Lauren Incerpi
Account Executive at ID Public Relations- Claim this Profile
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Bio
Experience
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ID
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United States
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Public Relations and Communications Services
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100 - 200 Employee
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Account Executive
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Feb 2019 - Present
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Allied Integrated Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Publicist
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Apr 2017 - Feb 2019
Conceptualize and contribute to out-of-the-box publicity campaigns for entertainment clients in the film, television, live performance, lifestyle, and non-profit industries; Liaise with celebrity representatives for various red carpet events and brand partnerships; Spearhead national and local press outreach and establish relationships with media to facilitate media coverage; Secure speakerships and thought leadership opportunities for clients at various trade, University, and industry events; Write press releases, media alerts, and press collateral for films, brands, and live performance clients.; Staff interviews and press appearances for clients and coordinate on-site logistics with media; Manage press lists and distribution of media materials via PR Newswire; Lead new business proposals and team brainstorms
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Jr. Publicist - National Publicity
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Jul 2015 - Mar 2017
Executed publicity strategies and campaigns for national lifestyle, entertainment, consumer, andtechnology brands; Drafted media alerts and press kits; ; Developed relationships with LA local media outlets to facilitate media coverage; Managed National Publicity Internship Program; Secured film trailer debuts and exclusive clip placements; Managed overall client reporting and day-to-day client communication.
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National Publicity Coordinator
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May 2014 - Jul 2015
Assisted VP of National Publicity and National Publicity team with all publicity needs including press outreach, creation of press collateral, and compilation of contact lists; Handled all client reporting and tracked digital publicity breaks for various film and entertainment publicity campaigns; Supported African American marketing division (MOXY) in urban publicity campaigns for major film titles through content syndication and targeted publicity strategy; Administrative tasks such as calendar management, expense reports, booking travel, and day-to-day client communication
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Customer Service Representative
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Jan 2011 - May 2013
Created identification cards for individuals associated with the University; Managed transactions made to billing accounts and processed credit card deposits.; Managed student and faculty databases; Administrative tasks. Created identification cards for individuals associated with the University; Managed transactions made to billing accounts and processed credit card deposits.; Managed student and faculty databases; Administrative tasks.
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Intern
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Oct 2012 - Mar 2013
Exposure to all facets of Public Relations; Served as point of contact for press at 2013 GRAMMYS Gift Lounge; Compiled media lists for various clients and media clips ; Drafted press releases and pitches. Communicated with media outlets; Organized various special events and fundraisers; Social media updates. Exposure to all facets of Public Relations; Served as point of contact for press at 2013 GRAMMYS Gift Lounge; Compiled media lists for various clients and media clips ; Drafted press releases and pitches. Communicated with media outlets; Organized various special events and fundraisers; Social media updates.
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Intern For Hospital Administrator/ Marketing Department
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May 2011 - Aug 2011
Assisted hospital administrator and marketing director with redesign of informational brochures; Interviewed each department of the DCC and established comprehensive overviews of services offered at the DCC; Proofread and edited documents Assisted hospital administrator and marketing director with redesign of informational brochures; Interviewed each department of the DCC and established comprehensive overviews of services offered at the DCC; Proofread and edited documents
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Education
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University of Southern California
Communication and Media Studies