Lauren Holloway

Manager, Marketing & PR at The Garage In
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Contact Information
us****@****om
(386) 825-5501
Location
Orlando, Florida, United States, US

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Manager, Marketing & PR
      • May 2022 - Present

      Orlando, Florida, United States

    • Founder, Organic Marketing Manager and Content Creation Specialist
      • Mar 2020 - Present

      Orlando, Florida, United States · Founded the Florida Lifestyle Blog “Sunshine and Key Lime Blog” under my company name Wildmay Productions, LLC, which shares food, things to do in Florida and lifestyle. · Markets blog across Instagram and Tik Tok. · Designs graphics and visual content and shoots and edits photography. · Develops partnerships with brands and other bloggers in terms of collaborations. Featured in Narcity USA, Visit Orlando, Love FL, and Secret Miami.

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Marketing Producer & Social Media Specialist
      • Sep 2020 - May 2022

      Orlando, Florida, United States · Generated brand awareness, brand engagement, and organic traffic, using metrics and analytics to measure results, under the supervision of the Marketing Director and in coordination with the Executive Director and the Director of Admissions. · Managed and organized expo and trade show appearances as well as on-campus events in an effort to grow in-person interest and brand awareness. Handled events from start to finish, including registration, branded merchandise conception, and… Show more · Generated brand awareness, brand engagement, and organic traffic, using metrics and analytics to measure results, under the supervision of the Marketing Director and in coordination with the Executive Director and the Director of Admissions. · Managed and organized expo and trade show appearances as well as on-campus events in an effort to grow in-person interest and brand awareness. Handled events from start to finish, including registration, branded merchandise conception, and procurement, as well as event presence and coordination. · Created and released original content that engaged potential students for each program in various media types: website content (press releases, news, and content updates), social media posts, email marketing, text marketing, and video marketing. · Curated a photo and video asset library for use in Campus promotional materials that included campus and class photos, student projects, testimonials, and more. · Oversaw growth in email open rate percentage from 3-4% at the time of position start to 10+% upon departure. Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Customer Service Staff
      • Nov 2006 - Nov 2021

      Orlando, Florida Area Facilitated job duties for cashiers and baggers. Ensured company brand, standards, and customer satisfaction is top priority. Experienced cash handler entrusted with upwards of $40,000 at a time while opening and closing the store.

    • Business Development Manager
      • Oct 2020 - Dec 2020

      Orlando, Florida, United States · Launched the brand on Tik Tok, Instagram, Pinterest, and Facebook and achieved 5,600+ Tik Tok followers between November 1st and the end of December. · Created multiple Viral videos on Tik Tok marketing the comfortable Disney ear product ranging from 30k-200k+ views. · Grew Instagram account to 800 engaged organic Instagram followers. · Achieved 100 sales between November 1st launch and end of December with only 3 products available for purchase in the shop. · Recruited… Show more · Launched the brand on Tik Tok, Instagram, Pinterest, and Facebook and achieved 5,600+ Tik Tok followers between November 1st and the end of December. · Created multiple Viral videos on Tik Tok marketing the comfortable Disney ear product ranging from 30k-200k+ views. · Grew Instagram account to 800 engaged organic Instagram followers. · Achieved 100 sales between November 1st launch and end of December with only 3 products available for purchase in the shop. · Recruited Influencers to market the product in which we kept track of collaboration status with the influencer spreadsheet and calendar I created. Show less

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Digital Marketing Project Manager
      • Mar 2019 - Jul 2020

      Orlando, Florida Area · Responsible for website management on WordPress pages including editing landing pages at client request. · Created digital content including by not limited to marketing emails and drip campaigns, text marketing, blog posts, and social media communications and content including social media advertising. · Developed new marketing strategies, ideas, and campaigns and reported the success of campaigns to clients. · Produced video campaigns for social media marketing from initial… Show more · Responsible for website management on WordPress pages including editing landing pages at client request. · Created digital content including by not limited to marketing emails and drip campaigns, text marketing, blog posts, and social media communications and content including social media advertising. · Developed new marketing strategies, ideas, and campaigns and reported the success of campaigns to clients. · Produced video campaigns for social media marketing from initial script creation to production. Show less

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Social Media Manager - Twitter
      • Feb 2018 - Apr 2019

      Orlando, Florida Area · Managed GHNI’s Twitter account through the Hootsuite program, creating daily content emphasizing GHNI’s mission and created awareness of the work being done in Africa, Asia, and the Middle East. · Created promotional videos using existing footage to showcase GHNI’s work.

    • United States
    • Advertising Services
    • Event Coordinator - Taste for Learning
      • Mar 2019 - Mar 2019

      Orlando, Florida Area Created social media content bringing awareness to the event. Actively worked with local businesses through sponsorship and donation opportunities. Responsible for sponsorship and vendor follow up.

    • United States
    • Retail
    • 700 & Above Employee
    • Assistant Producer
      • Aug 2015 - Mar 2019

      Tampa/St. Petersburg, Florida Area · Served as liaison between all live show departments to prepare and execute shows. · Collaborated with hosts, guests, and production staff to build and sustain HSN's goals and brand. · Created social media posts on host pages in order to draw viewers to live shows.

    • Key Production Assistant - Pro Bowl
      • Jan 2018 - Jan 2018

      Orlando, Florida Area Assisted on their Virtual Reality, Flag Football and Sound FX teams. Seamlessly transitioned from team to team assisting with event logs, equipment and media runs and game coverage.

    • Production Assistant, America's Got Talent (Season 10, Season 13)
      • Nov 2014 - Nov 2017

      Orlando, Florida Area, Tampa, Florida Area Worked crowd control and registration areas during production during Season 10 and Season 13's casting calls in Orlando and Tampa, FL.

    • United States
    • Broadcast Media Production and Distribution
    • 300 - 400 Employee
    • Production Associate
      • May 2013 - May 2015

      Orlando, Florida Area Supported all aspects of production within the instructional and original programming departments. Conducted show research and produced small packages with editors. Assisted in production of content for international channels such as Golf Channel Japan.

    • United States
    • Movies, Videos, and Sound
    • 1 - 100 Employee
    • Production Assistant, Family Feud Casting
      • Jan 2014 - Jan 2014

      Tampa/St. Petersburg, Florida Area Maintained crowd control and registration during the Tampa, FL auditions of Family Feud.

    • Casting Assistant, "A Hero's Welcome" Budweiser Commercial
      • Jan 2014 - Jan 2014

      Winter Park, FL Managed roughly 220 extras and ensured all were checked in, filled out the appropriate paperwork, positioned where needed on set, and properly checked out at the end of commercial shoot.

    • United States
    • Entertainment
    • 1 - 100 Employee
    • Production Assistant - Walmart Promotion Commericals
      • Sep 2013 - Dec 2013

      Tampa/St. Petersburg, Florida Area Completed production paperwork according to protocol and worked hand in hand with the producer on the shoot.

    • Production Coordinator, Music Video
      • Nov 2013 - Nov 2013

      Orlando, Florida Area Assisted with crew needs, maintained production budget, created call sheets and ensured a smooth production during "A Day To Remember's Right Back At It Again" shoot.

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Production Assistant, Halo Awards Season 5
      • Oct 2013 - Oct 2013

      Naples, Florida Area Maintained crowd control and ensured celebrity guest was comfortable at all times. Assisted with Releases and set up and break down of gear during production.

    • Media Production
    • 1 - 100 Employee
    • Intern
      • Mar 2013 - May 2013

      Tampa/St. Petersburg, Florida Area Assisted with footage logs, graphics design and various other tasks on a day to day basis.

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Intern to Patrick Wachsberger
      • May 2011 - 2012

      Cannes, France Supported the CEO during the Cannes film festival and assisted with tasks including front desk operations, client check in and hosting. Briefed clients prior to meeting with executive staff.

    • Production Assistant
      • Oct 2011 - Dec 2011

      Clearwater, FL Supported production office staff throughout pre-production and production of film shoot. Secured contracts with various companies for product placement within the film. Assisted with many set and office runs as well as talent pick up and drop off.

    • Broadcast Media Production and Distribution
    • 500 - 600 Employee
    • Production Assistant, House Hunters International
      • Sep 2011 - Sep 2011

      Tampa/St. Petersburg, Florida Area

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Production Assistant, The Voice Season 2 Auditions
      • Aug 2011 - Aug 2011

      Orlando, Florida Area

Education

  • University of Tampa
    Bachelor's degree, Film/Video and Photographic Arts
    2009 - 2013

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