Manager, Media

• May 2022 - Present

Assistant Media Planner

• Nov 2020 - Apr 2022

- Created and managed ads through campaign managing platforms including DV360 and Strata, as well as within ad managing platforms such as LinkedIn, Reddit, Quora, and Twitter - Prepared competitor analysis reports through research and audience insight tools including Kantar, Pathmatics, and Neilson - Managed paid media campaigns including vendor and client communications, proposal negotiations, reporting, and billing trackers -Analyzed alternatives and suggested optimizations through monitoring campaign performance Show less

Marketing Research Analyst

• Sep 2019 - Dec 2019

- Conducted secondary data analysis which included identifying, gathering, and analyzing industry and competitor information to identify the target market - Designed in-depth interview guides and conducted interviews with target market to develop hypothesis Created and administered a survey using Qualtrics (online survey tool) - Statistically analyzed survey data (descriptive statistics, t-tests, ANOVAS, correlations and regressions) using SPSS Statistical software - Developed actionable recommendations and presented it to the client in an oral presentation and written report Show less

Marketing Team Project Supervisor - USD Campus Recreation

• Oct 2015 - Dec 2019

- Promoted from Operational Assistant to Marketing Project Supervisor in 2017 - Implemented a "Follow-Per-Spin" wheel of prizes while hosting CREC events, resulting in 200% increase in "likes" and "follows" on Instagram - Organized, coordinated, and led all-staff meetings which included trainings - Designed and edited e-marketing materials on a range of projects for flyers and social media posts - Established a connection with Soulr Cart to encourage patron visitation and sales Show less

Account Executive

• Jul 2018 - Aug 2018

Hosted events where I sold services for Xfinity as part of an internship for Globe Co., a business-to-consumer marketing agency. Hosted events where I sold services for Xfinity as part of an internship for Globe Co., a business-to-consumer marketing agency.