Lauren Routier

Business Development Manager at ÁTIPICO
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Contact Information
us****@****om
(386) 825-5501
Location
Singapore, SG
Languages
  • Français Native or bilingual proficiency
  • Anglais Full professional proficiency
  • Italian Limited working proficiency
Skills

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Sophie Herschtel Keldsen

I have been working with Lauren on the launch of several jewelry collections. Lauren is a hard working and dedicated person, who is solution oriented, has a great team spirit and is very pleasant to work with. She has a broad international working experience and a high knowledge in her field. It was an honor to be part of the same team who had a transparent and close connection despite the different locations, I would recommend Lauren any time.

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Credentials

  • Accredited Gemologist Diploma (A.G.)
    Asian Institute of Gemological Sciences
    Aug, 2009
    - Oct, 2024

Experience

  • ÁTIPICO
    • Technology, Information and Internet
    • Business Development Manager
      • Nov 2020 - Present

      • Responsible for the development and growth of the brand. • Generate leads for the team with direct impact on the overall business. • Redefine the company’s long-term strategy and elaborate action plans with short to medium term targets. • Business analysis including cost assessment and pricing. • Generate sales reports and review projections and targets with General Manager for further actions. • Track new market trends, run competition analysis. • Organization and participation of events for luxury brands and Privates curating experience for VVIP clients. • Supervise advertising, product design and forms of marketing with consistency in branding. • Create new sales channels with a dual focus BtoC / BtoB. Show less

  • PANDORA
    • Sudan
    • Farming
    • Global Business Unit Manager
      • Jun 2018 - Oct 2020

      • Interface between Global Office (Design, Marketing, Merchandising) for all strategical decisions – and supply chain related activities (Planning, Procurement, Production, Quality). • Responsible for the product development of pillar categories (Charms, carriers, collaborations). • Work closely with Sourcing team and R&D in delivering new components / techniques while monitoring cost, quality and capacity for mass production. • Guide the teams throughout the development phase with weekly meetings (share product specifications, action plans), keep close monitor of the progress. • Ensure all activities adhere to the timeline, in compliance with quality, cost and capacity requirements. • Own and transfer product knowledge to Production for global launch. • Integrate and steer company’ strategical decisions into the development cycle plan (e.g. New Brand identity, new product concepts, cost reduction initiatives, entry price point offer). • Lead innovative projects (sustainably sourced material, new functionality), defining scope of work for all stakeholders. • Analyse product cost structure; put corrective actions in place to ensure targets are met. Show less

  • Moragen - Fine Jewellery Manufacturer
    • Sales & Marketing Manager
      • Sep 2013 - May 2018

      • Managed a portfolio of 20+ customers among which were international fine jewellery brands and retailers. • Managed and organized stands in the most prestigious jewellery exhibitions around the World (Hong Kong, Basel, Las Vegas, Vicenza) curing customer approach from brand presentation and booth layout to Sales Assistants training. • Transfer product knowledge through storytelling to the customers. • End-to-end manufacturing project coordinator and communication line between customer & manufacturer. • Assess product costing to deliver retail-pricing strategies; advise on price re-structuration of the offer. • Stock management. • Prospecting and communicating with new customers contributing to the growth of the clients’ database. • Building company's identity using multiple communication levers (website, advertising, display props design and visual merchandising). • Lead the development of in-house creations from ideation to delivery of finished pieces. • Pioneered designs of new titanium jewellery lines now partly best sellers of the company’s collection. • Couture Award 2018 1st Runner up host by Las Vegas Couture show. Show less

  • SUEN JEWELLERS
    • Malaysia
    • Retail
    • 1 - 100 Employee
    • Marketing & Operations Executive
      • May 2012 - Sep 2013

      • On-site training of the Sale Associates in Asia Pacific. • Merchandising: best seller identification; stock management of stones and finished goods. • Participation in the boutique’s trunk shows. • Stock management. • Set up of the fine jewellery and watch boutiques. • Built visual brand identity of the boutiques (website, logo, packaging, display, communication support). • Created Sales Associate evaluation standards and coached? to become the team’s lead trainer. • Steered product development with objective of 100+ active designs in the collection fitting targeted price brackets. Show less

  • Cartier
    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Assistant Product Marketing Manager
      • Jun 2010 - Jun 2011

      Product category: Accessories (Pens, Lighters, Cufflinks, Objects, Scarves). • Preparation and follow up of product development (from brief to post-launch performance). • Monthly sales analysis by category and collection. • Supported the boutiques and retail network in new collections introduction to markets prior global launch (implementation and monitoring of the planning, logistic, distribution of pieces, recommendations for the following year), provide support material (product description, storytelling, etc.). • Carried out parts of the annual strategic plan. • Conducted thorough benchmark of competitors' offer. Show less

  • MAC Cosmetics
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Marketing Consultant
      • Jan 2010 - Jun 2010

      Conduct market research on M.A.C. cosmetics retail network expansion in France. • Assessment of the problem scope and the methodology. • Creation and conduction of a questionnaire. • Statistic data processing. • Final marketing recommendation ("Go / No Go"). Conduct market research on M.A.C. cosmetics retail network expansion in France. • Assessment of the problem scope and the methodology. • Creation and conduction of a questionnaire. • Statistic data processing. • Final marketing recommendation ("Go / No Go").

    • Sales Assistant
      • Jul 2008 - Dec 2008

      • Point of contact with retailers and Cartier boutiques. • Watchmaking, jewellery and accessories' orders management. • Monthly sales analysis (sell in / sell out). • Market survey. • Organization of exhibitions for Cartier SA. • Point of contact with retailers and Cartier boutiques. • Watchmaking, jewellery and accessories' orders management. • Monthly sales analysis (sell in / sell out). • Market survey. • Organization of exhibitions for Cartier SA.

Education

  • Université Paris Dauphine- PSL
    Marketing et Stratégie 204, Marketing
    2009 - 2010
  • Asian Institute of Gemological Sciences
    Gemologist, Gemology
    2009 - 2009

Community

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