Lauren McIsaac
Director of Growth Marketing at StudentUniverse- Claim this Profile
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Bio
Dr. Catherine Pastille
I had the pleasure of working with Lauren throughout the first year of her MBA program both in the classroom and in MBA Consulting projects. She has an intuitive sense of what is needed in a situation, takes the initiative to lead or assist as needed, and can be relied upon to "get the job done." She works as well as an individual contributor as she does with a team, or when leading a team. She actively seeks out mentors and learns quickly and deeply from them, and is likewise ready to mentor others or volunteer whenever she can. I have every confidence that Lauren will continue to be a key contributor to any project or organization she chooses to join in the future.
Dr. Catherine Pastille
I had the pleasure of working with Lauren throughout the first year of her MBA program both in the classroom and in MBA Consulting projects. She has an intuitive sense of what is needed in a situation, takes the initiative to lead or assist as needed, and can be relied upon to "get the job done." She works as well as an individual contributor as she does with a team, or when leading a team. She actively seeks out mentors and learns quickly and deeply from them, and is likewise ready to mentor others or volunteer whenever she can. I have every confidence that Lauren will continue to be a key contributor to any project or organization she chooses to join in the future.
Dr. Catherine Pastille
I had the pleasure of working with Lauren throughout the first year of her MBA program both in the classroom and in MBA Consulting projects. She has an intuitive sense of what is needed in a situation, takes the initiative to lead or assist as needed, and can be relied upon to "get the job done." She works as well as an individual contributor as she does with a team, or when leading a team. She actively seeks out mentors and learns quickly and deeply from them, and is likewise ready to mentor others or volunteer whenever she can. I have every confidence that Lauren will continue to be a key contributor to any project or organization she chooses to join in the future.
Dr. Catherine Pastille
I had the pleasure of working with Lauren throughout the first year of her MBA program both in the classroom and in MBA Consulting projects. She has an intuitive sense of what is needed in a situation, takes the initiative to lead or assist as needed, and can be relied upon to "get the job done." She works as well as an individual contributor as she does with a team, or when leading a team. She actively seeks out mentors and learns quickly and deeply from them, and is likewise ready to mentor others or volunteer whenever she can. I have every confidence that Lauren will continue to be a key contributor to any project or organization she chooses to join in the future.
Experience
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StudentUniverse
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United States
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Software Development
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100 - 200 Employee
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Director of Growth Marketing
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Jun 2022 - Present
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Vantage Deluxe World Travel
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United States
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Travel Arrangements
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100 - 200 Employee
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Director of Product Marketing
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Jun 2019 - Jun 2022
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Product Marketing Manager
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Oct 2017 - Jun 2019
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Candy.com
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United States
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Wholesale
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1 - 100 Employee
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Web Content Manager
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Jul 2017 - Oct 2017
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Grand Circle Corporation
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United States
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Leisure, Travel & Tourism
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700 & Above Employee
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Director of Product Marketing
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May 2016 - Nov 2016
-Managed a team of Product Marketing associates, managing performance and effectively balancing workload-Managed the promotion of 54 international tours by creating consistent, compelling, and accurate marketing materials across web, print, and email for Overseas Adventure Travel -Leveraged digital analytics to continuously read and react to customer engagement-Performed competitive analysis and market research for new product development and enhancements-Partnered with leadership team to identify competitive advantages in an effort to maximize promotions -Managed the creative teams on campaigns to ensure messaging and goals are aligned with output and performance-Conducted training sessions for product changes and launches across sales, customer support and the creative teams
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Product Marketing Manager
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Aug 2014 - May 2016
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Lead Account Manager for Grand Circle Cruise Line
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Sep 2012 - Jul 2014
-Drove the schedule of print and digital promotions, including email campaigns, website projects and videos -Ensured consistency on all promotions by providing clear and accurate direction to all creative teams-Managed, and resolved communication and scheduling issues that arose
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The Newport Daily News
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United States
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Newspaper Publishing
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1 - 100 Employee
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Advertising & Marketing Coordinator
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Jul 2011 - May 2012
-Assisted all departments for marketing and communications, including the preparation and maintenance of media kits, design of print and online house ads, sales flyers and marketing pieces -Managed social media and Constant Contact accounts and developed an online marketplace for additional revenue through the creation of micro-sites for clients -Worked independently, and with a team, to coordinate all Newport Daily News events -Assisted all departments for marketing and communications, including the preparation and maintenance of media kits, design of print and online house ads, sales flyers and marketing pieces -Managed social media and Constant Contact accounts and developed an online marketplace for additional revenue through the creation of micro-sites for clients -Worked independently, and with a team, to coordinate all Newport Daily News events
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Assistant Manager, Installation Department
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Jun 2009 - Jul 2011
-Managed sales leads from initial point of contact to appointment scheduling and technician dispatch -Maintained technician inventory management system -Acted as a liaison between top management and approximately 30 technicians across the US -Fielded customer service calls by troubleshooting alarm issues over the phone and scheduling technician appointments -Managed sales leads from initial point of contact to appointment scheduling and technician dispatch -Maintained technician inventory management system -Acted as a liaison between top management and approximately 30 technicians across the US -Fielded customer service calls by troubleshooting alarm issues over the phone and scheduling technician appointments
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Consulting Intern
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Sep 2010 - Dec 2010
-Developed the business plan for the MBA Consulting Center at Providence College -Provided various consulting services for the Eathfire Institute, the first client of the Consulting Center, including market research, cost saving analysis and the development of a business plan -Organized and executed a fundraiser to benefit the Earthfire Institute -Developed the business plan for the MBA Consulting Center at Providence College -Provided various consulting services for the Eathfire Institute, the first client of the Consulting Center, including market research, cost saving analysis and the development of a business plan -Organized and executed a fundraiser to benefit the Earthfire Institute
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Education
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2009 - 2011
Providence College
Master of Business Administration (M.B.A.), Management, Marketing -
2005 - 2009
Providence College
Bachelor’s Degree, Marketing, Studio Art -
2017 - 2018
University of Massachusetts Lowell
Certificate Program Web Design & Development, Web Design
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