Lauren Sweidan
Foundation Manager at The Herzlia Foundation Trust- Claim this Profile
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Bio
BayLeaf Consulting
Lauren Sweidan is a highly creative, energetic and empathetic communications specialist and change management consultant. During the time that I engaged with Lauren on various projects and initiatives, I was always impressed by her can-do attitude, her customer service mindset and her ability to deliver quality solutions. She also has a way with words that turns even the most dull piece of writing into something interesting to read. I found Lauren particularly helpful and effective when communicating on organisation design matters (such as redesigns or restructures) where the audience’s sensitivities need to be handled with tact and empathy. I cannot recommend Lauren highly enough and look forward to the day when we can work together again.
Misty Oosthuizen FIIC
Lauren is methodical and takes her contribution to Change Management most seriously. She is dedicated and committed to changing the work environment to being sincerely people orientated. I have enjoyed working closely with Lauren and believe she is an asset to any company.
BayLeaf Consulting
Lauren Sweidan is a highly creative, energetic and empathetic communications specialist and change management consultant. During the time that I engaged with Lauren on various projects and initiatives, I was always impressed by her can-do attitude, her customer service mindset and her ability to deliver quality solutions. She also has a way with words that turns even the most dull piece of writing into something interesting to read. I found Lauren particularly helpful and effective when communicating on organisation design matters (such as redesigns or restructures) where the audience’s sensitivities need to be handled with tact and empathy. I cannot recommend Lauren highly enough and look forward to the day when we can work together again.
Misty Oosthuizen FIIC
Lauren is methodical and takes her contribution to Change Management most seriously. She is dedicated and committed to changing the work environment to being sincerely people orientated. I have enjoyed working closely with Lauren and believe she is an asset to any company.
BayLeaf Consulting
Lauren Sweidan is a highly creative, energetic and empathetic communications specialist and change management consultant. During the time that I engaged with Lauren on various projects and initiatives, I was always impressed by her can-do attitude, her customer service mindset and her ability to deliver quality solutions. She also has a way with words that turns even the most dull piece of writing into something interesting to read. I found Lauren particularly helpful and effective when communicating on organisation design matters (such as redesigns or restructures) where the audience’s sensitivities need to be handled with tact and empathy. I cannot recommend Lauren highly enough and look forward to the day when we can work together again.
Misty Oosthuizen FIIC
Lauren is methodical and takes her contribution to Change Management most seriously. She is dedicated and committed to changing the work environment to being sincerely people orientated. I have enjoyed working closely with Lauren and believe she is an asset to any company.
BayLeaf Consulting
Lauren Sweidan is a highly creative, energetic and empathetic communications specialist and change management consultant. During the time that I engaged with Lauren on various projects and initiatives, I was always impressed by her can-do attitude, her customer service mindset and her ability to deliver quality solutions. She also has a way with words that turns even the most dull piece of writing into something interesting to read. I found Lauren particularly helpful and effective when communicating on organisation design matters (such as redesigns or restructures) where the audience’s sensitivities need to be handled with tact and empathy. I cannot recommend Lauren highly enough and look forward to the day when we can work together again.
Misty Oosthuizen FIIC
Lauren is methodical and takes her contribution to Change Management most seriously. She is dedicated and committed to changing the work environment to being sincerely people orientated. I have enjoyed working closely with Lauren and believe she is an asset to any company.
Credentials
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BusWri3x: Writing for Social Media
BerkleyXMay, 2020- Oct, 2024 -
Content Marketing: How to Podcast
LinkedInApr, 2020- Oct, 2024 -
Content Marketing: Social Media
LinkedInApr, 2020- Oct, 2024 -
Learning to Write for the Web
LinkedInApr, 2020- Oct, 2024 -
Fast Track Digital Marketing
EconsultancyAug, 2018- Oct, 2024 -
edX Verified Certificate for Behavioural Economics in Action
edXJan, 2017- Oct, 2024 -
Strategic Internal Communication & Engagement
The Conference HubOct, 2015- Oct, 2024 -
SharePoint 2010 Site Owner
MicrosoftOct, 2013- Oct, 2024 -
Writing Course for Group Communications Standard Bank
Allaboutwriting CoursesMay, 2013- Oct, 2024 -
Internal Communications Black Belt Programme (Black Belt 1)
Melcrum, a CEB CompanyNov, 2012- Oct, 2024 -
Change Management Certification
ProsciOct, 2008- Oct, 2024 -
IT Service Management Foundation
INFORMATION SYSTEMS EXAMINATIONS BOARD LIMITEDApr, 2006- Oct, 2024 -
Sub-editing
Print Media SAJun, 2003- Oct, 2024
Experience
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The Herzlia Foundation Trust
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South Africa
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Education Management
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1 - 100 Employee
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Foundation Manager
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May 2021 - Present
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Producer (part time)
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Aug 2019 - May 2021
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We Are EGG
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South Africa
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Retail
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1 - 100 Employee
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Office Manager
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Nov 2020 - Apr 2021
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Prime Pixels
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United Kingdom
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Content Writer
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Jul 2020 - Dec 2020
Content writing (blogs, web copy and social media) Content writing (blogs, web copy and social media)
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Habonim Dror Southern Africa
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South Africa
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Non-profit Organizations
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1 - 100 Employee
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Marketing Manager
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Nov 2019 - Aug 2020
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Standard Bank Group
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South Africa
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Financial Services
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700 & Above Employee
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Events Manager Western Cape
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Sep 2018 - Apr 2019
Manage events planning, coordination, logistics and budgetsCreate and execute comprehensive event plans as well as post event feedback reportsManage internal and external stakeholder engagement to ensure successful event completion
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Internal Communications Manager
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Aug 2012 - Sep 2018
Develop internal communications strategy and plan that delivers on strategic business objectives Use insights of internal audiences to increase communication effectivenessProject management of internal communication projects and budgetsWrite and edit communiques relevant to the target audienceManage and direct broadcast content for the internal monthly TV programmeEvent planning and logistics managementDevelop and grow individuals within the teamSupport marketing teams to optimise campaign communications to staffEnsure all internal communications projects are evaluated and reported Collaborate with other teams to optimise the effectiveness of communicationsSupport business units in developing ad hoc internal communications materials
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Change Management Consultant
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Oct 2008 - Aug 2012
Impact assessment and development of change strategiesProject and communication planning (includes event management and road shows)Stakeholder engagement and management Communication plan budgetingProject status reporting (identify, analyse and escalate project issues and risks)Change effectiveness assessments (surveys)Development, editing and proofing of project documentation and communiqués (including newsletters)
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Accenture
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Ireland
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Business Consulting and Services
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700 & Above Employee
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Change Management Consultant
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2007 - 2008
Communication strategy, planning and implementationStakeholder analysis and managementCommunication effectiveness surveysDevelop and distribute project communiquésEvent management (including road shows) Communication strategy, planning and implementationStakeholder analysis and managementCommunication effectiveness surveysDevelop and distribute project communiquésEvent management (including road shows)
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UCS Solutions
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South Africa
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IT Services and IT Consulting
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100 - 200 Employee
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Change Management Consultant
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2005 - 2007
Communication planning and strategy Stakeholder analysis and management Change readiness assessments Impact assessment and analysisImplementation of change management activities e.g. project communiqués/ conducting road showsManagement of training initiatives Communication planning and strategy Stakeholder analysis and management Change readiness assessments Impact assessment and analysisImplementation of change management activities e.g. project communiqués/ conducting road showsManagement of training initiatives
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Education
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2014 - 2015
Vega School of Brand Leadership
Bachelor of Arts Honours in Brand Leadership -
2010 - 2010
University of the Witwatersrand
BECC, Executive Coaching -
2002 - 2002
University of Pretoria/Universiteit van Pretoria
PDBA, Economics, Accounting, Organisation Design, Marketing, Human Resources -
1997 - 1999
University of South Africa/Universiteit van Suid-Afrika
BA, English, Communication -
1991 - 1995
King David High School Linksfield
Matric
Community
