Lauren Reilly

Senior Digital Brand Manager at Quiverr
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Contact Information
us****@****om
(386) 825-5501
Location
Hoboken, New Jersey, United States, US

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Experience

    • United States
    • Retail
    • 1 - 100 Employee
    • Senior Digital Brand Manager
      • Apr 2022 - Present

    • Digital Brand Manager
      • Jun 2021 - Apr 2022

    • United States
    • Retail
    • 700 & Above Employee
    • Category Lead, Prestige Cosmetics and Beauty Tech at Walmart.com
      • Nov 2018 - Feb 2021

      - Responsible for category business development including prospecting, negotiations, onboarding, brand strategy, and relationship management.- Managed category P&L by analyzing drivers of revenue, profitability, pricing, and developing category-wide strategies to overdeliver on KPI goals.- Developed and executed strategic category initiatives and problem-solving frameworks utilized by cross-functional partners.- Led the launch of exclusive products from ideation to site strategy, including cross-functional forecasting and planning.- Leveraged data analytics to understand customer behavior, category insights, and industry trends to improve user experienceand inform marketing decisions, including social media, affiliate content, and email marketing.- Improved website conversion based on site metrics, industry best practices, customer data, and the competitive landscape. - Analyzed weekly marketing performance metrics to enhance our external footprint and evaluate opportunities for growth.- Optimized inventory and fulfillment performance, demand planning, and sales forecasting for owned, dropship, and marketplace channels. - Led the training, onboarding, and professional development of one direct report.

    • Category Specialist, Prestige Cosmetics and Beauty Tech at Walmart.com
      • Aug 2017 - Nov 2018

      - Managed the negotiations, onboarding, supplier service, and marketing strategy for 26 beauty brands.- Executer and team lead for the Jet.com Premium Beauty experience and marketing initiatives.- Exceeded sales KPIs and profitability targets within the Premium Cosmetics and Beauty Tech categories.- Creation and continued upkeep of the financial reporting structure for the Premium Beauty category.

    • Retail
    • 200 - 300 Employee
    • Category Specialist, Health & Beauty at Jet.com
      • Mar 2016 - Aug 2017

      - Responsible for the assortment, curation, and discoverability of the Health and Beauty categories.- Managed the onboarding, integration, supplier service, and day-to-day operations for 20 beauty brands.- Improved customer experience by controlling data quality, attribution, and navigation.- Streamlined and implemented a process to improve site search capabilities and results across the beauty category.

    • Associate, Partner Operations - Small Business
      • Nov 2015 - Mar 2016

      - Responsible for onboarding and managing marketplace vendors to help build Jet's third-party marketplace business within the first 6 months of the public launch.- Fielded questions and solved partner issues on the customer service partner hotline.- Developed and implemented a teamwide process to track and orchestrate communications with vendors on KPIs.- Communicated across all departments to troubleshoot and solve site issues within a fast-paced environment.

    • United States
    • Insurance
    • 700 & Above Employee
    • Insurance Specialist
      • Jun 2014 - Nov 2015

      - Responsible for creating, servicing, and maintaining the casualty insurance programs of multinational corporations ranging up to $200M in limits. - Analyze and interpret quantitative client exposure and loss data to determine current data trends and insurance program needs. • Manage and record client and carrier communications in workflow systems to ensure timely follow up and review by client team. • Research and compile current industry trend data to deliver to the client and internal client team. • Build and maintain relationships with multinational and diverse client teams to provide timely and proactive customer service. • Development of over 50 client data reports and presentations using financial modeling, web analytics, and risk analysis tools.

    • United States
    • Insurance
    • 1 - 100 Employee
    • Intern
      • Jun 2013 - Aug 2013

      - Completed initial review of client insurance policies for use by partners.- Compiled client data to assist the partners in review and analysis of the client’s insurance needs. - Completed initial review of client insurance policies for use by partners.- Compiled client data to assist the partners in review and analysis of the client’s insurance needs.

Education

  • James Madison University
    Bachelor of Business Administration (B.B.A.), Finance, General
    2010 - 2014

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