Experience

eDesk

• Ireland
• Software Development
• 1 - 100 Employee

• Brand/Product Marketing Manager

  • Apr 2023 - Present

  Ireland As the brand/product marketing manager at eDesk, I’ve set the strategic & creative vision and direction for the brand strategy and product marketing teams, including hiring, coaching, and developing a high performing 8-member team. I’ve worked to craft our global brand positioning in partnership with the product and sales teams to drive stronger relevance and differentiation with our ICP, as well as leading a visual rebrand initiative from research, ideation and planning through to creative… Show more As the brand/product marketing manager at eDesk, I’ve set the strategic & creative vision and direction for the brand strategy and product marketing teams, including hiring, coaching, and developing a high performing 8-member team. I’ve worked to craft our global brand positioning in partnership with the product and sales teams to drive stronger relevance and differentiation with our ICP, as well as leading a visual rebrand initiative from research, ideation and planning through to creative execution and implementation.

• Brand Strategy & Design

  • Apr 2022 - Apr 2023

  Ireland - Hybrid



Covalen

• Ireland
• Outsourcing and Offshoring Consulting
• 700 & Above Employee

• Creative Manager

  • Mar 2021 - Apr 2022

  Ireland - Hybrid At CPL, I worked with marketing & sales managers and cross-functional teams to create an editorial calendar that delivers on key messages. Lead the planning and execution of our content strategy across the site and social media channels – as well as introducing a strategy and content for the inaugural paid advertising campaign within the subsidiary, Covalen. I provided creative leadership for marketing campaigns, including idea generation, direction, branding, planning, and shoot supervision… Show more At CPL, I worked with marketing & sales managers and cross-functional teams to create an editorial calendar that delivers on key messages. Lead the planning and execution of our content strategy across the site and social media channels – as well as introducing a strategy and content for the inaugural paid advertising campaign within the subsidiary, Covalen. I provided creative leadership for marketing campaigns, including idea generation, direction, branding, planning, and shoot supervision, ensuring that all public-facing work met our brand, tone, and style guidelines in order to maintain CPL/Covalen’s brand voices. Show less



Nettl of Dublin

• Ireland
• Design
• 1 - 100 Employee

• Studio Manager

  • Dec 2019 - Mar 2021

  Dublin, Leinster, Ireland As studio manager and web/graphic designer at Nettl of Dublin, I was responsible for managing and growing our client base as well as the developing the skills and strategies of the other team members within the studio. We embedded our studio into the clients’ varying businesses to understand their unique audiences and provide marketing strategies and collateral; print marketing, websites, digital ads, blog and social media content, and various other means of promoting their individual… Show more As studio manager and web/graphic designer at Nettl of Dublin, I was responsible for managing and growing our client base as well as the developing the skills and strategies of the other team members within the studio. We embedded our studio into the clients’ varying businesses to understand their unique audiences and provide marketing strategies and collateral; print marketing, websites, digital ads, blog and social media content, and various other means of promoting their individual businesses in the SME sector. I worked to facilitate a strong project management and creative culture, where teamwork was at the core of our functionality.

• Graphic + Web Designer

  • Dec 2018 - Dec 2019

  County Dublin, Ireland



Veterans United Home Loans

• United States
• Financial Services
• 700 & Above Employee

• Senior Graphic Designer

  • Sep 2012 - Nov 2018

  Working at Veterans United and its subsidiary companies, I created web designs, print collateral, emails, events and other digital designs and was a member of the team’s product development. Growing in my role, I became heavily involved in strategy, new concepts and art direction. I became the lead designer on a small team responsible for creating a brand for the company’s email communications. I was also the culture coordinator for marketing, ensuring the company’s values and culture were… Show more Working at Veterans United and its subsidiary companies, I created web designs, print collateral, emails, events and other digital designs and was a member of the team’s product development. Growing in my role, I became heavily involved in strategy, new concepts and art direction. I became the lead designer on a small team responsible for creating a brand for the company’s email communications. I was also the culture coordinator for marketing, ensuring the company’s values and culture were upheld throughout our department. Show less



Missouri Department of Natural Resources

• Graphic Designer

  • May 2011 - Oct 2013

  Jefferson City, Missouri Starting as an intern, I earned a full-time position as a designer with Missouri State Parks. I worked on a multitude of pieces for the parks, such as brochures, maps and kiosk displays, as well as branding for new park programs and events. I worked with a variety of project owners in multiple different office locations. I also had the privilege of being a member on the team responsible for the creation of a comprehensive trails book, the first full guide to all of Missouri’s park trails.



Her Campus Media

• United States
• Internet Publishing
• 500 - 600 Employee

• Graphics Associate

  • Sep 2009 - Oct 2011

  As a creative associate, I worked closely with the company’s C-Suite to create a vision from the student’s perspective for this new startup. I used my skills to brand each campus web page as uniquely as the school and women who attended them. I also acquired content for blog posts and laid out the posts and web pages for new articles, as well as designed themed doodles for the homepage web banner.