Experience

DMA Solutions, Inc

• Director Of Public Relations

  • May 2021 - Present

  Current and Former Clients Include:Major national and international produce brands, non-profits and CPG brands, including Calavo, Ocean Mist Farms, Natural Delights, Westfalia Fruit, Brighter Bites, Good Foods, Pure Flavor, and more.In this role, my responsibilities include:• Oversee DMA Solutions public relations practice, leading new business development, and directing and managing the marketing and public relations strategy for major national and international produce brands, ag-tech solutions, and consumer products. • Work cross-functionally with internal sales teams, creative, and digital teams; direct interface with clients for discovery, collaboration, and presentations. • Led teams in planning effective product launches and promotions to drive sales, customer awareness, and overall company growth.• Through COVID-19, pivoted team and worked alongside clients to host virtual media interviews and quickly re-strategize messaging to fit the current media landscape.Skills: Team Leadership · Strategic Partnerships · Negotiation · Pricing Strategy · Public Relations Execution & Strategy · Social Media Execution & Strategy · Influencer Management · Competitive Analysis · Strategic Insights · Presentation Design · Messaging · Strategic Communications · Content Marketing · B2B Marketing · Event Planning · Strategy · Marketing · Product Marketing · Marketing Strategy Show less

• Senior Public Relations Manager

  • Jun 2019 - May 2021



Bread & Butter

• Advertising Services

• Account Supervisor

  • Jul 2018 - Jun 2019

  Former clients and projects include:Pappas Restaurants, Fabio Viviani (Top Chef, Chef/TV Personality), Westin Hotels, 50+ restaurants and hotel properties across Dallas, Houston, Austin, New York City, Washington D.C., Los Angeles, Detroit, New Jersey, Florida, and more.In this role, my responsibilities included:• Managing public relations teams in both Dallas and New York City • Oversaw and created PR and marketing strategies in industries that include Restaurants, Celebrity Chefs / Personalities, Hotels, Consumer Food Products, Apparel, and more. • Maintained a high level of consumer, business and F&B industry media contacts with strong, established relationships.• Led new business development efforts, created agreements, proposals and led final discussions. • Facilitated national broadcast segments and media profiles/stories regularly with major networks for chefs and business owners, both on-site and in-studio. Show less

• Senior Account Executive

  • Oct 2015 - Jul 2018

• Account Executive

  • Feb 2015 - Oct 2015



Cooksey Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Feb 2014 - Feb 2015

  Former clients and projects include: - Hillwood Properties (AllianceTexas), United Way of Metropolitan Dallas, The Whitney Peak Hotel, Sheraton Hotel (Dallas), City of Wylie, Paradise 4 Paws (Dallas), Catholic Diocese of Dallas and National Motor Club, The Gaylord Texan 11th Annual Lone Star Christmas and The Dallas Bar Foundation, "An Evening With..." annual dinner fundraiser Role: - Managed multiple clients in industries including: non-profit, property development, hospitality and luxury brands - Facilitated broadcast segments with key executives; both on-site and in-studio - Coordinated and executed the grand opening of a premier, boutique hotel while simultaneously pitching and securing coverage in national and local media - Wrote and distributed press releases and media advisories to local and national media across multiple clients on a weekly basis Show less



MWW Group

• Account Coordinator

  • Aug 2012 - Oct 2013

  Former Client: - Samsung Telecommunications America (Samsung Mobile) Role: - Managed media coverage reporting, analytics and worked on event and product launch logistics for Samsung Telecommunication America (STA) - Collaborated with team members to write global and national press releases for Samsung Mobile and STA products and accessories - Mentored and managed others to assist in reporting of events and marketing campaigns - Built daily, weekly, monthly and quarterly comprehensive reports containing media coverage, analytics, executive summary and an analysis of media coverage surrounding products, product launches and events under tight deadlines - Developed print, online and broadcast media lists for both national and regional outreach resulting in secured opportunities Show less



Splash Media

• India
• Newspaper Publishing

• Junior Social Media Manager

  • May 2012 - Aug 2012

  - Facilitated the daily client social media tracking and monitoring including Facebook, Twitter, Pinterest, FourSquare, blogs and online - Experienced in performing extensive brand research for brand media content planning - Researched, wrote and published social media posts for clients daily - Took initiative to write blog posts for Splash Media company website and blog on topics including trends and forecasting trends in social media that garnered response and attention - Trained in SEO (Search Engine Optimization) and used to promote clients and rank higher in Google search Show less



Power Public Relations, LLC

• Public Relations Intern

  • Jan 2012 - May 2012

  Clients: Mooyah! Burgers, Pollo Comparo & Laser Image - Facilitated a ribbon cutting ceremony for a store opening -Wrote and distributed press releases and media advisories -Created in-depth documents for protocol of how to use Pinterest and Facebook in relation to brand marketing -Built multiple media lists for both local and national media -Created social media posts and calendars for clients -Drafted creative briefs, media alerts, press releases and email marketing pitches -Weekly email and phone pitching to local and national media in the following industries: print, radio, broadcast and bloggers Show less



Kappa Kappa Gamma

• United States
• Non-profit Organizations
• 700 & Above Employee

• Public Relations Officer

  • Feb 2011 - Feb 2012

  -Wrote and distributed yearly newsletter to chapter members, alumni and parents -Managed all social media accounts(Twitter, Facebook and website) -Contacted local media to cover events and fundraisers held -Wrote and distributed yearly newsletter to chapter members, alumni and parents -Managed all social media accounts(Twitter, Facebook and website) -Contacted local media to cover events and fundraisers held



Moroch

• United States
• Advertising Services
• 200 - 300 Employee

• Public Relations Intern

  • Aug 2011 - Dec 2011

  -Drafted and published news and press releases for clients -Managed multiple Twitter and Facebook accounts -Created extensive media lists, both national and local -Tracked social media conversations -Created social media content calendars -Published and edited blog posts -Drafted and published news and press releases for clients -Managed multiple Twitter and Facebook accounts -Created extensive media lists, both national and local -Tracked social media conversations -Created social media content calendars -Published and edited blog posts



D Magazine

• United States
• Book and Periodical Publishing
• 300 - 400 Employee

• Advertising & Sales Intern

  • May 2011 - Aug 2011

  - Maintained client relationships for D Magazine thru face-to-face time with advertisers - Collaborated with group of fellow interns to produce and pitch new company growth idea to D Magazine staff - Facilitated events for intern staff to attend and build relationships - Maintained client relationships for D Magazine thru face-to-face time with advertisers - Collaborated with group of fellow interns to produce and pitch new company growth idea to D Magazine staff - Facilitated events for intern staff to attend and build relationships