TikTok Creator Outreach

• Apr 2023 - Present

Senior Influencer Campaign Executive

• Nov 2022 - Mar 2023

• Key clients: Tatti Lashes, Junk Yard Golf Club, Twill Active and Paradise Skate World • Liaised with Account Managers at TikTok which led to BlackDotSocial becoming registered as a TikTok Shop Partner • Supported with TikTok Live organisation and running (using OBS to pin items during the live, writing prompts/scripts for hosts, selecting stock to be featured and adding them to TikTok Shop) • Set up paid social ads across TikTok and analysed results to feed into future ad decisions • Social media management (TikTok and Instagram) for multiple clients, which required me to adapt to a different tone of voice • Identifying influencers for collaborations across different industries (fashion, beauty, lifestyle and hospitality) to support client campaigns • Setting up affiliate programmes across TikTok and onboarding appropriate content creators on behalf of different clients • Assisting with photoshoot organisation and on hand support the day of • Added hundreds of influencers across Instagram, TikTok and YouTube to the agency database. Show less

Senior Influencer Executive

• Sep 2022 - Nov 2022

• In this role, I was the most senior member of the influencer team and the first member of staff at SOLADO to receive a promotion• Liaised with stylists to secure placements on celebrities such as Suki Waterhouse (https://www.instagram.com/p/Ci4J_f5jK5V/ - 5th slide)• Responsible for weekly, monthly and quarterly reporting • Supported with affiliates (AWIN, Stylink) and implementation of student ambassador scheme• Set up YouTube collaborations to generate longer living links to site via YouTube search engine for key SEO/Seasonal terms • Managed and negotiated global influencer contracts• Built my own roster of influencers dependent on campaign requirements and marketing objectives • Worked alongside the social team to ensure all content created out of the influencer channel could be repurposed across SOLADO’s own channels• Also worked alongside the paid ads team to co-ordinate the creation of content for use within social ads. I also analysed CPC’s and identified patterns within successful ads to feed into future content creation. Show less

Influencer Executive

• Nov 2021 - Sep 2022

Contributing Editor

• Aug 2020 - Nov 2021

Social Media Producer

• Jul 2020 - Nov 2021

Influencer Outreach Executive

• Jan 2019 - May 2020

• Day-to-day management of influencer marketing activity across the UK, Europe, Australia and America. With a focus on Instagram, YouTube and TikTok content. • Consistently met an individual target of achieving a reach of 25 Million per week across Instagram. • Worked with the social team to repurpose user-generated content across all social media channels. • Responsible for all influencer marketing campaigns from research, outreach, onboarding, campaign execution and post-campaign analysis. • Coordinated the creation of both video and photographic content. • Managed a monthly budget and brand ambassador programme. • Kept internal influencer spreadsheets, databases and Missy Empire's CRM system up-to-date. • Assisted in casting for photoshoots and guest lists for events. • Identified new influencers and took full ownership of negotiations for both short and long-term collaborations to meet brand KPI's. • Created weekly reports on influencer results (audience, reach and sales). • Built and maintained relationships with influencers, celebrities and talent agencies. • Admin: placed direct orders for gifting, prepared contracts, undertook competitor analysis and reported results of collaborations. Show less

Marketing Assistant

• Apr 2017 - Aug 2018

• Created email newsletters for different user segments. This included creating both the email copy and graphics using Canva and Adobe Photoshop. • Supported with A/B testing for emails and push notifications. • Used Mixpanel to track customer journey's and supported with making data-led decisions to improve user experience. • Managed the student ambassador scheme - I was the first point of contact for those taking part. • Managed social media accounts (Instagram, Twitter and Facebook) with a combined following of 18.4k. • Liaised with both micro and high-tier influencers to establish and maintain relationships across the Looker app, social and blog. • Wrote copy for in-app messages, push notifications and the Looker website to ensure a consistent tone of voice. • Interpreted data in order to create weekly marketing reports, featuring information such as weekly active users, dwell time and social engagements. • Wrote content for the blog focusing on fashion, beauty and lifestyle to boost brand visibility in Google SERPS (https://lookerapp.wordpress.com/author/laurenom94/). • Created and maintained a content calendar for social channels and marketing emails to capitalise on current events. • CRM management of a database containing over 1000 individual users. Show less

Social Media and eCommerce Assistant

• Jun 2016 - Jan 2017

• Managed social media accounts with a combined following of 27k. • Established relationships with appropriate influencers to create sponsored social media content. • Managed the influencer gifting process - from negotiating collaborations, sending out the items and monitoring sales once the garment(s) had been posted on their social platforms. • Created website banners and promotional images to highlight sitewide promotions and encourage sales of specific garments. • Wrote blog posts about fashion and popular culture in order to improve SEO. • Photographed and edited images of stock to feature on the website. Show less

Contributing Writer

• Aug 2015 - May 2016

This role was freelance but required a number of responsibilities that included: • Understanding the readership and target consumer to effectively aim writing and content towards them. Blog content consisted of lifestyle, fashion and beauty based on information from Google Trends. • Responsible for being highly organised with excellent time management skills to ensure blog posts were written and submitted on time to a consistently high standard. • Monitoring blogs of competitors. Show less