Lauren Resner

Senior Analyst at CMI Media Group
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Minneapolis-St. Paul Area
Languages
  • Arabic Elementary proficiency
  • Spanish Limited working proficiency

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Experience

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Analyst
      • Jun 2023 - Present

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Analyst
      • Sep 2021 - Aug 2023

      Create Boolean logic rules using Netbase & Brandwatch platforms. Create dashboards used for analysis in Netbase. Use both qualitative and quantitative research to find user and consumer data. Conduct a variety of social media listening analysis including influencer, audience, and competitor analysis. Provide summary & analysis of data to business partners in PowerPoint presentations. Create and present recommendations based off of findings to help better social media and broader marketing strategies for business partners. Manage project hours to deliver the best product for business partners. Show less

    • United States
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Social media listening specialist
      • Nov 2019 - Sep 2021

      Create Boolean logic rules using Khoros platform. Use both qualitative and quantitative research to find user and consumer data. Analyze consumer and competitor data on social platforms. Provide summary of data to business partners in PowerPoint presentations. Create and present recommendations based off of findings to help better social media and broader marketing strategies for business partners. Manage project hours to deliver the best product for business partners. Create Boolean logic rules using Khoros platform. Use both qualitative and quantitative research to find user and consumer data. Analyze consumer and competitor data on social platforms. Provide summary of data to business partners in PowerPoint presentations. Create and present recommendations based off of findings to help better social media and broader marketing strategies for business partners. Manage project hours to deliver the best product for business partners.

    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Library/Market Research Analyst Intern
      • Apr 2018 - Nov 2019

      • Participated in various research projects from conceptualization to completion, which resulted in findings that were used to give recommendations to Be the Match• Completed accurate market research for Be the Match utilizing both primary and secondary research techniques to analyze data, resulting in improved go-to-market strategies and product development• Drafted reports and presentations to illustrate research findings and presented research results to stakeholders to help influence direction of marketing and recruitment for Be the Match• Designed survey instruments and questionnaires to obtain desired research data for analysis• Composed competitor, consumer and marketplace data and used data to make reports and presentations Show less

    • Public Response Team Lead
      • Apr 2018 - Feb 2019

      • Conducted analysis to address online registration and other customer concerns which led to changes in systems and programs for better customer experience• Led Public Response team in delivery of online registration projects requiring close cooperation among members to share information and develop solutions to meet broad array of deliverables• Led team of 7 Public Response representatives engaged in delivering assistance to customer service department on daily basis• Provided onsite training• Wrote agendas and notes and sent out automatic notifications for upcoming meetings• Resolved conflicts and negotiated agreements between parties in order to reach win-win solutions to disagreements and clarify misunderstandings• Effectively controlled the release of proprietary and confidential information for general client lists• Provided outstanding customer service to new and long-standing customers by attending closely to concerns and developing solutions Show less

  • City of Decorah
    • Decorah, IA
    • Intern
      • Mar 2018 - Apr 2018

      • Analyzed legal cases and documents for City Manager on topic of creating a municipality for electricity to city, which resulted in an in-depth summary provided to city council members as they provided information to the public • Researched traffic history and effective traffic control solutions, which informed City Manager and city council members on possible solutions for City of Decorah • Researched Sister City Programs for City of Decorah to participate in, which resulted in a committee to be formed to finalize vote on which city to partner with Show less

Education

  • Luther College
    Bachelor's degree, Political Science and Government and International Studies
    2014 - 2018

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