Experience

Penn Foster Group

• United States
• E-Learning Providers
• 500 - 600 Employee

• Director of Communications

  • Jan 2023 - Present

  Leading both internal and external communications, including all social media. Working with a PR agency to create and execute a PR strategy, driving category-leading thought leadership and expanding brand awareness to key audiences. Spearheading internal communications with the proper cadence, voice, and transparency to connect the organization and align on information and a united culture.

• Senior Marketing Communications Manager

  • Jul 2021 - Jan 2023

  Manages a team and drives strategy for marketing communications. Channels include social media, the Student Community, web content, and blog content for B2C and B2B audiences. Hosts and develops content for bi-weekly Facebook Live videos. Conducts interviews used for testimonials. Assists with PR efforts.

• Social and Content Marketing Manager

  • Feb 2020 - Jul 2021

• Social and Content Strategist

  • Apr 2018 - Feb 2020



Pepperjam

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Associate, Paid Social

  • Sep 2015 - Apr 2018

  Managed paid and organic content for enterprise level clients. Drove strategy to ensure client-specific, data-based, optimal results based on the latest offerings of each social platform and evergreen best practices. Managed third party vendors. Created new client pitch presentations. Lead client facing communications and presentations. Worked closely with other marketing channels to develop comprehensive campaigns. Analyzed data via various attribution sources like Visual IQ, Google Analytics, and Impact Radius. Show less



Metropolis Agency

• Australia
• Advertising Services
• 1 - 100 Employee

• Intern, Local Media and Marketing

  • Oct 2014 - Mar 2015

  Worked in the local marketing and media team to organize media schedules, liaise with clients and sales reps, negotiate rates, communicate artwork design, and assist with upcoming projects. Worked in the local marketing and media team to organize media schedules, liaise with clients and sales reps, negotiate rates, communicate artwork design, and assist with upcoming projects.



Bonfire App

• Technology, Information and Internet

• Intern, Social Media Strategy

  • May 2012 - Aug 2012

  Managed social media for a start-up app, promoted the brand on Internet media platforms, and wrote for a blog associated with the app. Managed social media for a start-up app, promoted the brand on Internet media platforms, and wrote for a blog associated with the app.