Experience

bread & Butter

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Director, Travel

  • Jun 2021 - Present

  Leading the West Coast travel teams Leading the West Coast travel teams



CBDfx

• United States
• Retail Health and Personal Care Products
• 1 - 100 Employee

• Senior Public Relations Manager

  • Nov 2020 - Jun 2021

  Led PR efforts for the leading CBD brand, securing local and national coverage, affiliate marketing, brand partnerships, in-person and virtual industry events and brand sponsorships. Led PR efforts for the leading CBD brand, securing local and national coverage, affiliate marketing, brand partnerships, in-person and virtual industry events and brand sponsorships.



Kombucha Brewers International

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Public Relations Communications Manager

  • Sep 2020 - Nov 2020

  Kombucha Brewers International is a non profit trade association of commercial kombucha brewers committed to protecting and promoting commercial kombucha brewers around the world. -Launched consumer education PR strategy, inclusive of high-level campaigns, 6-month social media strategy, events and digital marketing campaigns to raise consumer awareness of kombucha and its benefits. -Led B2B PR and marketing strategy for KBI member retention and expansion. Created advertising deck and media kit, e-newsletter campaigns, social media strategy, website development, data surveys and analytics, and educational webinars. -Spoke on expert panels at annual international industry event and led member webinar on PR & Marketing. -Led social & digital media strategy and organically increased Instagram following by 300+ new followers in two months. Show less



Quinn PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Supervisor

  • Jan 2019 - Apr 2020

  Led client accounts and creative strategy, serving as day-to-day contact while managing multiple direct reports in NYC and LA.Throughout tenure at Quinn, clients included: --Travel/Hospitality: VisitLEX (Lexington, KY CVB), W Retreat & Spa - Vieques Island, Casa de Uco Vineyards & Wine Resort, Hotel Indigo Lower East Side, The William Vale, The Moorings Village (Charlestowne hotels), Los Suenos Marriott Ocean & Golf Resort, Costa Rica Marriott San Jose, Sheraton Puerto Rico Hotel & Casino, Hilton Playa del Carmen, Hyatt Ziva Cancun, Panama Jack Cancun, Panama Jack Playa del Carmen, Hilton New Orleans Riverside, Hilton Chicago, Hilton Chicago O'Hare, LEGOLAND Discovery Centers Northeast, EL AL Israel Airlines--Food & Beverage / CPG: Wheatley Vodka (from Buffalo Trace Distillery), Barton 1792 bourbon, Grain & Cane Bar & Restaurant--Nonprofit: Polished Man--Chair of Quinn's Social Media Committee: Managed team seven colleagues, created integrated social strategies and campaigns, engaged audience and expanded visibility for the brand across all platforms and website blog.--Chair of Quinn's Meetings Task Force: Led trendspotting and creative strategies for the agency's meetings-focused clients--Chair of Quinn's Philanthropy Committee: Planned and spearheaded fundraisers and mission-driven projects for staff to give back to the community Show less

• Senior Account Executive

  • Jul 2017 - Dec 2019

  Serves as the day-to-day contact for client accounts, creatively discovering the perfect combination and collaboration of imaginative ideas and strategic solutions to elevate clients while expanding their brand identities and pushing them forward.

• Account Executive

  • Aug 2016 - Jul 2017

• Assistant Account Executive

  • Aug 2015 - Aug 2016

• Account Assistant

  • Feb 2015 - Aug 2015

  -Responsible for clipping media coverage for all account teams, researching circulation and calculating ad value while streamlining processes and maintaining brand consistency. -Tracking firm coverage to establish trends and serving on the Social Media Committee, creating campaigns, engaging audience and expanding visibility. -Acting as part of the Library Committee, proactively renewing all publication subscriptions and working directly with interns to manage library filing system.



The Hive Showroom

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Account Executive

  • Jul 2014 - Jan 2015

  PR/Marketing -Designed print and digital collateral, ensuring brand stayed consistent and aligned -Created event strategy for Andrea Incontri’s launch of his namesake line in the US, including pitch and sale for co-sponsorship -Strategized with PR team to enhance identity through social media -Worked closely with PR team to organize press events and marketing calendar -Researched new brands that aligned with our showroom values and current brands -Created company organization and business development outline -Responsible for EOS collection reports including future development ideas to elevate brand viability while maintaining identity -Worked closely with PR team regarding key accounts and styles chosen to enhance brand visibility in media Sales -Responsible for maintaining high level of sales, specific distribution, and brand development of women’s RTW and accessories -Responsible for placing new product lines into stores -Researched potential clientele and built personal relations with existing clients focusing on specialty boutiques and department stores -Tracked sell-through and created reports for future strategies, and worked with the buyer to develop new buys for the season -Researched, analyzed, and maintained knowledge of trends relevant to the American market -Managed sample shipments to out-of-state clients for further product knowledge, photo shoots, and to strengthen the sale -Provided excellent customer service through timely follow up, mutual trust, and effective resolve of client concerns Office -Created and maintained organization system for seasonal purchase orders and brand information -Created and implemented intern playbook including tasks and goals, and trained sales interns -Maintained and updated client and target lists, and worked closely with accounting to establish credit for new clients -Entered purchase orders and implemented follow up system to ensure timely confirmation Show less



Vert & Vogue

• United States
• Retail
• 1 - 100 Employee

• Marketing / E-Commerce Associate

  • Jan 2013 - Jun 2014

  Marketing & E-Commerce Associate for acclaimed independent boutique focused on sustainable fashion and American-made goods. Filled in on sales floor as needed. Marketing/PR: -Ideated, photographed and produced inaugural lookbook -Designed print and digital collateral, ensuring brand stayed consistent and aligned -Headed social media strategy and executed daily content, measuring effectiveness of campaigns and initiatives -Sourced and secured community partners + staged campaigns and photo shoots on location -Planned and executed multiple consumer events and trunk shows throughout the year -Drafted copy for and maintained company blog and monthly newsletter -Compiled seasonal press kits and lookbooks from designers to use for marketing and sales training E-Commerce: -Developed and launched e-commerce website -Served as in-house photographer and editor for product images -Created and uploaded product descriptions -Organized LightSpeed POS system for web and categorized products, tagging for web -Processed and fulfilled online customer orders IT & Administrative: -Reconciled more than 50 vendor's invoices and accounts -Created organized charts and polaroid photography system for seasonal buying trips -Managed inventory and settled stock concerns in LightSpeed POS system -Maintained updated client list Show less



IBM

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• developerWorks co-op / intern

  • May 2010 - May 2011

  Co-op with the Graphic Design team, August 2010 - May 2011. -Created, edited, and published graphics for the website in accordance with client requests and company standards -Remotely participated in weekly conference calls -Worked cohesively in small team environment Internship with the Web Editing team, May - August 2010. -Updated and edited product documentation and code on web pages -Reviewed and edited editorial content for web pages -Attended and participated in weekly conference calls -Worked cohesively in small team environment Show less



Pauper Players

• Chapel Hill, NC

• Graphic Designer / Webmaster

  • May 2010 - May 2011

  Served as graphic designer and webmaster for student-run theater organization at UNC. -Designed posters, logos, t-shirts to promote and advertise performances -Redesigned and maintained website and blog -Redesigned show programs and updated for each season -Compiled photography, press releases, and cast lists from past seasons Served as graphic designer and webmaster for student-run theater organization at UNC. -Designed posters, logos, t-shirts to promote and advertise performances -Redesigned and maintained website and blog -Redesigned show programs and updated for each season -Compiled photography, press releases, and cast lists from past seasons