Lauren Peck
Co President at Michigan Communication & Media Professionals (MCMP)- Claim this Profile
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Experience
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Michigan Communication & Media Professionals (MCMP)
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Co President
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Sep 2021 - Present
Ann Arbor, Michigan, United States
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MASH Magazine
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United States
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Online Media
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1 - 100 Employee
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Advertising Chair
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Sep 2022 - Present
Ann Arbor, Michigan, United States Write and design weekly fashion and business digital newsletter to engage members. Created guerilla marketing campaign to increase magazine subscriber base. Identify, analyze and present at mass meetings current fashion advertising campaigns to educate members.
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American Advertising Federation
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United States
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Non-profit Organizations
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1 - 100 Employee
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Strategy Team Member
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Sep 2022 - Present
Ann Arbor, Michigan, United States
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United Talent Agency
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United States
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Entertainment Providers
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700 & Above Employee
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Extern
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Sep 2023 - Oct 2023
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Warner Bros. Discovery
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United States
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Entertainment Providers
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700 & Above Employee
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Ad Sales Intern
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Jun 2023 - Aug 2023
New York, United States
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RanaVerse
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United States
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Advertising Services
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1 - 100 Employee
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Set Runner Intern
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Aug 2022 - Sep 2022
New York, New York, United States Assisted agency account team on GMC Hummer EV influencer video shoot featuring Big Sean, Angus Cloud, Kelly Wearstler, Don C., and Ryan Garcia. The shoot created a different film narrative for each influencer to launch a fashion capsule collection and to generate interest in the Hummer EV. Managed production timelines from pre-production through final content. Created daily itineraries for production, creative and talent teams.
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Saatchi & Saatchi
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United Kingdom
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Advertising Services
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700 & Above Employee
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Account Management Intern
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Jun 2022 - Aug 2022
New York, United States Worked on Procter & Gamble Olay Beauty and Sun Outdoors accounts. Conducted competitive analysis and developed strategic insights to reposition Olay for Gen Z consumers. Created a weekly beauty trends newsletter for agency and client identifying what Gen Z values in beauty brands. Analyzed social media tactics in the RV and camping industry to improve App and develop social media calendar. Managed FTC paperwork to ensure compliance and approval.
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McCann Worldgroup
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Advertising Services
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700 & Above Employee
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Account Management Intern
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Jun 2019 - Aug 2019
Birmingham, Michigan, United States Trained with all key agency departments, including research, strategy, creative, analytics, and production. Gained experience in understanding consumer insights, developing communications-driven solutions, preparing business cases, and presenting communications plans to clients. Developed a Budweiser Rewards Program to implement sustainability mission through bottle return program.
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Educating Girls Globally
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New Zealand
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Civic and Social Organizations
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President
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Oct 2018 - Aug 2019
Dubai, United Arab Emirates Led members of Educating Girls Globally in empowering young women in the Middle East through mentorship and support through donations and fundraising
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Publicist
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Sep 2017 - Oct 2018
Dubai, United Arab Emirates Responsible for creating communications to engage participants and students in donation drives, fundraising, and volunteering events
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Education
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University of Michigan
Bachelor of Arts - BA, Communication and Media Studies with Ross School of Business Sales Track Certification -
Shanghai American School
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American School of Dubai
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Skyline High School