Experience

PJA Marketing + Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Art Director

  • Apr 2023 - Present

  Cambridge, Massachusetts, United States

• Art Director

  • Feb 2020 - Apr 2023

  Cambridge, MA Clients include: Middlesex Savings Bank, Bangor Savings Bank, Takeda, Quest, Parexel



Lauren Pajer Design

• Freelance Graphic Designer

  • 2014 - Present

  Greater Boston Area Clients include: Off Season Adventures, Vega Factor, Nika V. Sisterhood, Cambridge Dance Company, Shah Foundation, EBHS, Miller Academy Coaching and more.



Boston Ballet

• United States
• Performing Arts
• 100 - 200 Employee

• Digital Design Manager

  • Sep 2014 - Feb 2020

  19 Clarendon Street, Boston • Manager of all things digital at Boston Ballet • Responsible for the design, creation, and deployment of all e-communications. During our record-breaking 2017 The Nutcracker season, email contributed $700k in ticket sales • Creates animated and static assets for digital advertising consistent with print campaigns • Assists Director of Design with the ideation, management, execution, and production of video content for various campaigns, as well as any photoshoots. •… Show more • Manager of all things digital at Boston Ballet • Responsible for the design, creation, and deployment of all e-communications. During our record-breaking 2017 The Nutcracker season, email contributed $700k in ticket sales • Creates animated and static assets for digital advertising consistent with print campaigns • Assists Director of Design with the ideation, management, execution, and production of video content for various campaigns, as well as any photoshoots. • Created and conceptualized 2018/19 season theme of “Color Your World with Dance,” Boston Ballet’s first full season campaign concept. • Works directly with Director of Design on campaign imagery for each ballet and overall season looks • Conceptualizes and design social media content in conjunction with PR team and Director of Design Created successful week-long Treasure Hunt for Le Corsaire marketing campaign to draw interest in the performance; over 200 people participated • Creates original designs for Boston Ballet's retail shop for all merchandise; executes photoshoots with dancers wearing original merchandise for social, web, and email campaigns. • Sole manager of @bostonballet Instagram account; responsible for taking photos, curating content, and drafting all copy. Manages Instagram Stories and dark posts for advertising. Grown following from 10k-55k in the first year of management. Currently, have 185K followers in 2018. • Works with Marketing Team on digital asset management organization

• Design Associate

  • Jun 2012 - Sep 2014

  19 Clarendon Promoted from Design Intern I work in tandem with the Director of Design and Brand to create various print and web materials, promoting the Boston Ballet brand to its highest potential. • Conceptualized and designed various print and web marketing collateral for Boston Ballet School. Designed the entirety of the Summer Dance Program campaign; a worldwide campaign aimed at bringing dance students to Boston Ballet School's summer program. Designs various apparel which is sold for all… Show more Promoted from Design Intern I work in tandem with the Director of Design and Brand to create various print and web materials, promoting the Boston Ballet brand to its highest potential. • Conceptualized and designed various print and web marketing collateral for Boston Ballet School. Designed the entirety of the Summer Dance Program campaign; a worldwide campaign aimed at bringing dance students to Boston Ballet School's summer program. Designs various apparel which is sold for all School programs. • Manages and designs eCommunication for Boston Ballet, including a monthly eNews letter that reaches over 100,000 people. • Designed the full 2013-2014 season line of show shirts which are sold at the Boston Opera House during performances. • Successfully headed Design department while Director was on Maternity leave.



Golden Teaspoon Association

• Teacher/Photographer

  • 2011 - Nov 2011

  Boston, MA ; Caserta, Italia • Taught young, Italian children ages 6-11 English at the Cross Boundaries summer English Immersion camp; utilized dance knowledge to lead in movement-based learning about body parts and directions • Responsible for organizing engaging and educational activities to facilitate the motto "learning through doing" • Photographed the children for promotional items



Colony Realty Partners

• Receptionist

  • Aug 2010 - Mar 2011

  • Managed company calendar, as well as exe. calendars • Managed IT requests • Greeted and helped all company guests • Created 50+ handmade invitations for company Christmas party; helped organize event for over 100 people • Organized Toys for Tots Christmas donation • Tracked spending and managed invoices



Member of Geneseo Dance Ensemble

• Student Assistant Director

  • Jan 2010 - Oct 2010

  2010 GDE dance performance Spring 2010 • Fulfilled public relations roll by promoting community awareness, writing press releases, and contacting media agents • Authored successful grant proposal of over $2,000 • Gained financial support of Geneseo community through fundraising by raising over one thousand dollars in advertisement space • Created a template for the dance department's performance program that allowed for advertisement space to be utilized, which… Show more 2010 GDE dance performance Spring 2010 • Fulfilled public relations roll by promoting community awareness, writing press releases, and contacting media agents • Authored successful grant proposal of over $2,000 • Gained financial support of Geneseo community through fundraising by raising over one thousand dollars in advertisement space • Created a template for the dance department's performance program that allowed for advertisement space to be utilized, which is still in use today. • Acted as an intermediary between students and professors Show less