Vice President, Marketing and Communication

• Mar 2023 - Present

Member of Good Life executive leadership team with responsibility for the strategy and execution of activities across brand, PR, marketing and employee and advisor communication. Good Life provides comprehensive support to advisors’ practices, including the infrastructure, technology and resources that enable the delivery of financial advice and insurance services as well as the real estate, brand, marketing, administrative, HR and strategic growth services to help advisors operate their businesses. The Good Life advisor network is made of more than 200 financial advisors across the country who serve approximately 70,000 client accounts and nearly $10 billion of assets under management. Show less

Vice President, Public Relations

• Sep 2019 - Jul 2022

Headed PR for the Fortune 500 company. Drove the strategic vision for the function. Served as subject matter expert to executive leadership. Designed external narratives and thought leadership platforms. Partnered across the firm in support of product launches and M&A along with ongoing brand awareness and reputational efforts. Media trained executives and subject matter experts. Demonstrated a commitment to excellence through integrated campaign development and measurement. Led an internal team and two agency partners.Accomplishments:• Developed processes and PR programs across duration of time at LPL, creating a modern PR function for the fast-growing industry leader and Fortune 500 company. • After assuming VP role, YOY reported 20% increase in earned media and 130% increase in positive sentiment, with increased depth of storytelling.• Over duration in role, negative sentiment decreased from ~20% of total annual earned media outcomes to <5% consistently 2019-2022.• Grew LPL’s share of voice to consistently earn the largest positive share of coverage among 6 targeted trade media outlets, compared to 12 competitors.• Led PR effort to reposition the firm to reach a broader addressable market with a greater set of services and capabilities. - Successfully launched three disruptive affiliation models; ~$89B of assets recruited to new models in 2021. - Total brokerage and advisory assets doubled during time in VP role, reaching $1T AUM milestone with a continued growth trajectory. Show less

Assistant Vice President, Public Relations

• Aug 2016 - Sep 2019

Sr. Public Relations Consultant

• Sep 2014 - Aug 2016

Public Relations Manager

• Apr 2013 - Feb 2014

Managed public relations efforts for the national spine surgery provider, including media relations, corporate communications, social media programs, events, sponsorships and marketing communications. Managed public relations efforts for the national spine surgery provider, including media relations, corporate communications, social media programs, events, sponsorships and marketing communications.

Marketing Manager

• Dec 2010 - Apr 2013

Managed multiple marketing programs, including Media Promotions, In-Park Revenue marketing and the marketing of Busch Gardens' water park, Adventure Island. Managed multiple marketing programs, including Media Promotions, In-Park Revenue marketing and the marketing of Busch Gardens' water park, Adventure Island.

Public Relations Representative

• Sep 2007 - Dec 2010

Supported company objectives through public relations strategies. Strategic planning and tactical execution, including spokesperson training, writing press materials, copy points, speeches and general marketing copy, and planning and facilitating large- and small-scale media appearances and events on and off site. Supported company objectives through public relations strategies. Strategic planning and tactical execution, including spokesperson training, writing press materials, copy points, speeches and general marketing copy, and planning and facilitating large- and small-scale media appearances and events on and off site.

Arts & Entertainment/Features writer

• Oct 2000 - Jan 2007