Lauren Lazarnick

Sales Director - Spa & Resort at Feelgoodz
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Location
Atlanta Metropolitan Area, US

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Joyce Thomas

Lauren is dependable,creative,works extremely well with the public! Always ready to work with fresh new outlooks in marketing!

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Experience

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Sales Director - Spa & Resort
      • Sep 2022 - Present

    • United States
    • Consumer Goods
    • 1 - 100 Employee
    • International Sales Director
      • May 2018 - Sep 2022

    • Egypt
    • Textile Manufacturing
    • Director of Sales
      • Apr 2013 - Sep 2022

      - Manage a territory worldwide. - Sell to med spas, spas and hotel chains such as St. Regis, Hyatt, Four Seasons, Westin and Starwood Hotels and Resorts domestically and internationally. - Develop strategic business plans and forecast to meet sales goals and expand product demand.- Maintain and grow territory by increasing sales 15% through sales calls, trade shows and prospecting. - Track sales and trends on a monthly basis by region to prepare forecasts, quota targets, business plans and growth strategies. - Led the sales team in growing existing customer base by an average of 200 new accounts. - Met and exceeded monthly sales goals by an average of 15% above quota 70% of the time in a growing regional and global territory.- Assisted with brand and product development.

    • United States
    • Medical Practices
    • Sales / Customer Service Manager
      • Aug 2010 - Mar 2013

      - Head of sales and customer service to over 800 retail customers for a rapidly growing manufacturer of women’s apparel. - Represented as Team Leader. Shared ideas and collaborated with teams to develop action plans and initiatives to help drive success. - Worked closely and directly with buyers to select an assortment catering specifically to their needs- Lead the facilitation of internal logistics and fulfillment process to major chains such as Dillard’s, Cracker Barrel and Christopher & Banks. - Attended trade shows and networking events to cultivate relationships with new and existing customers - Managed independent sales reps and agency groups nationwide.

    • Designer / Sales Manager
      • Jun 2008 - Jul 2010

      - Primary individual in selling the product and opening new accounts in all major buying markets including college bookstores, department stores and boutiques, as well as in house. - Responsible for preparing product from conception to final stages, in every aspect for mass market, including creating accurate flat sketches and technical illustrations. - Researched trends for line production; translating into the creation of new designs, fabrics and concepts. - Executed fabric development, as well as approved lab dips and color standards for suppliers.

    • Assistant Designer
      • Oct 2006 - May 2008

      - Quarterly forecasted styles for the line development to ensure both design and pricing were competitive with industry standards. - Completed fabric development, sample yardage and trim orders, as well as approved lab dips and color standards for suppliers. - Assisted in drawing and modifying technical illustrations using various CAD programs (Adobe Photoshop and Illustrator) to prepare technical packets and compile templates for seasonal collections. - Quarterly forecasted styles for the line development to ensure both design and pricing were competitive with industry standards. - Completed fabric development, sample yardage and trim orders, as well as approved lab dips and color standards for suppliers. - Assisted in drawing and modifying technical illustrations using various CAD programs (Adobe Photoshop and Illustrator) to prepare technical packets and compile templates for seasonal collections.

    • 1 - 100 Employee
    • Buyer / Assistant Manager
      • Jun 2004 - Sep 2006

      - Buyer for women’s and junior’s apparel, and accessories. - Responsible for managing the ‘open to buy’ books.- Monthly forecasted trends to maximize sales and meet industry standards.- Built and maintained strong relationships with manufacturers and customers.- In charge of visual merchandising. - Responsible for hiring, training and evaluating employees. - Buyer for women’s and junior’s apparel, and accessories. - Responsible for managing the ‘open to buy’ books.- Monthly forecasted trends to maximize sales and meet industry standards.- Built and maintained strong relationships with manufacturers and customers.- In charge of visual merchandising. - Responsible for hiring, training and evaluating employees.

Education

  • Savannah College of Art and Design
    Bachelor of Fine Arts, Fashion Design
    1998 - 2002

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