Experience

Guildhall School of Music & Drama

• United Kingdom
• Performing Arts
• 200 - 300 Employee

• Marketing and Communications Manager

  • Sep 2020 - Present



National Theatre

• Performing Arts
• 700 & Above Employee

• Marketing Officer

  • Sep 2018 - Sep 2020

  • Delivering high achieving and creative marketing campaigns across multiple shows, exceeding audience development targets and maximising box office income. Highlights include surpassing the box office target on John Donnelly’s adaptation of Tartuffe by 9%, grossing over one million box office, and delivering a 10% increase on the National Theatre’s benchmark for under 35 audiences through my campaign for Annie Baker's The Antipodes. • Creating engaging content to deliver sales through the National Theatre’s social media platforms and paid media campaigns. A highlight was working with David Hare to produce 10 targeted pieces of content, to drive box office for a three month performance run. • Creating YouTube content strand 'From Script to Stage', producing the brands pilot film with John Donnelly and Blanche McIntyre, resulting in 17,000 views on IGTV alone, 80% above the benchmark for performance. • Working with the in-house Graphic Design Studio and Content Production Studio to deliver key artwork and trailers, collaborating with directors and creative teams. Clients I have worked with include Emma Rice, Lucy Kirkwood, James McDonald and Simon Godwin. • Managing media budgets up to £85,000 across seven shows, working with Altair Media to find new audiences and deliver box office income, executing campaigns across digital providers including Facebook, Instagram, Fifty Media, Crimtan, PPC and outdoor suppliers Jack Arts and Global. • Working with the Duchess of Sussex’s communications team to manage Twitter strategy for her first visit to the National Theatre as Royal Patron. • Leading the Access marketing and communications strategy and resulting in a 20% increase in Access tickets. A highlight was creating the National Theatre’s first ever way-finding films to welcome Access audiences to the building. Show less



Roundhouse Trust

• United Kingdom
• Performing Arts
• 100 - 200 Employee

• Marketing Coordinator

  • May 2017 - Sep 2018

  • Managing the creation, implementation and monitoring of campaigns for Roundhouse produced shows. Most notably The Last Word Festival and Roundhouse Rising Festival (supported by YouTube). • Leading on strategy and content for Roundhouse’s digital channels. • Acting as a day-to-day contact for the music team and music promoters. • Managing the re-brand for Roundhouse Rising Festival. Successfully cultivating relationships with the Senior Corporate Partnerships Manager and YouTube to ensure correct sponsorship placement. • Exceeding target by 3% for the Last Word Festival 2017, with just twelve weeks in the market. This involved over fifty events, three of which were in the Roundhouse's 3,000 capacity main space. • Managing the campaign 'Welcome to Wonderland: The Experience', a festival day curated by artist Little Simz. • Working with the Broadcast department to produce videos of the Poetry Slam finalists for social media, one of which - Suhaiymah Manzoor Khan's poem - went viral with more than two million views online. Show less



New Wimbledon Theatre

• United Kingdom
• Entertainment
• 1 - 100 Employee

• Marketing and Communications Officer

  • Mar 2016 - May 2017

  • Working with a team to create campaigns for productions including Chitty Chitty Bang Bang with Carrie Hope Fletcher and Matthew Bourne's The Red Shoes. Supporting producers including Qdos, Selladoor, Bill Kenwright, Katy Lipson and Jack and Michael Whitehall. • Creating and managing New Wimbledon Theatre's community Christmas campaign, generating over 2k in advance bookings for late December and new year performances. • Leading on the content strategy for New Wimbledon Theatre channels, increasing the theatre's followers by just under three thousand in a year. • Refocusing customer relationship strategies, taking email open rates from 40% to 60% and in 2017 earning the venue its reputation for one of the best ATG venues for digital communications. • Creating PR strategies for show campaigns, liaising with journalists and Kate Morley PR to coordinate these. Show less



Cadogan Hall

• United Kingdom
• Entertainment
• 1 - 100 Employee

• Marketing Assistant

  • Apr 2014 - Mar 2016

  • Administrating and leading on Cadogan Hall’s membership strategy. • Working with Rebecca Driver Media Relations to recognise key press opportunities. • Managing the re-brand for Cadogan Hall's membership scheme ENCORE. • Administrating and leading on Cadogan Hall’s membership strategy. • Working with Rebecca Driver Media Relations to recognise key press opportunities. • Managing the re-brand for Cadogan Hall's membership scheme ENCORE.



Dvora Lewis Public Relations

• London

• Public Relations Assistant

  • Oct 2013 - Apr 2014

  • Writing and distributing press releases and compiling press lists. • Coordinating press tickets and managing the London Symphony Orchestra press desk at the Barbican. • Writing and distributing press releases and compiling press lists. • Coordinating press tickets and managing the London Symphony Orchestra press desk at the Barbican.



Apples and Snakes Ltd

• United Kingdom
• 1 - 100 Employee

• Digital Marketing and Communications Assistant

  • May 2013 - Oct 2013

  Leading on Apples and Snakes content strategy, including traveling around the country to interview and film artists, editing videos via Final Cut Pro and creating the blog 'From one Young Creative to another'. This was an internship which turned into a freelance position. Leading on Apples and Snakes content strategy, including traveling around the country to interview and film artists, editing videos via Final Cut Pro and creating the blog 'From one Young Creative to another'. This was an internship which turned into a freelance position.



British Youth Music Theatre

• United Kingdom
• Entertainment
• 1 - 100 Employee

• Producer and Marketing Intern

  • Oct 2012 - Feb 2013

  A full time, four-month internship. Tasks included proofreading and editing copy for website, managing BYMT's database, creating itineraries for a national auditions tour and coordinating travel and accommodation. A full time, four-month internship. Tasks included proofreading and editing copy for website, managing BYMT's database, creating itineraries for a national auditions tour and coordinating travel and accommodation.