent, tenacious determination. She will do well in any fast moving, fluid organization. And they will be lucky to have her.
Neeti Newaskar
I worked with Lauren on a number of new business opportunities during her time at EVB. Apart from being incredibly creative, she was also a huge resource as far as helping the team get smart quick on a new category. Whether she was asked to run competitive reviews, conduct brand audits, or dive into consumer/cultural insights, she was lightning fast and sharp in her approach. She also has a great can-do attitude that will always serve her well in any opportunity she takes on. Any team would be lucky to have her.
Shane Ginsberg
I've had the distinct pleasure of working with Lauren for the past two years. Lauren is whip smart, versatile, creative, driven, and exceptionally dependable. She's an all-round all-rounder with an eye for design, a head for business, and a heart for people. I placed tremendous amounts of responsibility on her shoulders, which she carried with competent, tenacious determination. She will do well in any fast moving, fluid organization. And they will be lucky to have her.
Neeti Newaskar
I worked with Lauren on a number of new business opportunities during her time at EVB. Apart from being incredibly creative, she was also a huge resource as far as helping the team get smart quick on a new category. Whether she was asked to run competitive reviews, conduct brand audits, or dive into consumer/cultural insights, she was lightning fast and sharp in her approach. She also has a great can-do attitude that will always serve her well in any opportunity she takes on. Any team would be lucky to have her.
Shane Ginsberg
I've had the distinct pleasure of working with Lauren for the past two years. Lauren is whip smart, versatile, creative, driven, and exceptionally dependable. She's an all-round all-rounder with an eye for design, a head for business, and a heart for people. I placed tremendous amounts of responsibility on her shoulders, which she carried with competent, tenacious determination. She will do well in any fast moving, fluid organization. And they will be lucky to have her.
Neeti Newaskar
I worked with Lauren on a number of new business opportunities during her time at EVB. Apart from being incredibly creative, she was also a huge resource as far as helping the team get smart quick on a new category. Whether she was asked to run competitive reviews, conduct brand audits, or dive into consumer/cultural insights, she was lightning fast and sharp in her approach. She also has a great can-do attitude that will always serve her well in any opportunity she takes on. Any team would be lucky to have her.
Shane Ginsberg
I've had the distinct pleasure of working with Lauren for the past two years. Lauren is whip smart, versatile, creative, driven, and exceptionally dependable. She's an all-round all-rounder with an eye for design, a head for business, and a heart for people. I placed tremendous amounts of responsibility on her shoulders, which she carried with competent, tenacious determination. She will do well in any fast moving, fluid organization. And they will be lucky to have her.
Neeti Newaskar
I worked with Lauren on a number of new business opportunities during her time at EVB. Apart from being incredibly creative, she was also a huge resource as far as helping the team get smart quick on a new category. Whether she was asked to run competitive reviews, conduct brand audits, or dive into consumer/cultural insights, she was lightning fast and sharp in her approach. She also has a great can-do attitude that will always serve her well in any opportunity she takes on. Any team would be lucky to have her.
Experience
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Sierra Club
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United States
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Political Organizations
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100 - 200 Employee
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Associate Director, Brand Marketing
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Dec 2020 - Present
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Brand Marketing Manager
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Jun 2017 - Dec 2020
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Odopod
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San Francisco Bay Area
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Business Development & Marketing Associate
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Apr 2016 - May 2017
• Developed new business opportunities and proposals for fortune 500 companies. • Cultivated strategic business relationships & manage d proposal process. • Created the marketing strategy and produced all marketing content including email campaigns, social media, blog, agency awards and PR. • Developed new business opportunities and proposals for fortune 500 companies. • Cultivated strategic business relationships & manage d proposal process. • Created the marketing strategy and produced all marketing content including email campaigns, social media, blog, agency awards and PR.
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EVB
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United States
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Advertising Services
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1 - 100 Employee
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Business Development Manager
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Apr 2014 - Jul 2016
• Managed new business process, sales pipeline, and sales reports. • Organized business development department by implementing a CRM tool, establishing a structured pitch process to maximize efficiency and analyzing success metrics. • Developed new business proposals and marketing strategy. • Ran internal marketing team, competitive research, and analytics. • Managed new business process, sales pipeline, and sales reports. • Organized business development department by implementing a CRM tool, establishing a structured pitch process to maximize efficiency and analyzing success metrics. • Developed new business proposals and marketing strategy. • Ran internal marketing team, competitive research, and analytics.
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Ancestry Quarterly L.L.C.
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Book and Periodical Publishing
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Co-Owner / Sales & Marketing Director
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Jan 2013 - Jun 2016
• Founded a lifestyle publication distributed globally in more than 50+ stores. • Created and coordinated all marketing activities and brand development. • Managed advertisements, distribution, finances, strategic partnerships, publishing, and events. • Founded a lifestyle publication distributed globally in more than 50+ stores. • Created and coordinated all marketing activities and brand development. • Managed advertisements, distribution, finances, strategic partnerships, publishing, and events.
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Shiftgig
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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Marketing Associate / Graphic Design
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Jan 2013 - Jun 2013
• Designed and managed landing pages, banner ads, posters, sales decks, media kits, print advertisements and email marketing campaigns. • Google analytics, email campaign and banner ad reporting & analysis. • Managed and developed company branding and photo shoots. • Designed and managed landing pages, banner ads, posters, sales decks, media kits, print advertisements and email marketing campaigns. • Google analytics, email campaign and banner ad reporting & analysis. • Managed and developed company branding and photo shoots.
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American Apparel
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Barbados
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Retail Apparel and Fashion
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700 & Above Employee
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Store Manager
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May 2010 - Mar 2012
• Managed American Apparel, an American made clothing store in downtown Chicago. • Ran store daily functions and manage staff of 35 employees’. • Regulated employee’s payroll, hours, schedule and health care. • Used progressive discipline and implemented sales incentive programs. • Assisted district manager in auditing Chicago districts procedures and sales. • Organized all events and promotions. • Hired and trained employee’s for district of 7 Chicago stores. • Managed American Apparel, an American made clothing store in downtown Chicago. • Ran store daily functions and manage staff of 35 employees’. • Regulated employee’s payroll, hours, schedule and health care. • Used progressive discipline and implemented sales incentive programs. • Assisted district manager in auditing Chicago districts procedures and sales. • Organized all events and promotions. • Hired and trained employee’s for district of 7 Chicago stores.
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Education
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DePaul University
Bachelor of Science in Marketing and Bachelor of Arts in Fine Art
