Experience

Crown Aesthetics

• United States
• Medical Equipment Manufacturing
• 100 - 200 Employee

• Brand Manager - SkinPen Precision

  • Sep 2022 - Present

  Promoted to Brand Manager - SkinPen Precision, I am tasked with spearheading the global branding of Crown Aesthetics flagship product, SkinPen, in both the HCP and consumer space.

• Marketing Manager

  • Aug 2018 - Sep 2022

  • Brainstorm and execute creative marketing campaigns and promotions• Manages SkinPen brand for B2B and B2C audiences • Create, manage and implement sales and customer communications including email, website content, press releases, sales presentations and social media• Increases lead generation, brand awareness, and improves product marketing through webinars, blog posts, collateral and customer print pieces• Works with sales management to deliver high-quality leads through effective content campaigns and strong data integrity for contacts• Project manages company initiatives that impact various departments using Asana• Serve as company expert on marketing automation, including segmentation, profiles, lead scoring, and campaign development and execution• Conduct market research on customer requirements, habits, and trends• Develop reporting and dashboards to illustrate marketing results on KPIs• Manage public relations strategy and agency Show less



Campus Labs

• United States
• Higher Education
• 1 - 100 Employee

• Marketing Communications Specialist

  • Aug 2015 - Aug 2018

  • Utilize Salesforce reporting functions to build reports and dashboards • Assist in developing outbound communications strategies • Develop small, targeted campaigns for different states and college groups • Create and manage landing pages for all inbound lead generation activities through Pardot • Manage all OrgSync social media accounts including Facebook, Twitter, Instagram, LinkedIn • Manage new form creation for inbound marketing pieces in Pardot • Manage all pre and post conference and event communications • Manage all webinar promotion and email communication • Identify new opportunities for inbound lead generation • Assist with lead scoring to ensure sales team is targeting highest quality prospects • Ensure data completion and quality for all accounts, contacts, and leads in Salesforce • Assist with creating email communication templates for the sales team • Support the sales team with account and opportunity research • Data mine for new prospects to bring new leads into the marketing funnel • Prepare monthly reports on sales and marketing activities Show less



Lexmark

• United States
• Information Technology & Services
• 700 & Above Employee

• Trade Show and Event Specialist

  • Jun 2013 - Aug 2015

  • Event coordination for approximately 60 external events that Perceptive Software attends each year• Onsite show set up and logistics for approximately 10 large trade shows a year• Secure exhibit space and payment have been made for each show • Organize booth staff and attendees travel and marketing needs• Work with external exhibitor company to decide on new booth configurations while staying within budge• Secure the exhibitor kit and coordinate all aspects of on-site needs for a successful event• Work with internal IT department to secure PC’s to ship to show with the proper software installed• Maintain inventory of booth properties to ensure correct properties are sent to each event• Coordinate onsite meetings between Perceptive Software’s prospects and executive teams Show less

• Marketing Associate

  • May 2011 - Aug 2015



Cerner Corporation

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Velocity Consultant

  • Sep 2010 - May 2011

  •Responsible for the installation of Cerner LightHouse solution- build NHIQM "Core Measures" at hospitals for the following Meaningful Use Core Measures: AMI, Heart Failure, Children's Asthma Care, Pneumonia, Stroke, SCIP, VTE, and Surgical HOP. •Contact for the client’s solution troubleshooting and consulation. •Consult on design, build, and trouble-shooting within the appropriate tools used by project team/solution •Establish and maintain relationships at the appropriate level between Cerner and client in order to provide appropriate escalation of issues and solution benefits •Effectively communicate status updates of tasks and project plans to appropriate client and Cerner project team members Show less