Experience

HearCANADA

• Canada
• Hospitals and Health Care
• 100 - 200 Employee

• Retail Strategy & Brand Leader Lifestyle Corporation & Helix Hearing Care Clinics

  • May 2018 - Present

• Sales & Marketing Leader Lifestyle Hearing

  • Nov 2016 - Present



Box Talk Radio FM

• Vankleek Hill, Ontario, Canada

• Creator and on air personality

  • May 2015 - Nov 2016

  Co-Creator and on air personality of Box Talk Radio show. A show created by woman, about woman but not only for woman to enjoy. 2 hour educational format, delivered with an entertaining, open and relaxed vibe. Topics such as sex, the human spirit, music, art, talent discovery and the sacred feminine discussed. We are always looking for guests and ideas from the controversial to the just plain funny Please inBOX me with any inquiries Thanks and box on! http://vankleekfm.com/radio-programs/box-talk/ Show less



Giant Tiger

• Canada
• Retail
• 700 & Above Employee

• Vice President of Marketing

  • May 2011 - 2015

  With a proven track record of successfully developing and implementing creative and innovative programs consistent with the goals of the business, has resulted in garnering her a reputation as a dedicated, pro-active and visionary leader who consistently meets or over achieves targets. As Vice President, Marketing at Giant Tiger Lauren was responsible for developing and executing the marketing strategies, tactics and programs to achieve the business objectives of the organization. Lauren successfully provided leadership and direction in delivering positive sales, profit and customer increases consistently year over year, through the execution of focused, pragmatic and result-driven marketing strategies in support of the organizations Grocery, Softgoods and Hardgoods business goals. In her role she created and delivered a strategic omni channel marketing strategy across traditional and digital channels, focused on improving brand perception, retaining key customers and market segments in Canada and expanding the customer base to increase sales and profits. Lauren lead teams to execute the weekly flyer program, in-store marketing, guerrilla marketing, coupon promotions, print advertising, community activation and public relations, as well as digital channels including the website, email, social media and digital advertising. As an expert in private brands Lauren worked closely with multiple buying teams and many executive stakeholders to create and/or revision private brand programs in Grocery, Softgoods, and Hardlines producing increased profits and some of the best private label packaging in the country. Show less



TC Transcontinental

• Canada
• Packaging and Containers Manufacturing
• 700 & Above Employee

• National Director, Brand Strategy, Marketing & Creative

  • Feb 2010 - Jun 2011

  As National Director, Brand Strategy, Marketing & Creative, Lauren will be responsible for helping to reposition the creative vision for the Premedia group. She will be responsible for rebranding of Premedia as a whole, marketing strategies for clients, providing sales support for our creative services, and helping best structure our creative services going forward. As National Director, Brand Strategy, Marketing & Creative, Lauren will be responsible for helping to reposition the creative vision for the Premedia group. She will be responsible for rebranding of Premedia as a whole, marketing strategies for clients, providing sales support for our creative services, and helping best structure our creative services going forward.



Sears Canada

• Canada
• Retail
• 700 & Above Employee

• Div. Vice President Brand, Advertising & Creative

  • 2006 - Sep 2009



St.Joseph Communications

• Vice President New Media & Creative

  • 1998 - 2006



PiMedia

• VP of Creative

  • 2001 - 2003