Experience

Hartman Executive Advisors

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing Director

  • Jul 2022 - Present

  Timonium, Maryland, United States Hartman Executive Advisors is a strategic business and technology leadership firm. Since 2004, we've provided 100% unbiased leadership and advisory services for clients' business and technology needs. Responsibilities include: • Develop comprehensive digital marketing strategies for brand awareness, engagement, and lead generation. • Oversee SEO, SEM, social media, content, email, and CRO in digital marketing campaigns. • Collaborate with teams to align digital efforts with… Show more Hartman Executive Advisors is a strategic business and technology leadership firm. Since 2004, we've provided 100% unbiased leadership and advisory services for clients' business and technology needs. Responsibilities include: • Develop comprehensive digital marketing strategies for brand awareness, engagement, and lead generation. • Oversee SEO, SEM, social media, content, email, and CRO in digital marketing campaigns. • Collaborate with teams to align digital efforts with business objectives. • Monitor KPIs, analyze campaign effectiveness, and provide actionable insights. • Stay updated on emerging digital trends, best practices, and search engine algorithms. • Implement and manage CRM systems for lead optimization, tracking, and nurturing. • Build and maintain HubSpot workflows for streamlined campaigns. • Manage online presence through website and social media channels. • Collaborate with vendors and agencies for design, content, and advertising. • Demonstrate strong project management skills and meet deadlines. • Thrive in a fast-paced, ever-changing digital marketing landscape. • Develop innovative strategies using creative thinking and problem-solving. • Utilize web analytics for performance measurement and insights. • Configure HubSpot for marketing, sales, and CRM alignment. • Manage user accounts, permissions, and security in HubSpot. • Automate marketing and sales processes through workflows. • Optimize lead nurturing and email campaigns in HubSpot. • Analyze campaign performance and customer engagement with HubSpot analytics. • Provide training and support on HubSpot functionalities. • Integrate third-party apps for data synchronization and reporting. • Conduct regular audits for data integrity and compliance. • Maintain a content calendar for engaging content across formats. • Oversee the creation of high-quality content. Show less



Chesapeake Electric

• United States
• Consumer Services
• 1 - 100 Employee

• Director of Marketing & Operations

  • Jan 2022 - Jul 2022

  Annapolis, Maryland, United States In this role, I lead our operational departments to help them achieve our growth goals while working to foster a collaborative environment. • Works collaboratively across teams to design, develop and/or improve operating systems, processes, procedures that improve the overall efficiency of the company and align with Chesapeake Electric’s values and mission • Serves as a strategic thought partner and leader for Chesapeake Electric’s Operations teams while working cross functionally to… Show more In this role, I lead our operational departments to help them achieve our growth goals while working to foster a collaborative environment. • Works collaboratively across teams to design, develop and/or improve operating systems, processes, procedures that improve the overall efficiency of the company and align with Chesapeake Electric’s values and mission • Serves as a strategic thought partner and leader for Chesapeake Electric’s Operations teams while working cross functionally to develop and enhance partnerships between teams • Leads the development and review cadence for operational measurement, from top of the house KPIs (in conjunction with Finance/others) to SLAs and business performance. • Ensures strong execution across the Leadership Team in accordance with the strategic plan and drive strong cross-team systems • Provides the infrastructure to ensure all other teams are able to do their best work and support company growth • Drives operational excellence across the organization, implementing and managing systems and processes that improve capacity, transparency, effectiveness, communication, and ease across the organization as it grows in size and complexity • Acts as a trusted member and partner to the leadership team by providing value-added strategic insight, counsel, and management support • Serves as C-suite partner who can advise us on all the things we’re missing as we scale and identify potential gaps in process and systems • Reviews the financial results of all operations, comparing them with the company’s objectives and taking appropriate measures to correct unsatisfactory performance and results. • Works with the CEO, and other executives to establish short-term objectives and long-range goals, and related plans and policies. • Evaluate performance by analyzing and interpreting data and metrics. • Leads employees to encourage maximum performance and dedication. • Performs other related duties to benefit the mission of the organization.

• Marketing Manager

  • Mar 2021 - Jan 2022

  Annapolis, Maryland, United States Objectives of this Role -Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments -Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration -Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies -Create, maintain, and conduct analytics reporting across multiple platforms and… Show more Objectives of this Role -Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments -Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration -Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies -Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics -Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics. Daily and Monthly Responsibilities -Working in partnership with the marketing agency team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, social, and video assets -Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels -Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support -Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads -Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly -Present ideas and final deliverables to internal and external teams, and communicate with executive leaders about marketing programs, strategies, and budgets



TSL Marketing

• United States
• Advertising Services
• 100 - 200 Employee

• Director, Marketing Services and Events

  • Jan 2018 - Mar 2021

  Columbia, Maryland This position involves the autonomous handling of a campaign from beginning to end; ensure that the campaign is completed on time, on budget and, on target while reaching the highest possible level of client satisfaction. Principal Responsibilities: • Interviewing and hiring consultation for new personnel • Oversight and Training of Program Managers and their team members to ensure productivity is met while ensuring quality oversight • Program preparation and set-up for… Show more This position involves the autonomous handling of a campaign from beginning to end; ensure that the campaign is completed on time, on budget and, on target while reaching the highest possible level of client satisfaction. Principal Responsibilities: • Interviewing and hiring consultation for new personnel • Oversight and Training of Program Managers and their team members to ensure productivity is met while ensuring quality oversight • Program preparation and set-up for execution -Campaign tactic types: lead generation, lead nurture/progression, Inbound Marketing, email marketing, SEO, Website creation/re-design, whitepaper creation, collateral creation, brand consultation, etc. • Daily CRM, collaboration software, and online program management software use • Execute programs according to program transfer and TSL SOPs/ Quality Standards • Creation and management of monthly incentive and event calendars • Planning, coordination, and execution of corporate events • Communication and reporting to clients assuring high quality experience • Expand knowledge of program management team and client satisfaction • Account Management • Creation and oversight of company environmental policies • Development of new team training processes and procedures • Training and oversight of new management personnel • Management of business development team (15+ members) and program management team (2+ members). • Planning, Coordination and Execution of Internal and Client Events • Organization of webinars and trade show events

• Senior Marketing Program Manager and Event Manager

  • Apr 2013 - Jan 2018

  Columbia, Maryland This position involves the autonomous handling of a campaign from beginning to end; ensure that the campaign is completed on time, on budget and, on target while reaching the highest possible level of client satisfaction. Principal Responsibilities: • Interviewing and hiring consultation for new personnel • Oversight and Training of Program Managers and their team members to ensure productivity is met while ensuring quality oversight • Program preparation and set-up for… Show more This position involves the autonomous handling of a campaign from beginning to end; ensure that the campaign is completed on time, on budget and, on target while reaching the highest possible level of client satisfaction. Principal Responsibilities: • Interviewing and hiring consultation for new personnel • Oversight and Training of Program Managers and their team members to ensure productivity is met while ensuring quality oversight • Program preparation and set-up for execution -Campaign tactic types: lead generation, lead nurture/progression, Inbound Marketing, email marketing, SEO, Website creation/re-design, whitepaper creation, collateral creation, brand consultation, etc. • Daily CRM, collaboration software, and online program management software use • Execute programs according to program transfer and TSL SOPs/ Quality Standards • Creation and management of monthly incentive and event calendars • Planning, coordination, and execution of corporate events • Communication and reporting to clients assuring high quality experience • Expand knowledge of program management team and client satisfaction • Account Management • Creation and oversight of company environmental policies • Development of new team training processes and procedures • Training and oversight of new management personnel • Management of business development team (15+ members) and program management team (2+ members). • Planning, Coordination and Execution of Internal and Client Events

• Program manager

  • Apr 2012 - Apr 2013

  Columbia, Maryland This position involves the autonomous handling of a campaign from beginning to end; ensure that the campaign is completed on time, on target while reaching the highest possible level of client satisfaction. Principal Responsibilities 1. Program preparation and set-up for execution 2. Execute programs according to program transfer and TSL SOPs/ Quality Standards 3. Communication and reporting to clients assuring high quality experience. 4. Expand knowledge of program… Show more This position involves the autonomous handling of a campaign from beginning to end; ensure that the campaign is completed on time, on target while reaching the highest possible level of client satisfaction. Principal Responsibilities 1. Program preparation and set-up for execution 2. Execute programs according to program transfer and TSL SOPs/ Quality Standards 3. Communication and reporting to clients assuring high quality experience. 4. Expand knowledge of program management and client satisfaction 5. Account Management 6. Management of business development team (15+ members)

• Assistant Program Manager

  • Feb 2011 - Apr 2012

  8840 Standford Blvd, Columbia, MD - Program preparation and execution with minimal oversight - Management of business development team (5-10 members) - Communication and reporting to client ensuring high quality - Ensure client satisfaction - Execute programs according to program transfer and TSL SOPs/ Quality Standards

• Business Development Specialist

  • Sep 2010 - Feb 2011

  Columbia, Maryland Business Development Specialist’s job entails contacting potential customers through telephone. The main duty of a BDS is to persuade the prospect companies to learn more about the client’s products and services. A BDS’s daily activities include describing the client product benefits and present special offers; convincing them for a sales representative visit or to schedule a follow-up call; collecting the information about the prospects and document them; entering the prospect details into… Show more Business Development Specialist’s job entails contacting potential customers through telephone. The main duty of a BDS is to persuade the prospect companies to learn more about the client’s products and services. A BDS’s daily activities include describing the client product benefits and present special offers; convincing them for a sales representative visit or to schedule a follow-up call; collecting the information about the prospects and document them; entering the prospect details into computer database, including appointment dates or calls.