Senior Director of Growth Marketing

• Feb 2023 - Present

At Rebalance I own the function of evaluating all data related to client acquisition, conversion, retention, and sales. I work to develop and improve all go-to-market strategies, key metrics for growth, and attributes that contribute to profitability. I work hard to amplify Rebalance's pro-consumer message and grow their customer base because I know that Rebalance always puts their clients' interests front and center. Rebalance, as a Registered Investment Advisor, is regulated by the SEC and adheres to a strict fiduciary legal standard. They offer clients sophisticated investment advice and the personalized treatment offered by exclusive wealth management firms, for a fraction of the cost. Show less

Director of Growth Analytics

• Mar 2022 - Feb 2023

Web Analytics Specialist

• Dec 2020 - Mar 2022

Senior Web Analyst

• Jul 2021 - Mar 2022

- Ensured proper analytics tracking for Google Analytics reports, metrics, events, goals, and custom dimensions through advanced audits- Worked with clients across all industries - including federal, health, retail, food services, and finance - to develop an analytics implementation strategy across multiple departments within each organization- Built client dashboards to visualize key performance indicators and assist with data analysis (Data Studio, Tableau, Domo, & Tap Clicks)- Lead client engagements to deliver on their tag management, quality assurance, and data tracking needs Show less

Web Analytics Specialist

• Sep 2020 - Jul 2021

Account Executive

• Jan 2019 - Sep 2020

- Built and managed client relationships for mid-sized technology and service providers, from pre-revenue to $250 million - Increased revenue by 25% over multiple product lines and developed trusted relationships with each account seat holder - Worked strategically with a vendor to help them leverage Gartner, leading to analyst advice that helped the vendor grow by $5 million in revenue – ultimately growing their services with Gartner as well into a multi-year contract - Built and managed client relationships for mid-sized technology and service providers, from pre-revenue to $250 million - Increased revenue by 25% over multiple product lines and developed trusted relationships with each account seat holder - Worked strategically with a vendor to help them leverage Gartner, leading to analyst advice that helped the vendor grow by $5 million in revenue – ultimately growing their services with Gartner as well into a multi-year contract

Product Manager

• Apr 2018 - Sep 2018

- Increased engagement from 30% to 70% among 24,000 colleagues in an enterprise social network (Yammer) in a 6 month period - Grew intranet usability by leading and coordinating the software migration to the new platform and resolving user adoption issues - Increased engagement from 30% to 70% among 24,000 colleagues in an enterprise social network (Yammer) in a 6 month period - Grew intranet usability by leading and coordinating the software migration to the new platform and resolving user adoption issues

Segment Producer

• Jun 2016 - Jul 2018

- Established new/more efficient setup sheet process for daily interview segments that is now in effect for all producers - Secured eight new guest contributors for the show - Established new/more efficient setup sheet process for daily interview segments that is now in effect for all producers - Secured eight new guest contributors for the show

Marketing Coordinator

• Feb 2017 - May 2018

- Increased overall organic conversions of client impressions by 26% through SEO for 18 clients - Developed more effective landing pages and optimized websites with extensive A/B testing - Designed and built corporate websites - Configured and managed Google Analytics accounts, Google Tag Manager accounts, and Google Ads accounts for clients with monthly ad budgets of up to $20k - Increased overall organic conversions of client impressions by 26% through SEO for 18 clients - Developed more effective landing pages and optimized websites with extensive A/B testing - Designed and built corporate websites - Configured and managed Google Analytics accounts, Google Tag Manager accounts, and Google Ads accounts for clients with monthly ad budgets of up to $20k