Digital Marketing Specialist

• Jan 2023 - Present

Marketing and Nonprofit Development

• Jan 2020 - Present

I work with local nonprofit organizations to elevate their marketing and fundraising efforts, aiming to engage the community in their mission. Most projects have focused on the digital space, including creating social media strategies and content calendars, writing and building email marketing/solicitations on various platforms, managing WordPress and Wix websites, Google Analytics reporting, assisting with tasks related to CRM Databases, and managing online fundraising platforms. I have also created and executed fundraising plans for Giving Tuesday, Give Local 757, and end of year giving on behalf of the nonprofit. My services also extend to copywriting, where I have written for blogs, website pages, social media, press releases, and more. And, while I do not call myself a graphic designer, I have created a number of materials in Canva for clients, from postcards to infographics. Show less

Campaign Manager

• Aug 2019 - Nov 2019

I had the pleasure of working with the United Way of South Hampton Roads during their busy workplace campaign season. My main responsibility as a Campaign Manager was to work hand-in-hand with over 50 participating businesses to ensure a successful workplace giving campaign. This included providing all necessary materials, giving presentations to employees about the mission of United Way, helping brainstorm and implement employee engagement opportunities, processing pledge forms, and, most importantly, building authentic relationships with the community. Show less

Digital and Social Media Coordinator

• Jul 2016 - Apr 2019

As the Digital and Social Media Coordinator, I worked on a small marketing and fundraising team that accomplished truly great things. My main responsibility was to manage the Foodbank's online presence across all platforms-- Social Media, Website, Email, Online Fundraising, etc. I also was the lead for cause marketing initiatives, which was a $250,000 annual budget. I created multi-channel content calendars to promote the Foodbank's mission, programs, events, campaigns, and more. This required collaboration across all staff to curate content. I would then create the content (graphics and copy) and post to various channels. I was also responsible for tracking data and create reports that detail and analyze the performance of communications strategies, including social media, SEO/SEM (Google Analytics and AdWords), email marketing, and online donations. During my time in this position, we saw a steady increase in social media engagement and completely overhauled the online donation program to enhance user experience. I was able to execute the transition of online donation platforms, which including building out all new donation forms, peer-to-peer campaigns, event ticketing, and more. This position required advanced knowledge of donor databases/CRM systems, online donation platforms (Classy, Blackbaud, GiveGab), email marketing platforms (MailChimp and Blackbaud), Microsoft Office 365, nonprofit budgeting, project management, community engagement, and so much more. It is true that when you work for nonprofit organizations you wear MANY hats. I also trained many coworkers on the platforms mentioned above, because it is never a good idea to be the one holding all the knowledge. I often received compliments on my patience, detailed trainings, and always being available to help. Show less

Philanthropy Assistant

• Aug 2015 - Jun 2016

The Philanthropy Assistant was my first position with the Foodbank, and as a new position, I was able to help shape the role and responsibilities. My main responsibility was to assist the development team of three staff with any and all administrative tasks so they could be out in the community talking with potential donors. I was trained in-depth on the donor database/CRM to pull reports, input new donors/contacts, input all tracked communication with donors for the team, and occasionally assisted with processing donations and thank you letters. I worked on a number of donor stewardship events, campaigns, and tasks, including a large major donor event celebrating the years of service of a CEO that was retiring. This was the perfect job for learning the ins-and-outs of a nonprofit, especially fundraising and development. And, lucky for me, staff changes allowed me the opportunity to take on projects in the marketing and communications realm, leading to my promotion. Show less

Virtual and Social Media Marketing Assistant

• May 2014 - Sep 2015

- Assistant to the Senior Marketing Consultant, helping with all marketing initiatives. - Manage numerous social media platforms for clients, including conducting analytics and optimization and posting updates and other relevant information on behalf of the organizations. - Prepare various marketing materials including creating flyers and ads and copy writing for blogs and websites. - Assistant to the Senior Marketing Consultant, helping with all marketing initiatives. - Manage numerous social media platforms for clients, including conducting analytics and optimization and posting updates and other relevant information on behalf of the organizations. - Prepare various marketing materials including creating flyers and ads and copy writing for blogs and websites.

Wait Staff

• Jun 2011 - Aug 2015

- Responsible for the overall member experiences and satisfaction of customers during corporate events, formal and casual dining, and entertainment outings. - Actively enforced time management skills to deliver timely and courteous service. - Responsible for the overall member experiences and satisfaction of customers during corporate events, formal and casual dining, and entertainment outings. - Actively enforced time management skills to deliver timely and courteous service.

Public Relations Intern

• Jan 2015 - May 2015

- Compile various media kits that include press releases and fact sheets, and directly responsible for pitching stories to media outlets for coverage. - Manage organizations social media platforms, including posting updates and event information, designing visuals, and enhancing public engagement - Drafted and presented proclamations for the Commonwealth of Virginia Governor Terry McAuliffe, Mayor Paul Fraim of the City of Norfolk, and Mayor David Bowers of the City of Roanoke. - Compile various media kits that include press releases and fact sheets, and directly responsible for pitching stories to media outlets for coverage. - Manage organizations social media platforms, including posting updates and event information, designing visuals, and enhancing public engagement - Drafted and presented proclamations for the Commonwealth of Virginia Governor Terry McAuliffe, Mayor Paul Fraim of the City of Norfolk, and Mayor David Bowers of the City of Roanoke.

Missions and Communications Specialist

• May 2013 - Jul 2013

- Preparing daily newsletters, schedules, and blog posts for the individual projects. - Manage all media relations for the World Changers Projects in Northern Alabama, including compiling media kits, organizing interviews for reporters, and acting as a liaison for the organization. - Inform and engage participants in future mission opportunities with the organization through group presentations and one-on-one meetings. - Preparing daily newsletters, schedules, and blog posts for the individual projects. - Manage all media relations for the World Changers Projects in Northern Alabama, including compiling media kits, organizing interviews for reporters, and acting as a liaison for the organization. - Inform and engage participants in future mission opportunities with the organization through group presentations and one-on-one meetings.