Email Marketing Specialist

• Sep 2019 - Present

Marketing Specialist

• Apr 2019 - Feb 2020

Managing the implementation of the email and social media marketing calendarManaging and implementing the complete redesign of company brand guidelines, print, website and promotional materialsLaunching internal employee engagement email campaignCreating blog and website content, landing pages, email campaigns, white papers, and promotional print materialsDeveloping effective marketing materials utilizing Adobe editing suiteOrganically boosted social media reach by over 50%

Marketing Specialist

• Mar 2018 - Mar 2019

Successfully managed the redesign of ComTech Energy’s brand and website (comtechenergy.ca) Developed public relations campaigns including press releases, social media engagement and media outreach through industry partnersCreated blog and website content, landing pages, email campaigns, white papers, and promotional print materialsSuccessfully launched and managed several social media platforms and social media content calendars across multiple brands through Hootsuite whilst ensuring consistent integration of message, branding, creative and content across all brandsSuccessfully managed social analytics and web analytics (including Google analytics), ensuring data is leveraged through content development and marketing strategyDeveloped effective marketing materials utilizing Adobe editing suite

Marketing Specialist

• Mar 2018 - Mar 2019

Successfully managed the redesign of Envoy Energy’s website (envoyenergy.ca) including content creation, image selection, blog development and HTML programmingDeveloped public relations campaigns including press releases, social media engagement and media outreach through industry partnersCreated blog and website content, landing pages, email campaigns, white papers, and promotional print materialsSuccessfully launched and managed several social media platforms and social media content calendars across multiple brands through Hootsuite whilst ensuring consistent integration of message, branding, creative and content across all brandsSuccessfully managed social analytics and web analytics (including Google analytics), ensuring data is leveraged through content development and marketing strategyManaged, designed and coordinated trade show booth design, layout, content creation, lead engagement and customer service; successfully collecting over 400 new qualified leads in a single dayDeveloped effective marketing materials utilizing Adobe editing suite

Marketing Coordinator, Process Industries & Drives and Digital Factory

• May 2015 - Mar 2018

Designed marketing materials across multiple business units and product lines with strict attention to detail while meeting strict branding and communication guidelinesManaged internal and external product communications including content creation, events and marketing materials across multiple platforms including SharePoint, website landing pages, and social media Liaised with various stakeholders and vendors across several business units to address specific business objectives including literature fulfillment and content creationManaged key event logistics including creating promotional materials, landing pages, and organizing venues and event spaceCreated new communication processes to significantly increase distribution of key content within distribution channelsManaged multiple projects and tasks concurrently while working effectively in a high pressure and deadline-driven environment, both in a team and individually

Freelance Graphic Designer

• 2013 - 2018

Developing a wide variety of marketing communication materials including automated client business card templates, newspaper advertisements, online banner advertisements, social media advertisements, brochures, articles, and multi-page meal plans.Successfully designed and implemented a multi-faceted online social media campaign, including banner advertisements, testimonials, and print material.Utilizing research skills and analytics to develop targeted strategies to reach customers and build brand loyalty.Successfully created branding guidelines documents to ensure cohesive marketing efforts.Successfully designed and communicated marketing material deliverables timeline which includes issues and risk assessment.Working on multiple and complex projects with little or no direction and applying design skills and solutions in creative ways.Successfully adheres to strict marketing and branding guidelines for multiple clients.Works with a deep understanding of client goals and vision in developing marketing and design materials.Proficient in Adobe Suite including Dreamweaver, HTML and CSS.

Strategic Marketing Coordinator

• May 2014 - Apr 2015

Designed a multi-faceted e-commerce website for a new line of Canadian-inspired clothing under tight deadlinesDeveloped effective marketing campaigns to strategically connect with target audience and meet campaign goals which includes content creation, copy-editing and design with extensive attention to detailPerformed competitive keyword research while optimizing SEO for client websites through use of keywords, meta-descriptions, tags and meta-titlesSuccessfully implemented SEO data analysis, including social media analytics, through report generation and presentationsEffectively managed multi-company social media accounts to increase brand awarenessDeveloped a wide variety of marketing communication materials, including advertising copy, website copy, articles, brochures, branding, logo design, speaking notes, and social media content including blog posts.Successfully grew social media presence for a Canadian-inspired clothing line from 0 followers to over 2K within a three-month time periodBuilt effective company websites and social media whilst analyzing analytics to achieve marketing goals utilizing Wordpress, Hootsuite, Shopify, HTML and CSSDesigned effective marketing materials using Adobe software suite