Brand and Culture Associate

• Sep 2022 - Present

Freelance Marketing Consultant

• Apr 2022 - Oct 2022

Owner Operator

• May 2020 - Mar 2022

- Conceptualised, strategised and executed a scalable and profitable business to serve unmet demand in the cafe industry and fill a gap in the floristry industry. - Developed business strategies across all functions, and managed end-to-end execution before successfully selling the business. - Briefed and collaborated with a designer to develop a professional and comprehensive brand identity, including sales collateral, social assets, website and product materials. - Scaled to 15+ locations; built a loyal and advocating B2B + B2C customer base. - Launched a sold-out workshop series in collaboration with Monday Distillery and Gonzo Vino; and launched a profitable online store with exclusive product collaborations. Show less

Marketing and Digital Product Manager

• Jul 2018 - Sep 2019

Managed all aspects of Envirobank’s customer loyalty product (Crunch) from strategic planning and development, to mapping priorities for technical development, and designing and delivering the communication strategy.Worked autonomously in the execution and ongoing development of the marketing strategy, managing Envirobank’s online and offline marketing across 3 states/territories.Acted as brand guardian, ensuring consistency between agencies, contractors, partners, 40+ recycling locations, and digital channels.Cross-functional management responsibilities allowed me to bridge the gap between senior management, and the Digital and Customer Service teams; ensuring strategies, priorities and changes were clearly and consistently communicated, and results were always delivered to the highest standard.This role was high pressure and fast paced, with the expected ambiguity of a fast-growing company; it involved business-critical decision making, considered leadership, and regular problem solving.- Worked with a small team of developers and key stakeholders to conceptualise, develop and deliver Envirobank’s most innovative and award winning product offering, Drop’n’Go- Grew Envirobank’s Crunch membership by 1750% and increased member engagement by 20%- Launched a mutually lucrative partnership with Coles- Worked closely with the Managing Director to refine business, operational and marketing strategies to support the launch of 40 locations to a new market (QLD)- Collaborated with external PR, Design, and Social Media agencies to ensure the business was well-represented, and brand communications remained consistent across all touch-points- Oversaw the Customer Service team's development of systems, processes and procedures. Worked with my team to set KPI’s, group targets and individual Work & Development plans.- 4-6 direct reports Show less

Marketing Coordinator

• Jun 2017 - Jun 2018

Primarily responsible for developing the strategy and managing the relaunch of Envirobank’s revamped, ‘Crunch’, digital refund and rewards program; and delivery of the marketing strategy through Envirobank’s owned digital channels, and business to consumer communications. Achievements- Worked closely with the Managing Director, Chief Technical Officer, and other key stakeholders to define the strategy for the revamped Crunch program, and managed communication of updates, challenges and solutions to said stakeholders- Launched mutually lucrative partnerships with Velocity Frequent Flyer, and THE ICONIC, and managed the ongoing partner relationships- Launched Envirobank’s monthly email newsletter, “Crunchy Goodness”- Contributed to the development and launch of Envirobank’s new website- Worked closely with the digital team to implement a series of email journeys and automated emails using Salesforce Marketing Cloud Show less

Customer Experience Coordinator and Marketing Support

• Dec 2016 - Jun 2017

Managed all one-to-one customer communications via phone, email and social media. Wrote and developed content for social media, website, blog and email campaigns, based on the overall marketing strategy. Responsible for the management of the online store, maintaining stock levels, updating product descriptions and fulfilment of all orders.Achievements- Improved average customer response time by over 50%- Improved product fulfillment time by 60%- Curated and delivered a social media content series “Humans of the depot” receiving over 2000% increase in post engagements, and growing our overall Facebook following by 150%- Contributed to the ideation, development and delivery of Envirobank’s updated brand guidelines- Worked with an external contractor to produce a series of animated explainer videos to support Envirobank’s Sales team- Developed and delivered Envirobank’s look and feel for the Coffs Harbour Waste Conference (2017) Show less

Classroom and Student Intervention Teacher

• Sep 2015 - Jul 2016

Responsible for working as Year 5 classroom teacher as well as coordinator of student support and intervention programs. Position in support and intervention involved developing and delivering Reading, Writing and Mathematics programs for children not meeting educational outcomes (both one-on-one and to groups of up to 8 students). Gained experience in effective collaboration with peers, involving brainstorming, confident decision making and introducing fresh approaches to improve student achievement and experience. Further, planned and organised educational excursions, reviewed assessments and met set educational key performance indicators. During this period, demonstrated strong organisational skills and attention to detail. Working closely with students and liaising with parents to improve student attitudes and learnings. Show less

Classroom Teacher

• Sep 2014 - Dec 2014

Full-time temporary cover, teaching a Year 1-2 class. Gained experience in English teaching approaches. Responsible for the care of high profile-children. Full-time temporary cover, teaching a Year 1-2 class. Gained experience in English teaching approaches. Responsible for the care of high profile-children.

Specialised Literacy Support / Classroom Teacher

• Jan 2009 - Mar 2014

Gawura is a primary school for Aboriginal and Torres Strait Islander children from inner Sydney. Position required the ability to design, deliver and adapt educational and cultural awareness programs to a multi-stage class, reporting to the Head of School. Performing all Teacher duties, including delivering assessments, performing curriculum reviews and educating/mentoring of pupils. Literacy Intervention responsibilities involved daily sessions with select students, utilising specialised literacy programs (MultiLit, MiniLit and THRASS), to further develop students’ handwriting, reading and spelling skills. Particularly skilled in developing strong relationships with the wider Indigenous community. Show less