Experience

botanica

• United States
• Manufacturing
• 1 - 100 Employee

• Director of Marketing

  • Apr 2022 - Present



Kings Garden Inc

• United States
• Manufacturing
• 1 - 100 Employee

• Director Of Field Marketing

  • Feb 2020 - Apr 2022

  -Develop a cohesive retail strategy throughout the state, allowing for and catering to local quirks, legalities, and buying patterns -Hire and train an expansive team of brand ambassadors as well as full time field team members to further drive brand awareness -Contract negotiation, design, and implementation of in store displays -Constant interdepartmental communication with both distributor and external vendors to ensure consistent brand messaging -Logistic management of both team and assets throughout the state -Creation and implementation of budtender education programming -Establish clear CPIs for all field marketing team members to ensure strong ROI and consistent growth in their positions -Create and manage all high level brand engagements such as Hall of Flowers



PAX

• United States
• Alternative Medicine
• 100 - 200 Employee

• California Field Market Manager

  • Aug 2018 - Feb 2020

  -Excel in an incredibly fast paced industry to establish and exceed norms in both account and interpersonal relationships -Schedule both local activations as well as large scale events to deliver the highest level of brand awareness and newcomers to the platform -Balance marketing initiatives to better strategize goals with sales team members -Continuously track ROI and performance, delivering actionable intelligence for local and national departments -Strategize varied elements across a diverse and expansive territory to maximize brand presence -Create new brand initiatives that can then be applied across the country



Mercedes Benz Commercial Vehicles

• Greater Los Angeles Area

• Product Specialist

  • Jan 2017 - Jan 2018

  -Focus on conveying both product and brand initiatives to consumers across the country. From there, connect consumers with local dealers to show a strong ROI. -Represent a luxury brand while maintaining accessibility -Focus on conveying both product and brand initiatives to consumers across the country. From there, connect consumers with local dealers to show a strong ROI. -Represent a luxury brand while maintaining accessibility



Mosaic North America

• United States
• Advertising Services
• 700 & Above Employee

• Stella Artois Nova Sales Representative

  • Jan 2016 - Jan 2017

  -Work in tandem with local wholesalers to sell in the Nova Draft Unit and further brand presence in the Los Angeles market.-Once sold, maintain account satisfaction through additional samplings and joint efforts with wholesalers.

• Field Marketing Manager

  • Jan 2014 - Jan 2016

  -Manage sampling campaigns for brands such as Stella Artois, Stella Artois Cidre, Goose Island, and Bud Light in market as well as at special events including ‘Whatever USA.’-Responsibilities included scheduling events, precalls, payroll, and training for upwards of 25 brand ambassadors. -Ensure accounts’ brand appreciation by strengthening relationships with management and staff. Ideally, this would result in accounts requesting activations as there has been a proven benefit.

• Field Marketing Manager

  • Jan 2013 - Jan 2014

  -Facilitate and direct campaigns for brands such as Stella Artois, Stella Artois Cidre, and Becks Sapphire. These campaigns entailed both samplings as well as selling in products into accounts. Wholesalers saw an immediate uptick in depletion and thus sales. -Act as management for special events such as the Stella Artois Chalice Factory in Bryant Park, The Art of the Pour Draft Masters Competition, and New York Fashion Week sponsored by Becks Sapphire. -In the case of Fashion Week, responsibilities including samplings not only at high profile activations but also acting as liaison for media outlets such as New York Magazine.