Lauren (Hoffman) McNutt

Senior Director at Citizen Relations
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Location
Cincinnati, Ohio, United States, US

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Caitlyn Nikowitz

Lauren is without a doubt one of the most valuable team members I ever had the pleasure of working with. She is quick on her feet, solution oriented and keeps her clients top of mind, always. Lauren always got the job done (no matter how daunting) and saved the day on numerous occasions. Lauren was definitely our team's go-to-gal and everyone knew they could depend on her to deliver stellar work and always stay one step ahead.

Elly Moody

Lauren is a top-class PR professional. She delivers and executes campaigns in an an extremely efficient, professional way, and always with the exact amount of positivity/enthusiasm. She is a great project manager, and gets the job done - no matter the cost or sacrifice. We had the pleasure of working together on Degree Girl together while at Weber Shandwick, and enjoyed collaborating on creative ideas and in-line PR/digital campaigns, as she also has a vast understanding of social media marketing. Lauren is a genuine team player, and has spectacular client-facing skills. Do yourself a favor and work with her in whatever capacity you can - while you can! She is wonderful.

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Experience

    • United States
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Senior Director
      • May 2022 - Present

    • Senior Director, Word of Mouth Marketing
      • May 2014 - May 2022

    • United States
    • Mental Health Care
    • 400 - 500 Employee
    • Associate Board Member & Service Committee Chair
      • Feb 2013 - Aug 2017

      Joined the Associate Board at Talbert House as a way to engage in the city of Cincinnati. The purposes of the Associate Board are leadership development, networking, community service/advocacy and assistance with specific fundraising efforts. Talbert House is the leading social service agency in Greater Cincinnati who serves the community in four key areas: substance abuse, mental health, welfare-to-work and community corrections. Joined the Associate Board at Talbert House as a way to engage in the city of Cincinnati. The purposes of the Associate Board are leadership development, networking, community service/advocacy and assistance with specific fundraising efforts. Talbert House is the leading social service agency in Greater Cincinnati who serves the community in four key areas: substance abuse, mental health, welfare-to-work and community corrections.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • PR Senior Account Manager
      • Jul 2012 - May 2014

      Supported multiple health and wellness and retail clients in the day-to-day execution of public relations and word of mouth programs. Oversaw the development and implementation of traditional and social media campaigns for a wide range of clients. Experience securing placements in local, national and trade media outlets. Supported multiple health and wellness and retail clients in the day-to-day execution of public relations and word of mouth programs. Oversaw the development and implementation of traditional and social media campaigns for a wide range of clients. Experience securing placements in local, national and trade media outlets.

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Senior Account Executive
      • Dec 2009 - Jul 2012

      Worked with a variety of clients including the National Pork Board, Unilever, MARS Chocolate and Kraft Foods. Helped coordinate, strategize and execute public relations programs including the creation of monthly content for clients’ social media handles, client activation plans and special events. Contributed to daily account work including writing press materials, media relations efforts securing national and local placements, event logistics and client reports. Incorporated social media into programs. Experience managing account staff and multiple interns as an intern coordinator. Experience in preparing monthly social media analytic reports for multiple clients.

    • Consumer Brands Public Relations Intern
      • Apr 2009 - Aug 2009

      Responsible for the monitoring and tracking of media coverage for top agency accounts including Kentucky Fried Chicken, Kraft Foods, Pedigree and National Pork Board. Executed a variety of public relations strategies including pitching to national and local media to secure placements for programs totaling millions of impressions. Incorporated social media into programs including an integrated MySpace platform for KFC and a click-to-donate Twitter campaign for Kraft Mac and Cheese with the support of Facebook.

    • United States
    • Spectator Sports
    • 400 - 500 Employee
    • Mass Communications Intern
      • Jan 2008 - Nov 2008

      Aided the Mass Communications, On-line Communications, Public Relations, Community Relations and Graphic Design departments in a variety of projects simultaneously. Experience brainstorming, writing and editing articles for White Sox publications including all editions of the program, Alumni Newsletters, press releases and e-mail copy. Ownership in the development and launch of the front office’s intranet using SharePoint. Developed online sweepstakes and marketing initiatives resulting in more than 200,000 White Sox on-line registered users while working directly with MLBAM partners. Instrumental in the planning and implementation of both the in-park and out of park fan surveys and market research.

    • Advertising Services
    • 1 - 100 Employee
    • Public Relations Specialist
      • Oct 2007 - Dec 2007

      Assisted senior consultant in media planning for various clients. Planned and implemented editorial opportunities. Experience in writing press releases, case studies, award applications and articles for an assortment of trade publications. Assisted senior consultant in media planning for various clients. Planned and implemented editorial opportunities. Experience in writing press releases, case studies, award applications and articles for an assortment of trade publications.

    • Azerbaijan
    • E-learning
    • Sports Intern
      • Aug 2006 - May 2007

      Aided in producing the Friday Prep football show. Experience with UT sports post-game interviews and setting up live shots. Helped Sports Director in writing scripts and some shooting and editing experience. Aided in producing the Friday Prep football show. Experience with UT sports post-game interviews and setting up live shots. Helped Sports Director in writing scripts and some shooting and editing experience.

    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • News Intern
      • May 2006 - Aug 2006

      Worked extensively on the assignment desk. In the field experience reporting and interviewing for various stories. Helped producers formulate shows and write scripts. Worked extensively on the assignment desk. In the field experience reporting and interviewing for various stories. Helped producers formulate shows and write scripts.

    • Sports Intern
      • May 2006 - Aug 2006

      Sports intern for 700 WLW Radio. Assisted Sports Program Director in various duties. Retained and developed new NFL and MLB radio affiliates. Aided in NFL training camp updates using NewsGen and NexGen. Sports intern for 700 WLW Radio. Assisted Sports Program Director in various duties. Retained and developed new NFL and MLB radio affiliates. Aided in NFL training camp updates using NewsGen and NexGen.

Education

  • University of Tennessee-Knoxville
    Journalism Electronic Media, Communications
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