Lauren Reilly
Senior Digital Brand Manager at Quiverr- Claim this Profile
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Bio
Experience
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Quiverr
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United States
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Retail
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1 - 100 Employee
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Senior Digital Brand Manager
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Apr 2022 - Present
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Digital Brand Manager
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Jun 2021 - Apr 2022
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Walmart
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United States
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Retail
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700 & Above Employee
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Category Lead, Prestige Cosmetics and Beauty Tech at Walmart.com
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Nov 2018 - Feb 2021
- Responsible for category business development including prospecting, negotiations, onboarding, brand strategy, and relationship management.- Managed category P&L by analyzing drivers of revenue, profitability, pricing, and developing category-wide strategies to overdeliver on KPI goals.- Developed and executed strategic category initiatives and problem-solving frameworks utilized by cross-functional partners.- Led the launch of exclusive products from ideation to site strategy, including cross-functional forecasting and planning.- Leveraged data analytics to understand customer behavior, category insights, and industry trends to improve user experienceand inform marketing decisions, including social media, affiliate content, and email marketing.- Improved website conversion based on site metrics, industry best practices, customer data, and the competitive landscape. - Analyzed weekly marketing performance metrics to enhance our external footprint and evaluate opportunities for growth.- Optimized inventory and fulfillment performance, demand planning, and sales forecasting for owned, dropship, and marketplace channels. - Led the training, onboarding, and professional development of one direct report.
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Category Specialist, Prestige Cosmetics and Beauty Tech at Walmart.com
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Aug 2017 - Nov 2018
- Managed the negotiations, onboarding, supplier service, and marketing strategy for 26 beauty brands.- Executer and team lead for the Jet.com Premium Beauty experience and marketing initiatives.- Exceeded sales KPIs and profitability targets within the Premium Cosmetics and Beauty Tech categories.- Creation and continued upkeep of the financial reporting structure for the Premium Beauty category.
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Jet
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Retail
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200 - 300 Employee
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Category Specialist, Health & Beauty at Jet.com
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Mar 2016 - Aug 2017
- Responsible for the assortment, curation, and discoverability of the Health and Beauty categories.- Managed the onboarding, integration, supplier service, and day-to-day operations for 20 beauty brands.- Improved customer experience by controlling data quality, attribution, and navigation.- Streamlined and implemented a process to improve site search capabilities and results across the beauty category.
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Associate, Partner Operations - Small Business
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Nov 2015 - Mar 2016
- Responsible for onboarding and managing marketplace vendors to help build Jet's third-party marketplace business within the first 6 months of the public launch.- Fielded questions and solved partner issues on the customer service partner hotline.- Developed and implemented a teamwide process to track and orchestrate communications with vendors on KPIs.- Communicated across all departments to troubleshoot and solve site issues within a fast-paced environment.
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Marsh
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United States
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Insurance
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700 & Above Employee
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Insurance Specialist
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Jun 2014 - Nov 2015
- Responsible for creating, servicing, and maintaining the casualty insurance programs of multinational corporations ranging up to $200M in limits. - Analyze and interpret quantitative client exposure and loss data to determine current data trends and insurance program needs. • Manage and record client and carrier communications in workflow systems to ensure timely follow up and review by client team. • Research and compile current industry trend data to deliver to the client and internal client team. • Build and maintain relationships with multinational and diverse client teams to provide timely and proactive customer service. • Development of over 50 client data reports and presentations using financial modeling, web analytics, and risk analysis tools.
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BLADES, CROUT & PROULX,LLC
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United States
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Insurance
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1 - 100 Employee
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Intern
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Jun 2013 - Aug 2013
- Completed initial review of client insurance policies for use by partners.- Compiled client data to assist the partners in review and analysis of the client’s insurance needs. - Completed initial review of client insurance policies for use by partners.- Compiled client data to assist the partners in review and analysis of the client’s insurance needs.
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Education
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James Madison University
Bachelor of Business Administration (B.B.A.), Finance, General