Lauren Scheer
Communications Specialist at New York Sea Grant- Claim this Profile
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Bio
Experience
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New York Sea Grant
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United States
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Research Services
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1 - 100 Employee
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Communications Specialist
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Jun 2021 - Present
• Communicate NYSG research, outreach, and education projects to stakeholders and partners through various communications platforms and products to expand the program’s impact • Write stories for NYSG’s newsletter, web articles, press releases, case studies, and work with NYSG’s digital and print publications, social media, and media relations efforts • Copyedit digital and print products before distribution • Interview colleagues and stakeholders to gain information and quotes for news items • Work with colleagues to update and launch the NYSG website design efforts • Identify communications opportunities within the program’s scope of work • Support the overall NYSG communications portfolio needs across all program divisions, focus areas, and program geographies across New York State
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Cornell Cooperative Extension of Suffolk County (CCE Suffolk)
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United States
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Education Management
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1 - 100 Employee
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Program Manager - Communications, Outreach, and Education
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Apr 2018 - Jun 2021
• Oversaw and managed the communications, outreach, and education for the PEP National Estuary Program • Created web copy, newsletters, brochures, press releases, flyers, videos, and other materials to optimize brand visibility for the program • Discovered and generated stories that elevated the accomplishments of the program. Determined the suitable medium for each story to reach desired audiences and analyzed metrics to measure success • Maintained website using WordPress, wrote and posted content for social media outlets and website, and developed campaigns using effective marketing strategies • Oversaw media relations including the distribution of digital and print publications • Hosted and developed webinars and workshops to provide valuable information to stakeholders • Created a partnership to develop the Wildlife Monitoring Network to help PEP and partners achieve their wildlife conservation goals • Managed the vision, planning, and facilitation of the program’s Biennial Conference to ensure cohesive messaging and a smooth production across the conference sessions. Panelists included legislators, local and state government officials, and industry related partners • Worked with senior leadership and team members to develop communications strategies • Interviewed, hired, and managed assistants and interns • Managed annual grant budget through quarterly pacing • Wrote quarterly and annual reports to provide insight into how the communications and outreach efforts were meeting the objectives of the program
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Huntington Learning Center
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United States
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Education Management
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700 & Above Employee
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Teacher for English and Grammar
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Aug 2017 - Apr 2018
• Taught the foundations of writing and grammar to students of all ages • Advised high school students on approaches and techniques for the SAT and ACT exams • Taught the foundations of writing and grammar to students of all ages • Advised high school students on approaches and techniques for the SAT and ACT exams
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Harbor Country Day School
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United States
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Primary and Secondary Education
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1 - 100 Employee
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Elementary and Early Childhood Science Teacher
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Aug 2016 - Dec 2016
• Science teacher for Preschool through 5th Grade (124 students) • Created curriculum and hands-on labs to teach the life, physical, and earth sciences • Coordinated a field trip for 5th-8th grade students to analyze the health of a local river • Science teacher for Preschool through 5th Grade (124 students) • Created curriculum and hands-on labs to teach the life, physical, and earth sciences • Coordinated a field trip for 5th-8th grade students to analyze the health of a local river
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GROUP FOR THE EAST END INC
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United States
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Non-profit Organizations
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1 - 100 Employee
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Educator
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Apr 2016 - Aug 2016
• Created newsletter articles and social media content for education department • Taught elementary and middle school children about environmental science and conservation • Led outdoor field trips, summer programs, and classroom lessons • Created newsletter articles and social media content for education department • Taught elementary and middle school children about environmental science and conservation • Led outdoor field trips, summer programs, and classroom lessons
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Roux
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United States
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Environmental Services
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300 - 400 Employee
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Marketing Coordinator & Staff Editor
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Sep 2014 - Apr 2016
• Staff Editor - Edited/proofread the firm’s proposals, reports, presentations, and other documents for their New York Office • Developed understanding of firm’s services and project portfolio to write content for website, email blasts, and social media outlets • Conducted interviews amongst employees to gain content • Used WordPress to edit, update, and post content on Roux Associates’ website • Facilitated webinars for engineers and scientists to provide environmental consultation to clients • Created videos, brochures, project descriptions, and email blasts to promote the firm’s services and accomplishments • Collaborated with leadership, business development team, and engineers of the firm to execute marketing initiatives • Led brainstorming meetings, kept track of deliverables, and ensured all deadlines were met for marketing projects • Implemented marketing campaign to highlight one of the firm’s partnerships • Tracked marketing statistics using Hubspot to determine most engaging content
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New York Sea Grant
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United States
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Real Estate
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Communications Intern
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Jan 2014 - Apr 2014
• Wrote newsletters and summarized scientific proposals for funding • Conducted interviews with NYSG funded scientists to create content • Went to NYSG Academic Bowl to retrieve quotes and report on event for blog • Wrote newsletters and summarized scientific proposals for funding • Conducted interviews with NYSG funded scientists to create content • Went to NYSG Academic Bowl to retrieve quotes and report on event for blog
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Blue Ocean Institute
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Environmental Services
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Environmental Educator
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May 2010 - 2013
• Educator on the Atlantis Explorer Tour Boat at the Long Island Aquarium and Exhibition Center in Riverhead, NY • Presented information about the Peconic Estuary to students and the general public. (Maximum number of 75 people on boat trip) • Presentation involved information on the biology of the presented organisms, conservation issues, and ecosystem science • Boat trip also involved a small beach walk and seining • Handled estuarine organisms • Educator on the Atlantis Explorer Tour Boat at the Long Island Aquarium and Exhibition Center in Riverhead, NY • Presented information about the Peconic Estuary to students and the general public. (Maximum number of 75 people on boat trip) • Presentation involved information on the biology of the presented organisms, conservation issues, and ecosystem science • Boat trip also involved a small beach walk and seining • Handled estuarine organisms
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Roux
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United States
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Environmental Services
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300 - 400 Employee
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Marketing Intern
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Jun 2012 - Aug 2012
• Worked with contact system (CRM) to keep a clean and accurate database for marketing and business development • Worked with contact system (CRM) to keep a clean and accurate database for marketing and business development
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Education
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College of the Holy Cross
Bachelor of Arts (B.A.), Environmental Studies -
Stony Brook University
Master of Arts (M.A.), Marine Conservation and Policy