Lauren Herrera

Chief Marketing Officer at University of Connecticut Student Television
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Contact Information
us****@****om
(386) 825-5501
Location
Greenwich, Connecticut, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Professional working proficiency
  • French Limited working proficiency

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Experience

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Chief Marketing Officer
      • Mar 2023 - Present

      • Primary responsibilities are to maintain positive branding and public relations by overseeing the marketing team to ensure effective content creation, distribution, and overall brand promotion.

    • Vice President of Marketing & Programming
      • Oct 2022 - Mar 2023

      • Research target audiences to promote events and increase attendance via social media platforms (Instagram, YouTube, etc.). • Correspond and collaborate with other departments to plan organization-wide events using social media analytics to create successful, targeted advertisements and content. • Manage promotional material for network event to achieve turnout of 100+ attendees by synthesizing cohesive visuals through the combination of consistent color schemes, fonts, and text using graphic design software (Canva, Adobe Premiere Pro, etc.) Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Student Administrative Assistant for Accounts Payable Department
      • Oct 2022 - Present

      • Organize and file university invoices and statements using MS Excel, SharePoint, and Outlook. • Correspond with university vendors to rectify missing, lost, or incorrect information in a timely and professional manner. • Complete general office work including sorting and scanning department mail, filing, photocopying, and making phone calls. • Organize and file university invoices and statements using MS Excel, SharePoint, and Outlook. • Correspond with university vendors to rectify missing, lost, or incorrect information in a timely and professional manner. • Complete general office work including sorting and scanning department mail, filing, photocopying, and making phone calls.

    • United States
    • Wellness and Fitness Services
    • 200 - 300 Employee
    • Alani NU A-Team Collegiate Ambassador
      • Dec 2021 - Present

      • Develop and foster promotional events once a month using company-provided supplies to introduce and familiarize Alani NU’s brand and products to university students through cohesive advertisement and sampling. • Create monthly content advertising and highlighting Alani NU products consistent with company branding. • Develop and foster promotional events once a month using company-provided supplies to introduce and familiarize Alani NU’s brand and products to university students through cohesive advertisement and sampling. • Create monthly content advertising and highlighting Alani NU products consistent with company branding.

    • United States
    • Retail
    • 1 - 100 Employee
    • Support Associate
      • Oct 2020 - May 2021

Education

  • University of Connecticut
    Bachelor of Fine Arts - BFA, Communications and Business
  • Greenwich High School
    2017 - 2021

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