Lauren Scott
Senior Delivery Analyst at VMLY&R- Claim this Profile
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Bio
Credentials
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Digital Marketing Foundations
Market MotiveOct, 2015- Nov, 2024
Experience
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VML
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United States
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Advertising Services
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700 & Above Employee
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Senior Delivery Analyst
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Oct 2021 - Present
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Delivery Analyst
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Jan 2021 - Oct 2021
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GTB
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United States
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Advertising Services
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700 & Above Employee
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Business Analyst
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Jan 2020 - Jan 2021
Held a dual role of both project manager and business analyst on the Ford.com team- Executed the Sales Event experience on Ford.com for both Summer and Year-End events- Reviewed and documented functional requirements for several Ford sweepstakes sites as the team prepares for a platform migration- Partnered with the GTB SEO team to build an internal report designed to help our content strategy and paid search teams by providing regular current SEO information on Ford nameplates and keywords- Executed several custom page experiences on Ford.com for incentives programs like "Built for America", "Ford Promise" and "Custom Order"
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Technical Project Manager
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Oct 2018 - Dec 2019
Managed a variety of projects with the Ford.com including:- Executed the Sales Event experience on Ford.com for both Summer and Year-End events- Managed the development of the front-end of Ford.com's solution for the California Consumer Privacy Act (CCPA)- Executed several tests and targeted experiences on Ford.com with GTB's Adobe Target team- Researched and documented a cross-organizational process for Adobe Target work
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Business Compliance Analyst
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Jul 2016 - Sep 2018
Worked in the QMS department on a variety of projects including:- Assisted in development of global compliance program with training, annual and quarterlyinternal audits, and remediation efforts to meet WPP and client security requirements- Conducted global internal audits of over 50 client sites and applications on an annual basis tohighlight key areas of controls requiring compliance improvement- Facilitated global compliance team meetings every two weeks to review the programcalendar, current project statuses, and regional and global security compliance topics- Delivered annual training to over 300 employees educating them on security and compliancerequirements, common term definitions, agency and client processes, and possible audits- Consulted on client projects with teams seeking advice on compliance and security matters- Documented and revised numerous agency processes by working with key stakeholders tofind efficiencies and solve process problems
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Quality Assurance Coordinator
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Jun 2013 - Jun 2016
Worked in the QMS department on a variety of projects, including:- Conducted an inventory of US sites and applications then compiled a global list with the helpof regional contacts that resulted in over 300 client sites and applications being documented- Collaborated with agency key stakeholders and Business Systems IT to create internalapplications to satisfy business and compliance requirements for agency processes- Coordinated the release of new internal applications including scheduling and deliveringtraining sessions, writing training manuals, and recording training videos- Managed the scheduling and hosting of on-site training sessions conducted by New Horizons instructors averaging four classes per quarter.- Conducted internal vendor procurement audits and assisted with Safe Harbor and ISO audits.- Consulted with affected team members to review and revise agency processes to create efficiencies.
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FCB Inferno
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Assistant Producer (Intern)
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Oct 2011 - Dec 2011
Worked with the Nokia team specifically on crowd sourcing and performed numerous administrative tasks for their photo-submission contest, including:Tracked images through the selection process (art director review, retouching, client review, storage in asset management system)Contacted photographers for model release forms, photographer's licenses, and invoices Worked with the Nokia team specifically on crowd sourcing and performed numerous administrative tasks for their photo-submission contest, including:Tracked images through the selection process (art director review, retouching, client review, storage in asset management system)Contacted photographers for model release forms, photographer's licenses, and invoices
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GTB
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United States
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Advertising Services
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700 & Above Employee
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QMS Department Summer Intern
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Jun 2011 - Aug 2011
Worked in the Quality Management Systems department and assisted with internal training opportunities throughout the summer. Other responsibilities included tasks helping the department to prepare for the upcoming ISO audit, including helping departments to update their Documents & Records lists and prepared the auditors' schedules for their two-day visit.In addition to my departmental duties, I worked with a team of interns on a summer project. The project consisted of two presentations. The first was a situational analysis of Hyundai Motor Company and included their target market and a SWOT analysis. The second presentation was an idea for what Ford Motor Company could do to counter it's competitor Hyundai based on what we found in our situational analysis. Of the five-six groups, our group was selected as the overall winner of the project.
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Education
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Albion College
Bachelor of Arts, Communication - Mass Media, Economics & Management