Lauren Herrera
Chief Marketing Officer at University of Connecticut Student Television- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
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French Limited working proficiency
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Bio
Experience
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University of Connecticut Student Television
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Chief Marketing Officer
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Mar 2023 - Present
• Primary responsibilities are to maintain positive branding and public relations by overseeing the marketing team to ensure effective content creation, distribution, and overall brand promotion.
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Vice President of Marketing & Programming
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Oct 2022 - Mar 2023
• Research target audiences to promote events and increase attendance via social media platforms (Instagram, YouTube, etc.). • Correspond and collaborate with other departments to plan organization-wide events using social media analytics to create successful, targeted advertisements and content. • Manage promotional material for network event to achieve turnout of 100+ attendees by synthesizing cohesive visuals through the combination of consistent color schemes, fonts, and text using graphic design software (Canva, Adobe Premiere Pro, etc.) Show less
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University of Connecticut
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United States
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Higher Education
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700 & Above Employee
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Student Administrative Assistant for Accounts Payable Department
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Oct 2022 - Present
• Organize and file university invoices and statements using MS Excel, SharePoint, and Outlook. • Correspond with university vendors to rectify missing, lost, or incorrect information in a timely and professional manner. • Complete general office work including sorting and scanning department mail, filing, photocopying, and making phone calls. • Organize and file university invoices and statements using MS Excel, SharePoint, and Outlook. • Correspond with university vendors to rectify missing, lost, or incorrect information in a timely and professional manner. • Complete general office work including sorting and scanning department mail, filing, photocopying, and making phone calls.
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Alani Nutrition
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United States
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Wellness and Fitness Services
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200 - 300 Employee
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Alani NU A-Team Collegiate Ambassador
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Dec 2021 - Present
• Develop and foster promotional events once a month using company-provided supplies to introduce and familiarize Alani NU’s brand and products to university students through cohesive advertisement and sampling. • Create monthly content advertising and highlighting Alani NU products consistent with company branding. • Develop and foster promotional events once a month using company-provided supplies to introduce and familiarize Alani NU’s brand and products to university students through cohesive advertisement and sampling. • Create monthly content advertising and highlighting Alani NU products consistent with company branding.
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McArdle's
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United States
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Retail
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1 - 100 Employee
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Support Associate
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Oct 2020 - May 2021
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Education
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University of Connecticut
Bachelor of Fine Arts - BFA, Communications and Business -
Greenwich High School