Experience

Raylex Brands

• United Kingdom
• Food & Beverages
• 1 - 100 Employee

• Marketing Manager

  • Oct 2015 - Jun 2020

  Leading and implementing Raylex Brands Ltd Marketing Strategies for two of the beverage brands, Simplee Aloe and Drink 420 including:- Managing Social Media campaigns and content creation- Content creation for blogs and optimising website SEO- Blogger outreach and relationship management- Management of Wordpress and Shopify sites, including e-commerce- Planning and executing events and experiential activities- Creative control over all marketing collateral including website, out of home advertising, email marketing, merchandise and POS- Writing copy for trade and consumer press releases for new launches, selling into media and achieving coverage- Analysing data using Google Analytics, Twitter Analytics and - Facebook/Instagram insights- Managing Google Ads for pay-per-click campaigns- Leading on all product sampling including managing the sampling calendar, running sampling events such as trade shows and educating customers on product benefits- Recruiting and training product sampling staff, including training health store staff on product benefits- Working closely with the sales team to ensure optimal product and POS positioning in stores and window display design



FRAME #moveyourframe

• United Kingdom
• Health, Wellness & Fitness
• 1 - 100 Employee

• Marketing & Events Co-ordinator

  • Sep 2014 - Apr 2015

  Working within the In-House Marketing and Events team co-ordinating Social Media, PR, Events Planning and Brand Collaboration. Working within the In-House Marketing and Events team co-ordinating Social Media, PR, Events Planning and Brand Collaboration.



Alfred London

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Publicist

  • Aug 2013 - Sep 2014

  Clients: Disney, Universal Pictures UK, Scholastic, Wuaki.tv and 505 Mobile Games- Leading on projects, and dealing with clients directly- Creative planning for existing projects- Liaising with media on a day to day basis with particularly strong relationships across male, female and entertainment media- Gaining B2C coverage for projects (inc. reviews/features/clip and trailer placements)- Developing social exposure for projects- Organising screenings- Planning press junkets and talent handling on the day- Leading brainstorm sessions, and developing ideas for new business leads- Producing new business strategies- Generating social media content for online channels (including Twitter takeovers with talent)- Community Management of social pages



Substance Ltd

• Retail Office Equipment

• PR Account Executive

  • Apr 2012 - Apr 2013

  Clients: Warner Bros., Twentieth Century Fox, Universal Pictures- Leading creative brainstorms for titles and presenting PR strategies to clients - Dealing with daily deadlines and the fast paced environment that goes with online.- Briefing our creative team on projects and facilitating approval process until client sign off.- Liaising directly with clients throughout a campaign, including sending over comprehensive weekly updates.- Liaising with online journalists and site editors to secure the best online coverage according to the client’s objectives and the title’s target audience. This coverage includes: placement of exclusive trailers, exclusive clips, publicity features, competitions and promotions (including writing copy), prize fulfilment, screening management and review collation, junket management (including liaising with production companies and supplying video specs).- Working with offline agencies to ensure consistency across all aspects of a film’s campaign.- Delivering campaign highlights to the client on completion of a project, with key performance indicators and media values.- Managing interns’ and juniors time on a day to day basis

• PR Junior

  • Apr 2011 - Apr 2012



Freud Communications

• United Kingdom
• Advertising Services

• PR Intern

  • Feb 2011 - Mar 2011



Romley Davies

• PR Intern

  • Dec 2010 - Jan 2011



PPR PUBLICITY LIMITED

• United Kingdom
• Advertising Services

• PR Intern

  • Sep 2010 - Dec 2010