Lauren McLay

Marketing and Communications Assistant at Traverse Theatre
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Edinburgh Area, GB

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Christopher Sladdin

During her year as Entertainments Manager, Lauren was successful in fundraising more than £2,000 towards the cost of the Edinburgh University Theatre Company's social events while encouraging inter-society relations. Lauren was particularly successful in organising the society's end-of-year ball while also producing many of the EUTC's best productions of the 2013/14 academic year.

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Credentials

  • Emergency First Aid at Work (1)
    -

Experience

    • United Kingdom
    • Performing Arts
    • 1 - 100 Employee
    • Marketing and Communications Assistant
      • Oct 2016 - Present

    • Assistant Producer
      • Sep 2015 - Aug 2016

      Overseeing the day-to-day project management of Uncanny Valley, a new piece of interactive science theatre for 8-12-year-olds written by Rob Drummond which premiered at the Edinburgh International Science Festival 2016. Responsibilities included; contracting performers, setting and monitoring the budget, ensuring the timely delivery of the project, planning and executing the marketing strategy, delivering the publicity design brief, populating the Borderline website with images and copy (CMS), liaising with project partners, arranging promotional opportunities with press, liaising with project partners and organising rehearsal space.Awarded 'Best Production for Children and Young People' at Critics' Awards for Theatre in Scotland 2016.www.borderlinetheatre.co.uk/uncanny-valley/

    • United Kingdom
    • Entertainment
    • 1 - 100 Employee
    • Marketing and Production Assistant
      • Aug 2015 - Aug 2016

      Engaged on a year-long traineeship contact at a vibrant receiving house theatre with an extensive and varied programme. Marketing - Contributed to the overall marketing campaign for The Gaiety, while supporting those of the theatre's visiting companies. - Composed the Marketing Resource Pack for visiting companies, outlining the company's marketing requirements, in addition to a number of free and paid-for promotional opportunities. - Monitoring sales, analysing data and using CRM technology to examine and evaluate the success of marketing efforts. - Ensured that the organisation's branding was up to date both internally and externally, whilst contributing the increase of marketing messaging through digital communications, direct mail, distribution and reciprocal support. - Proof-reading of marketing materials including seasonal brochures.- Copywriting.- Assisted with distribution efforts.- Maintained database for local organisations and interest groups for targeted, show appropriate marketing.Digital Communications- Assisted in planning and executing the organisation's digital media strategy, creating, monitoring and evaluating content such as email marketing, multimedia for the company's website (CMS), social media platforms and direct mail.- Set up and maintained the Content Calendar so that communications could be charted and monitored more effectively. Press - Updated and maintained the organisation's press database- Composed weekly listings as well as regular press releases which attracted both local and national coverage. - Established and administrated ‘Under the Spotlight’ a reviewing platform for Gaiety volunteers to provide feedback on the theatre’s drama programming.

    • Duty Manager (Casual)
      • Oct 2015 - Jul 2016

      Working across several South Ayrshire venues under the branding of the Gaiety Theatre. Representing the theatre to our audiences before, during and after performances. Responsible for ensuring audience comfort, enjoyment and safety, whilst making sure that the show runs smoothly and that all aspects of applicable Health and Safety legislation are upheld. Additional responsibilities included; liaising with the technical team and visiting company, leading a team of volunteers, and overseeing the reconciliation of monies at the end of shifts.

    • United Kingdom
    • IT Services and IT Consulting
    • Box Office Manager
      • Jul 2016 - Jul 2016

      Undertaken whilst on annual leave from The Gaiety. I was in charge of managing the box office at the flagship venue of the Edinburgh Jazz and Blues Festival. Operating in a busy and high-pressure environment, overseeing cash handling and reconciliation, managing guest lists and assisting members of the public. Undertaken whilst on annual leave from The Gaiety. I was in charge of managing the box office at the flagship venue of the Edinburgh Jazz and Blues Festival. Operating in a busy and high-pressure environment, overseeing cash handling and reconciliation, managing guest lists and assisting members of the public.

    • Entertainment Providers
    • 1 - 100 Employee
    • Front of House Usher
      • May 2015 - Aug 2015

      Providing welcoming, courteous, helpful and efficient customer service, programme selling and assisting with general enquiries.

    • Ticketing Servies Assistant
      • Jul 2014 - Aug 2015

      Operating Audience View and SRO4 ticketing systems at Scotland's leading five-star concert venue, assisting customers with counter and telephone sales.

    • Producer
      • Sep 2012 - Aug 2015

      Creative management role. Producers require a rounded knowledge of creating, working to and maintaining a budget, as well as planning and implementing marketing strategy, copywriting and approving publicity materials. The producer is ultimately responsible for selling the show through varied and appropriate mediums. Two particular highlights are:RENT | Edinburgh University Footlights- Core part of the creative team devising and realising the artistic direction- Steered the project in a socially responsible direction through establishing links with local charities- Conceptualised and developed a series of promotional photo-shoots and trailers.- 97% of tickets sold, making it the most commercially successful production in the history of the company.The Lift | Edinburgh University Theatre Company- Developed the implemented the marketing strategy for the production- Set up, created content and monitored social media channels- Tour managed preview shows in London.

    • United Kingdom
    • Entertainment Providers
    • 1 - 100 Employee
    • Marketing Manager
      • Apr 2014 - May 2015

      Elected to the EUTC committee with the responsibility of establishing, developing and maintaining the marketing strategy to agreed company objectives. Liaising with company producers and providing support to their individual show campaigns, whilst leading the increase of marketing message through advertising, digital marketing, distribution and reciprocal support.

    • Entertainments Manager
      • 2013 - Apr 2014

      In charge of organising a number of social events to support the integration of members. Planned and executed the end of year ball for the 300 strong company.

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Customer Service Assistant
      • Jun 2012 - Jul 2014

      Providing award winning customer service at one of the UK’s top retail establishments. Providing award winning customer service at one of the UK’s top retail establishments.

Education

  • CIM | The Chartered Institute of Marketing
    Foundation Certificate in Marketing, Marketing
    2015 - 2016
  • The University of Edinburgh
    Master’s Degree, International Relations
    2012 - 2012

Community

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