Lauren Roth

Community & Partnerships Manager at United Sodas of America
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Contact Information
us****@****om
(386) 825-5501
Location
New York, US
Languages
  • English -
  • Spanish -

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Bio

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Credentials

  • How to Make Strategic Thinking a Habit
    LinkedIn
    Feb, 2023
    - Nov, 2024
  • How to Build Your Brand Community Strategy
    LinkedIn
    Jan, 2023
    - Nov, 2024
  • Google Analytics 4 (GA4) Essential Training
    LinkedIn
    Dec, 2022
    - Nov, 2024
  • Influencer Marketing Certification
    Meltwater
    Dec, 2022
    - Nov, 2024
  • Brand Strategy: Management of Your Brand Reputation
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • Building a Branded Local Community
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • Coaching Your Team to Think and Act Strategically
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • Project Management Skills for Leaders
    LinkedIn
    Sep, 2022
    - Nov, 2024

Experience

    • United States
    • Food & Beverages
    • 1 - 100 Employee
    • Community & Partnerships Manager
      • Mar 2023 - Present

      -Scaled the Influencer program from the ground up for the purpose of brand exposure, reusable content, and sales -Worked with upwards of 50 influencers per month on paid and product only campaigns -Assisted with the social media content calendar- implementing influencer content into overall strategy -Vetted and implemented event sponsorship opportunities for the brand -Engaged with the community through the brand social media platform, leading charge on best engagement… Show more -Scaled the Influencer program from the ground up for the purpose of brand exposure, reusable content, and sales -Worked with upwards of 50 influencers per month on paid and product only campaigns -Assisted with the social media content calendar- implementing influencer content into overall strategy -Vetted and implemented event sponsorship opportunities for the brand -Engaged with the community through the brand social media platform, leading charge on best engagement practices -Built out the Soda Concierge service for the purpose of driving sales for the brand through events Show less -Scaled the Influencer program from the ground up for the purpose of brand exposure, reusable content, and sales -Worked with upwards of 50 influencers per month on paid and product only campaigns -Assisted with the social media content calendar- implementing influencer content into overall strategy -Vetted and implemented event sponsorship opportunities for the brand -Engaged with the community through the brand social media platform, leading charge on best engagement… Show more -Scaled the Influencer program from the ground up for the purpose of brand exposure, reusable content, and sales -Worked with upwards of 50 influencers per month on paid and product only campaigns -Assisted with the social media content calendar- implementing influencer content into overall strategy -Vetted and implemented event sponsorship opportunities for the brand -Engaged with the community through the brand social media platform, leading charge on best engagement practices -Built out the Soda Concierge service for the purpose of driving sales for the brand through events Show less

    • United States
    • Retail
    • 1 - 100 Employee
    • Community Experience & Marketing Manager
      • Apr 2019 - Sep 2022

      Hired to solely manage all community aspects from brand partnerships and influencer marketing to customer experience. Worked closely with Operations and reported directly to the CEO & COO. - Head of Influencer Marketing - Brand Partnership Manager - Event Manager - Head of Customer Experience - Community Voice - PR Liaison Hired to solely manage all community aspects from brand partnerships and influencer marketing to customer experience. Worked closely with Operations and reported directly to the CEO & COO. - Head of Influencer Marketing - Brand Partnership Manager - Event Manager - Head of Customer Experience - Community Voice - PR Liaison

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Marketing Intern
      • Sep 2018 - Dec 2018

    • Apparel & Fashion
    • 200 - 300 Employee
    • Digital Marketing Intern
      • Jun 2018 - Aug 2018

    • United States
    • Retail Apparel and Fashion
    • 200 - 300 Employee
    • Wholesale Intern
      • Jan 2018 - Jun 2018

    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • PR Intern
      • Aug 2017 - Dec 2017

    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Freelance PR Assistant
      • May 2017 - Aug 2017

    • United States
    • Retail
    • 300 - 400 Employee
    • Senior Stylist
      • Oct 2016 - Dec 2016

    • Customer Communication Associate
      • Mar 2015 - Oct 2016

      - Delivered world-class customer experience through communications on phone, email, and chat - Trained new employees, handled VIP customers, and advised customers on fit and style questions Social Media and Marketing Coordinator: - Handled and answered customer inquiries and feedback on Yelp, Facebook, and Twitter daily -Tracked daily responses on social media pages and manage the schedule of the social team PR Assistant: - Placed and managed orders for VIP clients including… Show more - Delivered world-class customer experience through communications on phone, email, and chat - Trained new employees, handled VIP customers, and advised customers on fit and style questions Social Media and Marketing Coordinator: - Handled and answered customer inquiries and feedback on Yelp, Facebook, and Twitter daily -Tracked daily responses on social media pages and manage the schedule of the social team PR Assistant: - Placed and managed orders for VIP clients including for fashion week, award shows, and stylists

    • Customer Communication Junior Associate
      • Sep 2014 - Feb 2015

      - Delivered world-class customer experience through communications on phone, email, and chat - Resolved customers issues related to the Rent the Runway shopping experience, including general inquiries and styling advice

    • United States
    • Apparel & Fashion
    • 1 - 100 Employee
    • Fashion Week Intern
      • Sep 2014 - Sep 2014

    • United States
    • Retail
    • 300 - 400 Employee
    • Campus Ambassador/ Social Media Intern
      • Jun 2013 - Jun 2014

Education

  • Villanova University
    Bachelor of art
    2010 - 2014
  • Parsons School of Design - The New School
    Associate of Arts - AA, Fashion Marketing
    2017 - 2018

Community

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