Lauren Lazarnick
Sales Director - Spa & Resort at Feelgoodz- Claim this Profile
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Topline Score
Bio
Joyce Thomas
Lauren is dependable,creative,works extremely well with the public! Always ready to work with fresh new outlooks in marketing!
Joyce Thomas
Lauren is dependable,creative,works extremely well with the public! Always ready to work with fresh new outlooks in marketing!
Joyce Thomas
Lauren is dependable,creative,works extremely well with the public! Always ready to work with fresh new outlooks in marketing!
Joyce Thomas
Lauren is dependable,creative,works extremely well with the public! Always ready to work with fresh new outlooks in marketing!
Experience
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Feelgoodz
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Sales Director - Spa & Resort
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Sep 2022 - Present
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Okabashi Brands, Inc.
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United States
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Consumer Goods
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1 - 100 Employee
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International Sales Director
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May 2018 - Sep 2022
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Oka-B
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Director of Sales
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Apr 2013 - Sep 2022
- Manage a territory worldwide. - Sell to med spas, spas and hotel chains such as St. Regis, Hyatt, Four Seasons, Westin and Starwood Hotels and Resorts domestically and internationally. - Develop strategic business plans and forecast to meet sales goals and expand product demand.- Maintain and grow territory by increasing sales 15% through sales calls, trade shows and prospecting. - Track sales and trends on a monthly basis by region to prepare forecasts, quota targets, business plans and growth strategies. - Led the sales team in growing existing customer base by an average of 200 new accounts. - Met and exceeded monthly sales goals by an average of 15% above quota 70% of the time in a growing regional and global territory.- Assisted with brand and product development.
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Sales / Customer Service Manager
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Aug 2010 - Mar 2013
- Head of sales and customer service to over 800 retail customers for a rapidly growing manufacturer of women’s apparel. - Represented as Team Leader. Shared ideas and collaborated with teams to develop action plans and initiatives to help drive success. - Worked closely and directly with buyers to select an assortment catering specifically to their needs- Lead the facilitation of internal logistics and fulfillment process to major chains such as Dillard’s, Cracker Barrel and Christopher & Banks. - Attended trade shows and networking events to cultivate relationships with new and existing customers - Managed independent sales reps and agency groups nationwide.
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Designer / Sales Manager
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Jun 2008 - Jul 2010
- Primary individual in selling the product and opening new accounts in all major buying markets including college bookstores, department stores and boutiques, as well as in house. - Responsible for preparing product from conception to final stages, in every aspect for mass market, including creating accurate flat sketches and technical illustrations. - Researched trends for line production; translating into the creation of new designs, fabrics and concepts. - Executed fabric development, as well as approved lab dips and color standards for suppliers.
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Assistant Designer
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Oct 2006 - May 2008
- Quarterly forecasted styles for the line development to ensure both design and pricing were competitive with industry standards. - Completed fabric development, sample yardage and trim orders, as well as approved lab dips and color standards for suppliers. - Assisted in drawing and modifying technical illustrations using various CAD programs (Adobe Photoshop and Illustrator) to prepare technical packets and compile templates for seasonal collections. - Quarterly forecasted styles for the line development to ensure both design and pricing were competitive with industry standards. - Completed fabric development, sample yardage and trim orders, as well as approved lab dips and color standards for suppliers. - Assisted in drawing and modifying technical illustrations using various CAD programs (Adobe Photoshop and Illustrator) to prepare technical packets and compile templates for seasonal collections.
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Buyer / Assistant Manager
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Jun 2004 - Sep 2006
- Buyer for women’s and junior’s apparel, and accessories. - Responsible for managing the ‘open to buy’ books.- Monthly forecasted trends to maximize sales and meet industry standards.- Built and maintained strong relationships with manufacturers and customers.- In charge of visual merchandising. - Responsible for hiring, training and evaluating employees. - Buyer for women’s and junior’s apparel, and accessories. - Responsible for managing the ‘open to buy’ books.- Monthly forecasted trends to maximize sales and meet industry standards.- Built and maintained strong relationships with manufacturers and customers.- In charge of visual merchandising. - Responsible for hiring, training and evaluating employees.
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Education
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Savannah College of Art and Design
Bachelor of Fine Arts, Fashion Design