Lauren Roth
Community & Partnerships Manager at United Sodas of America- Claim this Profile
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Bio
Credentials
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How to Make Strategic Thinking a Habit
LinkedInFeb, 2023- Nov, 2024 -
How to Build Your Brand Community Strategy
LinkedInJan, 2023- Nov, 2024 -
Google Analytics 4 (GA4) Essential Training
LinkedInDec, 2022- Nov, 2024 -
Influencer Marketing Certification
MeltwaterDec, 2022- Nov, 2024 -
Brand Strategy: Management of Your Brand Reputation
LinkedInSep, 2022- Nov, 2024 -
Building a Branded Local Community
LinkedInSep, 2022- Nov, 2024 -
Coaching Your Team to Think and Act Strategically
LinkedInSep, 2022- Nov, 2024 -
Project Management Skills for Leaders
LinkedInSep, 2022- Nov, 2024
Experience
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United Sodas of America
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United States
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Food & Beverages
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1 - 100 Employee
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Community & Partnerships Manager
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Mar 2023 - Present
-Scaled the Influencer program from the ground up for the purpose of brand exposure, reusable content, and sales -Worked with upwards of 50 influencers per month on paid and product only campaigns -Assisted with the social media content calendar- implementing influencer content into overall strategy -Vetted and implemented event sponsorship opportunities for the brand -Engaged with the community through the brand social media platform, leading charge on best engagement… Show more -Scaled the Influencer program from the ground up for the purpose of brand exposure, reusable content, and sales -Worked with upwards of 50 influencers per month on paid and product only campaigns -Assisted with the social media content calendar- implementing influencer content into overall strategy -Vetted and implemented event sponsorship opportunities for the brand -Engaged with the community through the brand social media platform, leading charge on best engagement practices -Built out the Soda Concierge service for the purpose of driving sales for the brand through events Show less -Scaled the Influencer program from the ground up for the purpose of brand exposure, reusable content, and sales -Worked with upwards of 50 influencers per month on paid and product only campaigns -Assisted with the social media content calendar- implementing influencer content into overall strategy -Vetted and implemented event sponsorship opportunities for the brand -Engaged with the community through the brand social media platform, leading charge on best engagement… Show more -Scaled the Influencer program from the ground up for the purpose of brand exposure, reusable content, and sales -Worked with upwards of 50 influencers per month on paid and product only campaigns -Assisted with the social media content calendar- implementing influencer content into overall strategy -Vetted and implemented event sponsorship opportunities for the brand -Engaged with the community through the brand social media platform, leading charge on best engagement practices -Built out the Soda Concierge service for the purpose of driving sales for the brand through events Show less
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Otherland
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United States
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Retail
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1 - 100 Employee
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Community Experience & Marketing Manager
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Apr 2019 - Sep 2022
Hired to solely manage all community aspects from brand partnerships and influencer marketing to customer experience. Worked closely with Operations and reported directly to the CEO & COO. - Head of Influencer Marketing - Brand Partnership Manager - Event Manager - Head of Customer Experience - Community Voice - PR Liaison Hired to solely manage all community aspects from brand partnerships and influencer marketing to customer experience. Worked closely with Operations and reported directly to the CEO & COO. - Head of Influencer Marketing - Brand Partnership Manager - Event Manager - Head of Customer Experience - Community Voice - PR Liaison
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Rebecca Taylor
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Marketing Intern
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Sep 2018 - Dec 2018
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Vera Wang
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Apparel & Fashion
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200 - 300 Employee
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Digital Marketing Intern
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Jun 2018 - Aug 2018
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alice + olivia
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United States
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Retail Apparel and Fashion
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200 - 300 Employee
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Wholesale Intern
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Jan 2018 - Jun 2018
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Jimmy Choo
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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PR Intern
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Aug 2017 - Dec 2017
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Jill Stuart International
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Retail Apparel and Fashion
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1 - 100 Employee
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Freelance PR Assistant
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May 2017 - Aug 2017
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Rent The Runway
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United States
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Retail
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300 - 400 Employee
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Senior Stylist
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Oct 2016 - Dec 2016
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Customer Communication Associate
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Mar 2015 - Oct 2016
- Delivered world-class customer experience through communications on phone, email, and chat - Trained new employees, handled VIP customers, and advised customers on fit and style questions Social Media and Marketing Coordinator: - Handled and answered customer inquiries and feedback on Yelp, Facebook, and Twitter daily -Tracked daily responses on social media pages and manage the schedule of the social team PR Assistant: - Placed and managed orders for VIP clients including… Show more - Delivered world-class customer experience through communications on phone, email, and chat - Trained new employees, handled VIP customers, and advised customers on fit and style questions Social Media and Marketing Coordinator: - Handled and answered customer inquiries and feedback on Yelp, Facebook, and Twitter daily -Tracked daily responses on social media pages and manage the schedule of the social team PR Assistant: - Placed and managed orders for VIP clients including for fashion week, award shows, and stylists
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Customer Communication Junior Associate
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Sep 2014 - Feb 2015
- Delivered world-class customer experience through communications on phone, email, and chat - Resolved customers issues related to the Rent the Runway shopping experience, including general inquiries and styling advice
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Meskita
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United States
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Apparel & Fashion
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1 - 100 Employee
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Fashion Week Intern
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Sep 2014 - Sep 2014
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Rent The Runway
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United States
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Retail
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300 - 400 Employee
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Campus Ambassador/ Social Media Intern
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Jun 2013 - Jun 2014
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Education
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Villanova University
Bachelor of art -
Parsons School of Design - The New School
Associate of Arts - AA, Fashion Marketing