Experience

Impressive

• Australia
• Advertising Services
• 1 - 100 Employee

• Senior Digital Growth Specialist

  • Jan 2022 - Present



Webfirm

• Australia
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Apr 2021 - Dec 2021

• Digital Marketing Executive

  • May 2019 - May 2021

  Managing my own portfolio of clients, setting digital strategy and executing. I also continue to provide support to our general client base, manage website build projects and complete internal projects & strategy.

• Digital Marketing Assistant

  • Sep 2017 - May 2021

  This role involves everything from handling inbound support calls to strategizing digital marketing campaigns.I assist our Account managers and specialist staff to execute our clients’ digital marketing plans, including:• Set up of analysis and tracking tools, including Google Analytics, Google Search Console, Bing Websmaster, Google Tag Manager, Call Rail• Setting up, monitoring and reporting on Google Ads campaigns• Adjusting website copy, content and design elements• Conducting A/B testing & heat mapping to improve site conversion rate• Assisting our SEO specialist with technical SEO tasks, building NAP profiles & keyword research• Set up and optimising of Google My Business profiles• Advising on strategyProving customer support to our support pool of clients includes:• Taking inbound calls• Taking remote access support sessions• Editing DNS settings• Purchase of domain names• Making adjustments to clients’ websites (either through a CMS or by editing raw html)• Managing website amendment projectsI also contribute to other projects for the business, such as:• Managing Webfirm’s EDMs, including creating content, managing send and reporting back• Contributing to internal marketing strategy• Improving cost efficiencies Show less



Ibis Styles Hobart

• Australia
• Hospitality
• 1 - 100 Employee

• Marketing Coordinator

  • Jun 2017 - Jul 2017

  • Created and managed social media accounts • Created Email Marketing material that went out to over 100 000 subscribers • Developed content for digital platforms, including third party booking sites, our restaurant website, and various e-newsletters • Liaised with internal national teams to promote the hotel through direct channels • Created and managed social media accounts • Created Email Marketing material that went out to over 100 000 subscribers • Developed content for digital platforms, including third party booking sites, our restaurant website, and various e-newsletters • Liaised with internal national teams to promote the hotel through direct channels



Ibis Mackay

• Mackay, Australia

• Marketing Coordinator

  • Mar 2017 - May 2017

  • Managed social media accounts • Managed communications through a cyclone disaster period • Liaised with local tourism and council offices to run campaigns, our brand was focused closely on supporting local business • Managed holiday promotions, from idea creation to running front of house activity • Developed content for digital platforms, including collating all content to build our business' website • Managed social media accounts • Managed communications through a cyclone disaster period • Liaised with local tourism and council offices to run campaigns, our brand was focused closely on supporting local business • Managed holiday promotions, from idea creation to running front of house activity • Developed content for digital platforms, including collating all content to build our business' website



King & Godfree

• Calrton, Victoria

• Sales Assistant

  • Sep 2014 - Jun 2015

  This role involved having knowledge of our specialist food and wine products. I also designed in-store holiday promotions, liaised with third party supplies and provided the best possible customer service. This role involved having knowledge of our specialist food and wine products. I also designed in-store holiday promotions, liaised with third party supplies and provided the best possible customer service.



Box Grove Vineyard

• Melbourne (various Locations), Avenel

• Promotions Assistant

  • Jan 2013 - Apr 2015

  At this company I went from picking grapes at the vineyard in Avenel, to promoting our products in Melbourne at events such as 'Game of Rhones' and the 'Melbourne Food and Wine Festival'. The role involved direct selling to improve communication channels and expand our consumer base. At this company I went from picking grapes at the vineyard in Avenel, to promoting our products in Melbourne at events such as 'Game of Rhones' and the 'Melbourne Food and Wine Festival'. The role involved direct selling to improve communication channels and expand our consumer base.